Business Catalyst vs. WordPress
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The document compares Software as a Service (SaaS) and open source software models, discussing their lifecycle, cost factors, and perceived value to business owners. It highlights that open source is collaborative but not free, while SaaS offers more controlled functionalities and regular updates. Additionally, specific examples of platforms like WordPress and Adobe Business Catalyst are examined for their benefits and features.
Business Catalyst vs. WordPress
- 1. SaaS vs. Open Source www.EBWAYCreative.com 1
- 2. SaaS vs. Open Source What Business Owners Need To Know 2
- 3. Introduction Overview of SaaS and Open Source 1 The Lifecycle Comparison of SaaS vs. Open Source 2 Cost Comparisons What is the true cost of Open Source software 3 Next Steps Helping customers understand the value proposition 4 3
- 4. Introduction Making sense of the SaaS and Open Source software models ‣ Open Source (i.e. wordpress, joomla!, magento) • Open Source does not mean free. It means “collaborative”. The source code of the application/software is freely shared with the Internet world so that users can help move the product forward. See wiki article here. ‣ Software as a Service (i.e. Adobe Business Catalyst) • Also known as on-demand, SaaS is usually a privately held software package and/or program that offers users limited control of it’s core functionality to maintain security and quality. See wiki article here. 4
- 5. Open Source Software Examples of OS software providers ‣ Wordpress • Blogging software with little to no value as an online store. ‣ Magento CE • eCommerce software with little no value as a content management system or blogging tool. 5
- 6. Software as a Service Examples of SaaS providers ‣ Business Catalyst • Combination of CMS, CRM, eMarketing, Reporting and Analytics software from Adobe. ‣ Magento EE • Privately held software for enterprise level online stores and applications. 6
- 7. SmashingMag, 2012 “For whatever reason, there is this perception among WordPress users that the hardest part of the job was paying someone to build the website and that once its built, that’s it, it’s done, no further action required. Maybe that was the case seven years ago, but not today. WordPress’ ease of use is awesome, but I think it provides a false sense of assurances to end users and developers alike. I think, though, this perception is starting to change.” - Siobhan McKeown 7
- 8. Introduction Overview of SaaS and Open Source 1 The Lifecycle Comparison of SaaS vs. Open Source 2 Cost Comparisons What is the true cost of Open Source software 3 Next Steps Helping customers understand the value proposition 4 8
- 9. Example Lifecycle Delivery Day Day 0 Open Source SaaS CMS Lifecycle 100 100 100 75 50 25 0 DAY 0 Source: www.ebwaycreative.com 9
- 10. Example Lifecycle Delivery Day Day 0 Open Source SaaS CMS Lifecycle 100 100 100 75 50 25 0 DAY 0 Source: www.ebwaycreative.com 9
- 11. Example Lifecycle Delivery Day Day 0 Open Source SaaS CMS Lifecycle 100 100 100 75 50 25 0 DAY 0 Source: www.ebwaycreative.com 9
- 12. Example Lifecycle 3 Months Later Day 90 Wordpress Business Catalyst CMS Lifecycle 200 200 150 100 100 100 100 50 0 DAY 0 3 MONTH Source: www.ebwaycreative.com 10
- 13. Example Lifecycle 3 Months Later Day 90 Wordpress Business Catalyst CMS Lifecycle 200 200 150 100 100 100 100 50 0 DAY 0 3 MONTH Source: www.ebwaycreative.com 10
- 14. Example Lifecycle 3 Months Later Day 90 Wordpress Business Catalyst CMS Lifecycle 200 200 New Feature / Added Value 150 100 100 100 100 50 0 DAY 0 3 MONTH Source: www.ebwaycreative.com 10
- 15. Example Lifecycle 365 days with software as a service Day 365 Wordpress CMS Lifecycle Business Catalyst 500 450 375 300 250 200 125 100 100 100 100 100 0 DAY 0 3 MONTH 6 MONTH 12 MONTH Source: www.ebwaycreative.com 11
- 16. Example Lifecycle 365 days with software as a service Day 365 Wordpress CMS Lifecycle Business Catalyst 500 450 375 300 250 200 125 100 100 100 100 100 0 DAY 0 3 MONTH 6 MONTH 12 MONTH Source: www.ebwaycreative.com 11
- 17. Example Lifecycle 365 days with software as a service Day 365 Wordpress CMS Lifecycle Business Catalyst 500 450 375 300 250 200 New Feature 125 100 100 100 100 100 0 DAY 0 3 MONTH 6 MONTH 12 MONTH Source: www.ebwaycreative.com 11
- 18. Example Lifecycle 365 days with software as a service Day 365 Wordpress CMS Lifecycle Business Catalyst 500 450 375 300 250 200 New Feature 125 100 100 100 100 100 0 DAY 0 3 MONTH 6 MONTH 12 MONTH Source: www.ebwaycreative.com 11
- 19. Example Lifecycle 365 days with software as a service Day 365 Wordpress CMS Lifecycle Business Catalyst 500 450 375 300 250 200 Feature New New Feature 125 100 100 100 100 100 0 DAY 0 3 MONTH 6 MONTH 12 MONTH Source: www.ebwaycreative.com 11
- 20. Example Lifecycle 365 days with software as a service Day 365 Wordpress CMS Lifecycle Business Catalyst 500 450 375 300 250 200 Feature New New Feature 125 100 100 100 100 100 0 DAY 0 3 MONTH 6 MONTH 12 MONTH Source: www.ebwaycreative.com 11
- 21. Example Lifecycle 365 days with software as a service Day 365 Wordpress CMS Lifecycle Business Catalyst 500 450 New Feature 375 300 250 200 Feature New New Feature 125 100 100 100 100 100 0 DAY 0 3 MONTH 6 MONTH 12 MONTH Source: www.ebwaycreative.com 11
