SlideShare a Scribd company logo
BUSINESS DYNAMICS
CHAPTER I
LEARNING IN AND ABOUT
COMPLEX SYSTEMS
S T A R T
ACCELERATING CHANGES
ARE TRANSFORMING OUR WORLD
Changes in:
TECHNOLOGY
POPULATION
ECONOMIC ACTIVITY
FROM THE PROSAIC…
TO THE PROFOUND
Traditional Institutions
Practices
Beliefs
ALL CHANGES CHALLENGE
MOST OF THE CHANGES ARISES AS
CONSEQUENCES OF HUMANITY ITSELF
Well-intentioned efforts to solve pressing problems lead to
POLICY RESISTANCE
Many times our best efforts to solve a problem actually
MAKE IT WORSE
LAW OF ACCELERATION
INTERCONNECTED
WORLD
TOOLS AND PROCESSES
How to move from
generalizations about
accelerating learning and systems
thinking to tools and processes
that help us understand
complexity, design better
operating policies, and guide
change in systems from the
smallest business to the planet as
a whole ?
WE MUST NOT ONLY FLY BUT
REDESIGN IN FLIGHT
WE ARE ALL
PASSENGERS ON
AN AIRCRAFT
System Dynamics is a method
to enhance learning in
complex systems”
“
SYSTEM DYNAMICS
What is it?
Dinâmica dos sistemas é uma área de conhecimento que
busca disponibilizar mecanismos para nos auxiliar no
melhor entendimento das consequências resultantes das
diversas interações cíclicas (informações de feedback)
existentes entre os nós /eventos de um sistema.
D E F I N I Ç Ã O D A D U P L A
INTERDISCIPLINARY
System dynamics is fundamentally
interdisciplinary
BEHAVIOR OF COMPLEX SYSTEMS
Theory	
   of	
   nonlinear	
   dynamics	
   and	
  
feedback	
  control	
  
SYSTEM DYNAMICS
BEHAVIOR OF HUMAN
Cogni6ve	
   and	
   social	
   psychology,	
  
economics,	
  and	
  other	
  social	
  sciences	
  	
  
POLICY	
   RESISTANCE,	
   THE	
   LAW	
   OF	
  
UNINTENDED	
   CONSEQUENCES,	
   AND	
   THE	
  
COUNTERINTUITIVE	
  BEHAVIOR	
  OF	
  SOCIAL	
  
SYSTEMS	
  
And	
  it	
  will	
  fall	
  out	
  as	
  in	
  a	
  complica1on	
  of	
  diseases,	
  
that	
   by	
   applying	
   a	
   remedy	
   to	
   one	
   sore,	
   you	
   will	
  
provoke	
  another;	
  and	
  that	
  which	
  removes	
  the	
  	
  
one	
  ill	
  symptom	
  produces	
  others	
  ..	
  .	
  .

-­‐	
  Sir	
  Thomas	
  More
Anything	
  that	
  can	
  go	
  wrong	
  
WILL	
  go	
  wrong.	
  	
  
-­‐“Murphy”	
  	
  
People	
  seeking	
  to	
  
solve	
  a	
  problem	
  
o;en	
  make	
  it	
  worse.
Our	
  decisions	
  may	
  
provoke	
  reac6ons	
  by	
  
others	
  seeking	
  to	
  restore	
  
the	
  balance.
Our	
  policies	
  may	
  
create	
  unan6cipated	
  
side	
  effects.	
  
Our	
  aAempts	
  to	
  
stabilize	
  the	
  system	
  
may	
  destabilize	
  it.	
  
COUNTERINTUITIVE BEHAVIOR OF
SOCIAL SYSTEMS
Unexpected	
   dynamics	
   o;en	
  
lead	
  to	
  policy	
  resistance,	
  the	
  
tendency	
   for	
   interven6ons	
  
to	
   be	
   delayed,	
   diluted,	
   or	
  
defeated	
  by	
  the	
  response	
  of	
  
t h e	
   s y s t e m	
   t o	
   t h e	
  
interven6on	
  itself.	
  
