Build Great Mobile Survey Experience with Qualtrics
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The document discusses the importance of mobile surveys in modern research, highlighting that over 20% of surveys are now taken on mobile devices while many researchers still do not leverage this technology. Key features of Qualtrics, such as mobile and offline survey capabilities, SMS surveys, and in-the-moment feedback collection, are presented as solutions to improve response rates and data quality. Best practices for creating effective mobile surveys, including optimizing questions for mobile use and adopting a multi-channel approach, are emphasized.
Build Great Mobile Survey Experience with Qualtrics
- 1. BUILDING GREAT MOBILE SURVEY EXPERIENCES
- 2. Braydon Anderson! Product Marketing, Qualtrics! Ryan Nelsen! Product Marketing, Qualtrics! WEBINAR SPEAKERS
- 3. The Mobile Movement! Mobile Surveys! SMS! In-the-Moment & Offline Surveys! ! SESSION AGENDA
- 4. The average person looks at their phone 150 times a day. 91% American adults have a cellphone! 74% Have a smartphone! 80% Browse the web daily, on a phone! 64% Check email daily, on a phone! ! Source: Pew Internet surveys 2006-‐2014 Source: Marke:ng Land / Smart Insights THE MOBILE MOVEMENT
- 5. THE MOBILE SURVEY REVOLUTION ! Greater than ! 20% of surveys are ! now taken ! on a mobile device!
- 6. Yet, 36% of researchers are NOT leveraging mobile! TWO MAJOR ISSUES Biased response! Biased non-response! Only 1-5% will access a survey more than once! ! #1 TREND IN RESEARCH Source: G. Peterson, Unintended Mobile Respondents, CASRO Technology Conference
- 7. Qualtrics Research Suite Makes it Easy! ! Deliver clean, branded surveys to respondents regardless of device ! ! Capture the right insights from the right people at the right time! ! ! EVOLVING RESEARCH DESIGN
- 8. QUALTRICS MOBILE FEATURES Announcing: Mobile Survey Preview & Mobile Matrix Question
- 10. MOBILE DEMO
- 12. DID YOU KNOW? POCKET FEEDBACK, ON-THE-GO ! Now you can:! ! • Interact with consumers directly on their smartphone! • Personalize the feedback experience as if they were texting with a friend! • Build one survey that works for email, social and SMS distribution!
- 13. DID YOU KNOW? • 90% of text messages are opened and read within 3 minutes • 98% of SMS responses are collected within 24 hours • 90-94% of customers who answer the first question, answer all questions and 60-70% are willing to provide comments • Coupons, offers and loyalty programs are redeemed " 8x more than emails • 25-45% is the average industry response rate for SMS
- 14. • In-the-moment Insights! • Post-transactional Feedback! • Promotional Offerings (Done the right way)! • University Research and Student Outreach! • Real-time Event Feedback ! and Polling! TOP 5 WAYS TO USE QUALTRICS SMS SURVEYS
- 15. ENTER TO WIN A SHOPPING SPREE
- 19. SMS SURVEYS DEMO
- 22. OBSERVING
- 23. • Manual entry! • Data errors! • Lost/wasted data! • Lack of centralized data! • No reporting! • Inefficient! • Time consuming OLD SCHOOL METHODS
- 24. Capture in-the-moment feedback on your tablet or smartphone anytime, anywhere — without an Internet connection. Perfect for use in the field and anywhere your team interacts with customers. ! ! Available for:! • Apple’s iPad, iPod and iPhone! • Most Android Tablets! • Android Smartphones Version 4.1+! NEW SCHOOL: QUALTRICS OFFLINE SURVEY APP
- 25. 1 Face-to-face feedback 2 Focus groups! 3 Shopper experience! 4 Consumer intercept research! 5 Concept testing! 6 Self-service feedback (kiosk)! 7 Product development! 8 University research! 9 Employee feedback! 10 Offline & everywhere your customers are! TOP 10 USE CASES FOR IN-THE-MOMENT
- 29. EVENT FEEDBACK
- 39. Responsive Themes Mobile Compatibility Advisor Device Detection Mobile Survey Preview Mobile Matrix Questions SMS Surveys Offline Surveys MULTI-CHANNEL MOBILE APPROACH
- 40. • Set accurate time expectations up front! • Have someone else test the length of the survey on a mobile phone! • Think about color contrast – could be taken in bright sunlight ! • Don’t expect to get rich, open-ended responses! • Shorten instructions ! • Determine which day and time is best for respondents to receive mobile survey! • Consumers see the SMS history every time they open a new message – Avoid over-surveying – Keep messaging consistent ! BEST PRACTICES TO CONSIDER
- 41. RECOMMENDED NEXT STEPS Re-evaluate your survey questions " and optimize " for mobile Leverage the mobile technology " in Qualtrics Consider " mobile, SMS & Offline for upcoming projects with the respondents’ view in mind Take a " multi-channel approach to engage your audience
- 42. Q&A