Building a Digital Revenue Engine
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A digital revenue engine is a system that integrates various software tools and marketing techniques to convert data into sales. It relies on components such as customer relationship management (CRM) systems, content management systems (CMS), and social listening, among others, to streamline information flow within an organization. Properly implemented, it enhances sales processes, lead nurturing, customer understanding, and data efficiency.
Building a Digital Revenue Engine
- 1. Building a Digital Revenue Engine
- 2. What is a Digital Revenue Engine? A Digital Revenue Engine is a combination of software tools and marketing techniques that all work in tandem. It offers an unmatched ability to turn data into sales. A well constructed engine will seamlessly allow data to flow throughout your organization and reach the decision makers when they need the information the most.
- 3. 1) Customer Relationship Management System (CRM): The CRM is the foundation of a Digital Revenue Engine Digital Revenue Engine
- 4. Popular Customer Relationship Management Vendors The largest pure play digital marketing solution set to be built around a CRM platform. Most viable for medium to large organizations. The second largest and well integrated with other MS products. CRM is also used as a robust XRM platform. Also targeted at med and large organizations. The largest open source option. Well funded and growing quickly. A robust ecosystem of plug ins from third parties, and targeted at small and medium organizations.
- 5. The InternetVideos PPT’s White Papers PDF’s Infographics Blog Posts Facebook Twitter Forums Rating Sites LinkedIn Mobile Apps Websites eCommerce Email Blogs Live Chat YouTube SEM/SEO Instagram Digital Revenue Engine 2) Internet: The CRM is hooked into the internet so information can flow back and forth between the two Sales Team Customer Service Marketing Corporate Communications
- 6. The Internet Content Management Videos PPT’s White Papers PDF’s Infographics Blog Posts Facebook Twitter Forums Rating Sites LinkedIn Mobile Apps Websites eCommerce Email Blogs Live Chat YouTube SEM/SEO Instagram Digital Revenue Engine Sales Team Customer Service Marketing Corporate Communications 3. 3) Content Management System (CMS)
- 7. Content Management The largest pure play digital marketing solution set The second largest and well integrated with other MS products The largest open source ASP/.net option. Well funded and growing Popular Content Management Vendors
- 8. The Internet Content Management Customer Portal Videos PPT’s White Papers PDF’s Infographics Blog Posts Facebook Twitter Forums Rating Sites LinkedIn Mobile Apps Websites eCommerce Email Blogs Live Chat YouTube SEM/SEO Instagram Digital Revenue Engine Sales Team Customer Service Marketing Corporate Communications 4) Customer Portal
- 9. The Internet Content Management Customer Portal Social Listening Videos PPT’s White Papers PDF’s Infographics Blog Posts Facebook Twitter Forums Rating Sites LinkedIn Mobile Apps Websites eCommerce Email Blogs Live Chat YouTube SEM/SEO Instagram Digital Revenue Engine Sales Team Customer Service Marketing Corporate Communications 5) Social Listening
- 10. Social Listening Free online service that has been around since the beginning A new player that takes a big data approach to sifting through Facebook social data Well known enterprise class social listening platform. Very nice reporting capabilities Popular Social Listening Vendors
- 11. The Internet Content Management Customer Portal Social Listening Automated Marketing Analytics Videos PPT’s White Papers PDF’s Infographics Blog Posts Facebook Twitter Forums Rating Sites LinkedIn Mobile Apps Websites eCommerce Email Blogs Live Chat YouTube SEM/SEO Instagram Digital Revenue Engine Sales Team Customer Service Marketing Corporate Communications 6) Automated Marketing
- 12. Automated Marketing Popular Automated Marketing Vendors Owned by Oracle and the largest by volume of clients. A multifaceted enterprise class platform. Designed for med to large organizations. The second largest provider by client licenses and well known in the market. They started with inbound marketing and have grown into a full AMS. Probably the most well known platform, and one of the originals to be built from the ground up as an AMS. Priced for small businesses, all the up to large.