EXAMPLES
01
02
03
BIRTH	
  RATE	
  IN	
  
ROMANIA
FIGHT	
  AGAINST	
  
INFLATION
ANTIBIOTICS	
  VS	
  
DRUG-­‐
RESISTANCE	
  
CAUSES OF POLICY RESISTANCE
EFFECT
CAUSE
WHAT DEFINES OUR PROBLEM
0,0
1,3
2,5
3,8
5,0
0 1 2 3 4
DESIRED
PERCEIVED
GAP
Business dynamics  - Introduction
Business dynamics  - Introduction
FEEDBACK
vMuch of the art of system dynamics modeling is
discovering and representing the feedback
processes.
vThe most complex behaviors usually arise from the
interactions (feedbacks) among the components of
the system, not from the complexity of the
components themselves
FEEDBACK
POSITIVE FEEDBACK
SELF-REINFORCING
NEGATIVE FEEDBACK
SELF-CORRECTING
The dynamics of all systems arise from the
INTERACTIONS of these networks of
FEEDBACKS
LEARNING IS A FEEDBACK PROCESS
As dynamics arise from
feedback, all learning
depends on feedback
WE MAKE DECISIONS THAT
ALTER THE REAL WORLD	
  
WE GATHER INFORMATION
FEEDBACK ABOUT THE REAL
WORLD	
  
W E R E V I S E O U R
UNDERSTANDING OF THE
WORLD 	
  
X
DYNAMIC COMPLEXITY
System	
  dynamics	
  emphasized	
  the	
  
mul6loop,	
  mul6-­‐	
  state,	
  nonlinear	
  
character	
  of	
  the	
  feedback	
  systems	
  in	
  
which	
  we	
  live	
  	
  
These	
  loops	
  react	
  to	
  the	
  decision	
  
maker’s	
  ac6ons	
  in	
  ways	
  both	
  
an6cipated	
  and	
  unan6cipated	
  	
  
Dynamic complexity
can arise even in simple
systems with low
combinatorial
complexity.
Dynamic Complexity arises
from the interactions
among the agents over
time.
There	
  may	
  be	
  posi6ve	
  as	
  well	
  as	
  
nega6ve	
  feedback	
  loops	
  	
  
These	
  loops	
  will	
  contain	
  many	
  
stocks	
  (state	
  variables)	
  and	
  many	
  
nonlineari6es	
  	
  
Natural	
  and	
  human	
  systems	
  have	
  
high	
  levels	
  of	
  dynamic	
  complexity	
  
TIME DELAYS
Time delays between taking a decision and its effects on the state
of the system are common and particularly troublesome.
01
02
03
Dynamic complexity not only slows the
learning loop; it also reduces the
learning gained on each cycle
Delays reduce the number of times one
can cycle around the learning loop,
slowing the ability to accumulate
experience, test hypotheses, and
improve.
DYNAMIC COMPLEXITY
SYSTEMS ARE
DYNAMIC
TIGHTLY COUPLED
GOVERNED BY
FEEDBACK
NONLINEAR
HISTORY-
DEPENDENTSELF-
ORGANIZING
COUNTERINTUITIVE
POLICY
RESISTANT
TRADE-OFFS
Why dynamic complexity arises?
Business dynamics  - Introduction
01 Each link in the two feedback
loops must work effectively
02 We must be able to cycle
around the loops quickly
FOR LEARNING TO OCCUR:
LEARNING REMAINS
SLOW
As the rate of change
accelerates throughout
society, learning remains
slow, uneven, and
inadequate
BARRIERS TO LEARNING
DYNAMIC COMPLEXITY
LIMITED INFORMATION
CONFOUNDING
VARIABLES
AND AMBIGUITY
BOUNDED RATIONALITY AND
THE MISPERCEPTIONS OF
FEEDBACK
ERRONEOUS INFERENCES
ABOUT DYNAMICS
FLAWED
COGNITIVE
MAPS
UNSCIENTIFIC
REASONING:
JUDGMENTAL
ERRORS AND
BIASES
IMPLEMENTATION
FAILURE
DEFENSIVE
ROUTINES AND
INTERPERSONAL
IMPEDIMENTS TO
LEARNING
REQUIREMENTS FOR SUCCESSFUL LEARNING IN
COMPLEX SYSTEMS
Improving the Learning Process:
Virtues of Virtual Worlds
Pitfalls of Virtual Worlds
Why Simulation Is Essential
T H A N K S F O R W A T C H I N G
You can't do just one thing

