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Buildi g Et ical AI 3 A Practical Guide for
Re po ible I ovatio
AI i tra for i g ow we live, work, a d decide. But a AI pread to bu i e , ealt care, a d gover a ce, ew ri k
e erge: bia ed data, opaque algorit , a d u i te ded ar .
T i guide explore et ical AI pri ciple a d actio able tep for re po ible AI i ple e tatio .
W y AI Et ic Matter More T a Ever
1
Recruit e t Bia
AI iri g tool favor ale
ca didate due to bia ed
i torical data, de pite equal
qualificatio . T i ig lig t t e
eed for et ical AI pri ciple .
2
Facial Recog itio Error
Facial recog itio AI a ig er
error rate for darker ki to e ,
wit eriou co eque ce i
polici g a d legal etti g .
3
Predictive Polici g I ue
AI tool ca rei force bia e
agai t argi alized group
ba ed o i torical data.
Et ic i 't ju t about avoidi g ar or bad PR. It' about a ki g better que tio :
W at ki d of future do we a pire for AI to elp co truct?
Are we rei forci g t e tatu quo or c alle gi g i equality?
Et ic i t e fou datio of u tai able, ocially co ciou i ovatio .
W at Et ical AI Look Like
IBM' Pillar of Tru t
Explai ability: U der ta di g ow a d w y AI
ake deci io .
Fair e : E uri g AI work equally well for all
group .
Robu t e : AI ecurity a d re ilie ce u der
u expected co ditio .
Tra pare cy: Clear data ource , logic, a d
li itatio .
Privacy: Re pecti g u er privacy a d legal
co plia ce.
Google' AI Pri ciple
Build AI t at i ocially be eficial.
Avoid tec ology t at cau e or rei force bia .
E ure u a over ig t a d accou tability.
E bed privacy protectio fro t e tart.
T e e are 'tju t arketi g loga but reflect agrowi g u der ta di g t at tec ical
excelle ce alo e i 't e oug 4 oral re po ibility eed to be built i to t e proce .
Six Practical Way to Build Et ical AI
U e Diver e Data et
E ure trai i g data i clude a wide
ra ge of ide titie , experie ce , a d
per pective to avoid perpetuati g
exi ti g i equalitie .
Audit forBia
Co duct regular audit of bot data
a d outco e u i g fair e
be c ark a d, w ere po ible,
i volve exter al reviewer .
Keep Hu a i t e Loop
Build workflow t at allow u a
review, i terve tio , or override,
e pecially i e itive area like
ealt care or cri i al ju tice.
Be Tra pare t
Clarify w at data wa u ed, explai
ow output are ge erated, a d be
upfro t about k ow ri k or
li itatio .
Protect Privacy
Collect o ly ece ary data, be clear
about u age, a d let u er opt out or
co trol w at t ey are.
Trai YourTea
E ure all tea e ber are a
u der ta di g of ri k a d
re po ibilitie , a d i vite
feedback fro diver e u er .
Fro Guideli e to Actio :
W at Bu i e e Mu t Do
Now
Set Up I ter alGover a ce
E tabli cro -fu ctio al et ic review board to regularly evaluate AI
project .
Stay A ead of Regulatio
Evolvi g AI gover a ce ta dard de a d accou tability. Alig your
work to build public tru t.
Mo itor Sy te OverTi e
Mo itor AI po t-lau c to detect drift, bia , a d perfor a ce i ue .
O goi g over ig t i key.
Co ideryour tec ' ocietali pact.
Et icali ovatio ea taki g re po ibility.
Et icalCo ideratio
Cu to erService
Doe your cu to er ervice bot u der ta d o - ative peaker ?
Co te t Moderatio
Doe your co te t filter apply rule equally to differe t culture ?
Workforce Auto atio
Doe your auto atio reduce job wit out offeri g retrai i g
opportu itie ?
Every de ig deci io a a i pact. A d et ical
i ovatio ea taki g re po ibility fort at i pact 4
otju t t e code.
Buildi g To orrow Start Today
Et ical AI i 't a c eckbox4it' a co ti uou proce t at take ti e, i te tio , a d co ver atio . T e co pa ie a d
profe io al t at tart buildi g wit et ic ow wo 't ju t avoid ri k4t ey'll build tru t. A d i t e age of AI, tru t i
everyt i g.
T e goal of et ical AI i 't perfectio 4it' re po ibility. It' about de ig i g y te t at work for people, ot
ju t for perfor a ce etric .
T e future of AI depe d o c oice we're aki g rig t ow: ow we trai it, w ere we apply it, a d w o we i clude i t e
proce .
Becau e t e future of AI i 't o ly about w at it ca do4it' al o about w at it ould do.

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Building Ethical AI – A Practical Guide for Responsible Innovation

  • 1. Buildi g Et ical AI 3 A Practical Guide for Re po ible I ovatio AI i tra for i g ow we live, work, a d decide. But a AI pread to bu i e , ealt care, a d gover a ce, ew ri k e erge: bia ed data, opaque algorit , a d u i te ded ar . T i guide explore et ical AI pri ciple a d actio able tep for re po ible AI i ple e tatio .
  • 2. W y AI Et ic Matter More T a Ever 1 Recruit e t Bia AI iri g tool favor ale ca didate due to bia ed i torical data, de pite equal qualificatio . T i ig lig t t e eed for et ical AI pri ciple . 2 Facial Recog itio Error Facial recog itio AI a ig er error rate for darker ki to e , wit eriou co eque ce i polici g a d legal etti g . 3 Predictive Polici g I ue AI tool ca rei force bia e agai t argi alized group ba ed o i torical data. Et ic i 't ju t about avoidi g ar or bad PR. It' about a ki g better que tio : W at ki d of future do we a pire for AI to elp co truct? Are we rei forci g t e tatu quo or c alle gi g i equality? Et ic i t e fou datio of u tai able, ocially co ciou i ovatio .
  • 3. W at Et ical AI Look Like IBM' Pillar of Tru t Explai ability: U der ta di g ow a d w y AI ake deci io . Fair e : E uri g AI work equally well for all group . Robu t e : AI ecurity a d re ilie ce u der u expected co ditio . Tra pare cy: Clear data ource , logic, a d li itatio . Privacy: Re pecti g u er privacy a d legal co plia ce. Google' AI Pri ciple Build AI t at i ocially be eficial. Avoid tec ology t at cau e or rei force bia . E ure u a over ig t a d accou tability. E bed privacy protectio fro t e tart. T e e are 'tju t arketi g loga but reflect agrowi g u der ta di g t at tec ical excelle ce alo e i 't e oug 4 oral re po ibility eed to be built i to t e proce .
  • 4. Six Practical Way to Build Et ical AI U e Diver e Data et E ure trai i g data i clude a wide ra ge of ide titie , experie ce , a d per pective to avoid perpetuati g exi ti g i equalitie . Audit forBia Co duct regular audit of bot data a d outco e u i g fair e be c ark a d, w ere po ible, i volve exter al reviewer . Keep Hu a i t e Loop Build workflow t at allow u a review, i terve tio , or override, e pecially i e itive area like ealt care or cri i al ju tice. Be Tra pare t Clarify w at data wa u ed, explai ow output are ge erated, a d be upfro t about k ow ri k or li itatio . Protect Privacy Collect o ly ece ary data, be clear about u age, a d let u er opt out or co trol w at t ey are. Trai YourTea E ure all tea e ber are a u der ta di g of ri k a d re po ibilitie , a d i vite feedback fro diver e u er .
  • 5. Fro Guideli e to Actio : W at Bu i e e Mu t Do Now Set Up I ter alGover a ce E tabli cro -fu ctio al et ic review board to regularly evaluate AI project . Stay A ead of Regulatio Evolvi g AI gover a ce ta dard de a d accou tability. Alig your work to build public tru t. Mo itor Sy te OverTi e Mo itor AI po t-lau c to detect drift, bia , a d perfor a ce i ue . O goi g over ig t i key. Co ideryour tec ' ocietali pact. Et icali ovatio ea taki g re po ibility.
  • 6. Et icalCo ideratio Cu to erService Doe your cu to er ervice bot u der ta d o - ative peaker ? Co te t Moderatio Doe your co te t filter apply rule equally to differe t culture ? Workforce Auto atio Doe your auto atio reduce job wit out offeri g retrai i g opportu itie ? Every de ig deci io a a i pact. A d et ical i ovatio ea taki g re po ibility fort at i pact 4 otju t t e code.
  • 7. Buildi g To orrow Start Today Et ical AI i 't a c eckbox4it' a co ti uou proce t at take ti e, i te tio , a d co ver atio . T e co pa ie a d profe io al t at tart buildi g wit et ic ow wo 't ju t avoid ri k4t ey'll build tru t. A d i t e age of AI, tru t i everyt i g. T e goal of et ical AI i 't perfectio 4it' re po ibility. It' about de ig i g y te t at work for people, ot ju t for perfor a ce etric . T e future of AI depe d o c oice we're aki g rig t ow: ow we trai it, w ere we apply it, a d w o we i clude i t e proce . Becau e t e future of AI i 't o ly about w at it ca do4it' al o about w at it ould do.