- 13. The Internet Content Management Customer Portal Social Listening Automated Marketing Social CampaignsVideos PPT’s White Papers PDF’s Infographics Blog Posts Facebook Twitter Forums Rating Sites LinkedIn Mobile Apps Websites eCommerce Email Blogs Live Chat YouTube SEM/SEO Instagram Digital Revenue Engine Sales Team Customer Service Marketing Corporate Communications 7) Social Campaigns
- 14. Social Campaigns Popular Social Campaign Vendors Social media marketing platform for consumer & B2B marketers as well as agencies. Provides social media audience research, acquisition, content promotion and measurement tools. Visual authoring software used to build interactive Engage Ads and Engage Apps that deliver rich, interactive, and social content across the web and mobile devices. Enterprise social media management system that allows an organization to manage, monitor, and measure its voices across multiple social media channels.
- 15. The Internet Content Management Customer Portal Social Listening Automated Marketing Social Campaigns Analytics Videos PPT’s White Papers PDF’s Infographics Blog Posts Facebook Twitter Forums Rating Sites LinkedIn Mobile Apps Websites eCommerce Email Blogs Live Chat YouTube SEM/SEO Instagram Digital Revenue Engine Sales Team Customer Service Marketing Corporate Communications 8) Analytics
- 16. Analytics A well known and free option that start with Websites, and is now creeping into more of the DM chain Popular Analytics Vendors Provided one of the first holistic measurement applications meant to pull in information from multiple platforms CRM providers are building more extensive analytics systems into the platforms themselves
- 17. The Internet 1.CreatingDemand Content Management Customer Portal Social Listening Automated Marketing Social Campaigns Analytics Videos PPT’s White Papers PDF’s Infographics Blog Posts Facebook Twitter Forums Rating Sites LinkedIn Mobile Apps Websites eCommerce Email Blogs Live Chat YouTube SEM/SEO Instagram Digital Revenue Engine Sales Team Customer Service Marketing Corporate Communications 9) Creating Demand Through Outbound Marketing
- 18. The Internet 1.CreatingDemand 2.CapturingDemand Content Management Customer Portal Social Listening Automated Marketing Social Campaigns Analytics Videos PPT’s White Papers PDF’s Infographics Blog Posts Facebook Twitter Forums Rating Sites LinkedIn Mobile Apps Websites eCommerce Email Blogs Live Chat YouTube SEM/SEO Instagram Sales Team Customer Service Marketing Corporate Communications 10) Capturing Demand Through Inbound (Search) Digital Revenue Engine
- 19. The Internet 1.CreatingDemand 2.CapturingDemand Content Management Customer Portal Social Listening Automated Marketing Social Campaigns Analytics Videos PPT’s White Papers PDF’s Infographics Blog Posts Facebook Twitter Forums Rating Sites LinkedIn Mobile Apps Websites eCommerce Email Blogs Live Chat YouTube SEM/SEO Instagram Sales Team Customer Service Marketing Corporate Communications 3. 11) Sales Team is Enabled Digital Revenue Engine
- 20. The Internet 1.CreatingDemand 2.CapturingDemand Data Content Management Customer Portal Social Listening Automated Marketing Social Campaigns Analytics Videos PPT’s White Papers PDF’s Infographics Blog Posts Facebook Twitter Forums Rating Sites LinkedIn Mobile Apps Websites eCommerce Email Blogs Live Chat YouTube SEM/SEO Instagram Digital Revenue Engine Sales Team Customer Service Marketing Corporate Communications 3. 12) Data Properly Flows Through the Engine
- 21. The Internet 1.CreatingDemand 2.CapturingDemand Data Content Management Customer Portal Social Listening Automated Marketing Social Campaigns Analytics Videos PPT’s White Papers PDF’s Infographics Blog Posts Facebook Twitter Forums Rating Sites LinkedIn Mobile Apps Websites eCommerce Email Blogs Live Chat YouTube SEM/SEO Instagram Sales Team Customer Service Marketing Corporate Communications 3. A Properly Functioning Digital Revenue Engine Can: Augment the Ability of a Sales Team to Close More Sales Develop and Nuture Leads Create a Greater Understanding of Customers and Their Needs Add Value and Efficiency to Data Collection Methods and Efforts
- 22. fpov.com/teched/ Learn the Latest Techniques to Drive Digital Revenue Future Point of View’s Technology Mastery Institute is designed to help leaders use technology to drive revenue, increase reach and efficiency, and improve customer experience. For a detailed look at our offerings please visit Partner With Us to Build Your Digital Revenue Engine fpov.com/digital-revenue-engine/ If you want to develop your own Digital Revenue Engine, Future Point of View has ways it can help. Our team of experienced consultants can help guide you through the process or our engineers can build one specifically designed for you. For more information please visit: