Building the foundation for successful digital transformation
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Consumers who shop both in-store and online spend 50% more annually than those who only shop in physical stores. The report emphasizes that digital transformation is driven by strategy rather than technology, focusing on remodelling businesses to be customer-centric. Key takeaways include understanding your brand, enhancing customer experience, adopting a test-and-learn mindset, and prioritizing mobile-first strategies.
Building the foundation for successful digital transformation
- 2. Consumers who shop both instore and online spend 50 percent more in a year than those who buy in bricks and mortar boutiques alone. ContactLab andExane BNP Paribas Report
- 4. Strategy, not Technology, drives Digital Transformation
- 13. Digital Transformation is more than just digital;; It is about remodelling businesses to be agile, innovative, and customer-centric at their core.
- 19. BRANDED CUSTOMER EXPERIENCE DESIGN DIGITAL STORYTELLING MUSIC EXPERIENCES PERSONAL SERVICE CONVENIENCE
- 25. DESIGN A BRANDED CUSTOMER EXPERIENCE
- 26. DESIGN A BRANDED CUSTOMER EXPERIENCE
- 28. DESIGN A BRANDED CUSTOMER EXPERIENCE
- 33. TAKE-‐AWAYS • KNOW YOUR BRAND AND TELL YOUR STORY • KNOW YOUR CUSTOMERS AND BUILD YOUR CUSTOMER EXPERIENCE VISION • SET-‐UP THE ORGANISATION FOR DIGITAL TRANSFORMATION • MAP YOUR JORNEYS AND SIZE THE OPPORTUNITIES • START SMALL AND ADOPT A TEST AND LEARN MINDSET • THINK MOBILE FIRST • CREATE FANS BY FOCUSING ON EXPERIENCES THAT BUILD EMOTIONAL CONNECTIONS • STAY AHEAD AND BE BOLD TAKE-‐AWAYS
- 34. Francesca Danzi Managing Founder and Director francesca@danziconsulting.com @danziconsulting Danziconsulting.com BRANDING Brand DNA definition and articulation MULTI-‐CHANNEL EXPERIENCE DESIGN Customer Experience Strategy Journey mapping and experience design across physical, digital and social channels DIGITAL TRANSFORMATION Organisation alignment, driving customer-‐centric mindset, business change management, technology adoption and embedding multi-‐channel behaviours CLIENTELING AND PERSONALISATION Customer retention and development strategy Service Personalisation Sales and Service Training