THE RISKS
AND BENEFITS
OF BUILDING TRUST
ZAHIDA HUBER
The secret
ingredient is trust
On a journey
WHEN DO WE
TRUST SOMEBODY?
When we 

share values
You need a 

deep understanding 

of yourself
HOW DO WE EARN
SOMEBODY'S TRUST?
By

treating people well
Value

other people’s work
Give credit
Share the benefits
Proud 

of their jobs
Encourage

ideas and learning
Seek 

ideas and criticism
everywhere
Loose status 

and importance
Develop others
They will 

always be loyal
Be authentic 

and honest
Be transparent
Show emotions 

and weaknesses
You can be rejected
Less discussions
More freedom
Share 

responsibility
Let others choose
what is right 

for them
Share information
They can

contribute back
Stick to you

in times of crisis
Treat everybody 

like a good friend
WHAT WILL BE
MY CHALLENGES?
Trust builds 

over time

not over night
Find the right
people
Face hard decisions
WHEN IS TRUST
THE WRONG WAY?
If your trust 

is abused
WHAT WILL YOU WIN
WITH TRUST?
Cover my ass
Cooperation
Cooperation

Commitment
Cooperation

Commitment

Creativity
Growth
The Risks and Benefits Of Building Trust
THANK YOU
INTERVIEWS WITH
MARIKE CARSTENS, HAVVA KARADENIZ, ULRIKE BIERL,
MARIA RAO, ANTONIO TOMO, KRISTIAN KANTHAK,
CHRISTIAN STOCKER, ELISA CHOI AND LISE FRISCHKNECHT
INSPIRATION FROM
THE TRUSTWORTHY LEADER BY AMY LYMAN, 50 WAYS TO GET
A JOB, KIM GOODWIN ON UX LEADERSHIP
ENCOURAGEMENT, HELP AND SUPPORT FROM
PHILIPP EGLI, SILVIA MARIA JUNG, RITA BARRACHA
AND THE WHOLE UX LAUSANNE TEAM

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The Risks and Benefits Of Building Trust