- 22. SaaS Adds Value The longer you own SaaS products the better BC Lifecycle & Value Ad 600 1 Year Later ‣ Upgrades to hosting and data centers. 450 ‣ Technology updates and upgrades. 300 450 ‣ New features added. 300 ‣ Security fixes and updates. 200 ‣ New version releases (i.e. 150 100 BC V3). ‣ Current features re-released 100 100 100 100 and improved. 0 DAY 0 MONTH 3 MONTH 6 MONTH 12 12
- 23. SaaS Adds Value The longer you own SaaS products the better BC Lifecycle & Value Ad 600 1 Year Later ‣ Upgrades to hosting and data centers. 450 ‣ Technology updates and upgrades. 300 450 ‣ New features added. 300 ‣ Security fixes and updates. 200 ‣ New version releases (i.e. 150 100 BC V3). ‣ Current features re-released 100 100 100 100 and improved. 0 DAY 0 MONTH 3 MONTH 6 MONTH 12 12
- 24. Business Catalyst Lifecycle One year with Adobe Business Catalyst NEW VERSION WEBSITE LAUNCH BC V3 is released with a Launched with the same whole new dashboard NEW FEATURES features & functions as a and a brand new set of New reporting tools and Wordpress site on Day 0. features for my website. analytics are added. DAY 0 MONTH 3 MONTH 6 MONTH 9 MONTH 12 SECURITY UPDATE NEW FEATURES Business Catalyst ads New search engine new spam detection optimization & other features to the platform. website features are added to the platform. 13
- 25. Introduction Overview of SaaS and Open Source 1 The Lifecycle Comparison of SaaS vs. Open Source 2 Cost Comparisons What is the true cost of Open Source software 3 Next Steps Helping customers understand the value proposition 4 14
- 26. SmashingMag, 2012 “For whatever reason, there is this perception among WordPress users that the hardest part of the job was paying someone to build the website and that once its built, that’s it, it’s done, no further action required. Maybe that was the case seven years ago, but not today. WordPress’ ease of use is awesome, but I think it provides a false sense of assurances to end users and developers alike.” - Siobhan McKeown 15
- 27. The Cost Factors Maintaining an open source platform Open Source SaaS Website Hosting $ INCLUDED Updates & Security $ INCLUDED Adding New Features $ INCLUDED 16
- 28. Cost Comparison Business Catalyst vs. Wordpress Wordpress Business Catalyst Hosting $20/mo INCLUDED eMarketing $25/mo INCLUDED CRM $25/mo INCLUDED Updates $150-$450/each INCLUDED Upgrades $500-$2000/each INCLUDED 17
- 29. Cost Comparison Business Catalyst vs. Wordpress Wordpress Business Catalyst Hosting $20/mo INCLUDED eMarketing $25/mo INCLUDED $100/mo CRM $25/mo INCLUDED Updates $150-$450/each INCLUDED Upgrades $500-$2000/each INCLUDED 17
- 30. Introduction Overview of SaaS and Open Source 1 The Lifecycle Comparison of SaaS vs. Open Source 2 Cost Comparisons What is the true cost of Open Source software 3 Next Steps Helping customers understand the value proposition 4 18
- 31. Next Steps Talking to business owners 19
- 32. Next Steps Talking to business owners 19
- 33. Next Steps What! I thought that was part of my Talking to business owners “hosting” plan? 19
- 34. Next Steps What! I thought that was part of my Talking to business owners “hosting” plan? It’s time to upgrade your website and install some security updates... can we talk about the proposal? 19
- 35. Next Steps What! I thought that was part of my Talking to business owners “hosting” plan? ‣ Customer Support • Answering questions, general assistance, feature explanations, talking about possible future projects. ‣ Billable Labor • Performing a task or It’s time to upgrade your adding anything new. website and install some security updates... can we talk about the proposal? 19
- 36. BC Benefits Example of Adobe Business Catalyst Value BC websites are hosted with Adobe and include email hosting Hosting along with security upgrades on an ongoing basis. BC sites are feature rich and reliable. BC includes basic modules Features for things like photo galleries, news, events and bookings. Adobe handles all the technical updates. When new versions are Updates released, they are added to your BC site at no additional cost. Grow your business with email newsletters, auto-responders, Marketing birthday emails, etc. Build segmented email lists and more. Sell products or collect payments online. BC includes SSL E-Commerce certificates + integration to a variety of payment gateways. Unlike open-source where support is handled by the users and Support fairly non-existent, BC is supported by Adobe. 20
- 37. BC Value The all-in-one solution Feature Rich Website CRM ‣ WEBSITE: content management and blogging. ‣ CRM: customer management, lead tracking and support. ‣ MARKETING: email marketing and auto responder tools. ‣ ECOMMERCE: sell products or collect Marketing eCommerce payments online. ‣ REPORTING & MORE! 21
- 38. BC Value The all-in-one solution Feature Rich Website CRM ‣ WEBSITE: content management and blogging. ‣ CRM: customer management, lead tracking and support. ‣ MARKETING: email marketing and auto responder tools. ‣ ECOMMERCE: sell products or collect Marketing eCommerce payments online. ‣ REPORTING & MORE! 21
- 39. THANK YOU! Jonathan Hinshaw | EBWAYCreative.com | (888) 329-2926 22