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Bauen, Messen und Lernen im großen Stil –
vom Software-Konzern zurück zum Startup
Christian Binder, Microsoft
Dr. Tobias Hildenbrand, SAP AG
Build-Measure-Learn - What software enterprises can learn from startups - XP Days 2013
Build-Measure-Learn - What software enterprises can learn from startups - XP Days 2013
Build-Measure-Learn - What software enterprises can learn from startups - XP Days 2013
Build-Measure-Learn - What software enterprises can learn from startups - XP Days 2013
Build-Measure-Learn - What software enterprises can learn from startups - XP Days 2013
Build-Measure-Learn - What software enterprises can learn from startups - XP Days 2013
Flow of Value
Reduction of Waste
Transparency, with practices including
Scrum
Unit Testing
Test-Driven Development
Continuous Integration
Small Batches
Definition of Done
Exploratory Testing…
2005

2011

2012

2012+
Lean Startups

“Lean-startup practices
aren’t just for young tech ventures”
Steve Blank
Customer Development requires
Build-Measure-Learn cycles

http://theleanstartup.com/principles
Build, Measure and Learn
in Quick Iterations
Build-Measure-Learn - What software enterprises can learn from startups - XP Days 2013
1. MAKE BUSINESS HYPOTHESIS
A TESTABLE EXPERIMENT
2. DEFINE EXPERIMENT AS
MINIMUM VIABLE PRODUCT
(MVP)

3. BUILD
MEASUREMENT
INTO MVP

6. PERSEVERE OR PIVOT

5. GAIN
VALIDATED LEARNING

4. MEASURE
THE RESULTS
… " In Zuckerberg's S-1 letter from earlier in 2012, he wrote,
"The idea is that if you never break anything, you’re
probably not moving fast enough.“….

Source:

http://investing.covestor.com/2013/01/the-most-important-difference-between-facebook-andgoogle?aff=TAB&utm_source=TAB&utm_medium=taboola&utm_campaign=content
Build-Measure-Learn - What software enterprises can learn from startups - XP Days 2013
VS 2010
TF Service

VS2012 and beyond

n/a

~3 Weekly updates

Feature Packs &
Servicing

Quarterly updates

Bi-annual

Annual

(rapid cadence, cloud deployed)

Core product updates
(periodic, highly compatible)

Core product release
(new baseline, product upgrade)
Kanban support
Enhanced agile planning
Web testing code coverage
Enhanced Test Manager

Kanban customization
Work Item enhancements
TCM Web management

System Center integration
Windows Store development
enhancements
C++ targeting XP

Win Store Apps instrumentation
Win Phone unit tests

Testing scenarios for SharePoint
SharePoint IntelliTrace

LightSwitch HTML & SharePoint apps
Blend for WPF, SL, SketchFlow

Extended support for VS Updates
Code visualization: CodeMap

Blue theme
CodeMap debugger integration
Scenario
Scenario
Scenario
Experience

Team A

Team B

Stories
Stories
Stories
Stories

Stories
Stories
Stories
Stories
Done!
10 – 12 weeks
6 weeks
3 weeks
Pre-Lean

Lean Dev
“Quarterly
Shipments”

up to 18 months

6 months

3 months
Build-Measure-Learn - What software enterprises can learn from startups - XP Days 2013
Build-Measure-Learn - What software enterprises can learn from startups - XP Days 2013
Keep Iterating
Sprint Results

Validate your
Assumption
Build Early
Prototypes
Build-Measure-Learn - What software enterprises can learn from startups - XP Days 2013
A Diverse Team…

An Iterative Approach…

A Creative
Space…
WORKING
Software
Build-Measure-Learn - What software enterprises can learn from startups - XP Days 2013
Build-Measure-Learn - What software enterprises can learn from startups - XP Days 2013
Rank

TFS ID

Resolution

PU

Hits

CABs

Details

#1

358582

Fixed

VS: Pro

1010

6.0%

45

xxxxxx.DLL!== [Crash32_Normal: 0xC0000005]

#2

276670

(Active)

VS: Ultimate

454

2.7%

9

xxxxxxx.DLL!xxxxxxxxxx [Crash32_Normal: 0xC0000005]

#3

378926

(Active)

NDP: WPF

326

1.9%

42

xxxxxxxx.DLL!unknown [Crash32_Normal: 0xC0000005]

#4

372955

(Active)

VS: Pro

313

1.9%

21

xxxxxxxx.DLL!Microsoft.VisualStudio.xxxxx

#5

374532

Fixed

VS: Ultimate

226

1.3%

8

xxxxxx.DLL!ScriptDM::xxxxxxxxxx::
Build-Measure-Learn - What software enterprises can learn from startups - XP Days 2013
Build-Measure-Learn - What software enterprises can learn from startups - XP Days 2013
Build-Measure-Learn - What software enterprises can learn from startups - XP Days 2013
Build-Measure-Learn - What software enterprises can learn from startups - XP Days 2013
Build-Measure-Learn - What software enterprises can learn from startups - XP Days 2013
Build-Measure-Learn - What software enterprises can learn from startups - XP Days 2013
Build-Measure-Learn - What software enterprises can learn from startups - XP Days 2013
Build-Measure-Learn - What software enterprises can learn from startups - XP Days 2013
Build-Measure-Learn - What software enterprises can learn from startups - XP Days 2013
Customer
Development
- Build
- Measure
- Learn

Agile Engineering

Teams and
Product Units

Business Thinking
cbinder@microsoft.com

tobias.hildenbrand@sap.com

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