Business communication introduction copy
- 2. Communication Communication is the process of transferring information and meaning between senders and receivers using one or more written, oral, visual or electronic channels. The essence of communication is sharing data, information and insights in an exchange that benefits both you and the people with whom you are communicating.
- 3. Definition Business Communication is the process by which information is transmitted between individuals and organizations so that an understanding response occurs(Mc Farland ) It is the exchange of business related ideas and information in such a manner to achieve the organizational goals.
- 4. “Nothing is more essential to success in any area of your life than the ability to communicate well.”
- 5. TYPES OF COMMUNICATION: Types of communication can be classified on the following basis:- On The Basis Of Organizational Relationship: Formal communication Informal communication On The Basis Of Direction Of Flow Of Communication : Downward Communication Upward Communication Horizontal Communication On The Basis Of way of expression: Oral Communication Written Communication
- 6. Formal Communication President Vice President Vice President Manager Manager Manager Manager Efforts at coordination Information Instructionsanddirectives
- 7. Formal Communication the process of sharing official information with others who need to know it, according to the prescribed patterns depicted in an organization chart
- 8. Types of Communication Formal communication can be Upward Downward Horizontal
- 9. On The Basis Of Direction Of Flow Of Communication Downward Communication A communication which starts from the top level executives and ends with the lowers managers through middle management is know as Downward Communication.
- 10. Upward Communication It is just the reverse of downward communication. Passing of an information which starts with the lowest level and ends with the chief executive is known as Upward Communication.
- 11. Horizontal Communication It refers to the passing of information among the executives who are at equal level in an organization. The other name of Horizontal Communication is Lateral Communication.