More Related Content

PPTX
Business policy unit 1
PPT
Introduction to Corporate and Functional Objectives
PPTX
SHARES - MEANING , DEFINITION , CHARACTERISTICS AND ITS TYPES.
PPSX
Organizational change-model
PPTX
winding up of a company
PPTX
Company Directors
ODP
life cycle of the Organization
PPTX
TAX ASSESSMENT OF ASSOCIATION OF PERSONSB(AOP)/BODY OF IDIVIDUALS (BOI)
Business policy unit 1
Introduction to Corporate and Functional Objectives
SHARES - MEANING , DEFINITION , CHARACTERISTICS AND ITS TYPES.
Organizational change-model
winding up of a company
Company Directors
life cycle of the Organization
TAX ASSESSMENT OF ASSOCIATION OF PERSONSB(AOP)/BODY OF IDIVIDUALS (BOI)

What's hot (20)

PPTX
Strategic Choice
PPTX
CORPORATE GOVERNANCE
PPTX
Strategic decision making
PPT
Corporate failure
PPTX
Strategic evaluation & control
PPT
Types of-shares
PPT
Organizational change & development
PPTX
Theories of-entrepreneurship
PPT
Corporate restructuring
PPTX
Stakeholders In Business
PPTX
contemporary issues in leadership (Chapter No. 13 )
PPTX
organisational change: its forces, factor affecting and its types
PPTX
Strategic management unit 2 environmental analysis & diagnosis
PPT
ORGANISATIONAL POLITICS-Organisational politics
PPTX
Composition of the board of directors
PPSX
strategic management
PPTX
STRUCTURAL IMPLEMENTATION
PPTX
Strategic evaluation
PPTX
principles of Management- types of decision making
PPTX
Levels of management
Strategic Choice
CORPORATE GOVERNANCE
Strategic decision making
Corporate failure
Strategic evaluation & control
Types of-shares
Organizational change & development
Theories of-entrepreneurship
Corporate restructuring
Stakeholders In Business
contemporary issues in leadership (Chapter No. 13 )
organisational change: its forces, factor affecting and its types
Strategic management unit 2 environmental analysis & diagnosis
ORGANISATIONAL POLITICS-Organisational politics
Composition of the board of directors
strategic management
STRUCTURAL IMPLEMENTATION
Strategic evaluation
principles of Management- types of decision making
Levels of management
Ad

Viewers also liked (20)

PDF
Business dynamics final report (english)
PDF
Role and dynamics of corporate R&D
PDF
SIP in the Dynamic Enterprise
PPT
Corporate dynamics and NGOs
PPT
Team Dynamics Legal Department Revised Version 06
PDF
Complex Team Dynamics
PDF
Agile by example 2015: lightning talk - exploring team dynamics
PDF
Escape a collapsing temple and learn about agile team dynamics
PDF
Rock Team (case study)
PPTX
Mba 592 presentation communication and team dynamics in the workplace
PPT
Organisational behavior
PPTX
Power and Influence Seminar
PPT
Presentation1 of lucture of friday20 08-10 final
PDF
Family Business Dynamics
PDF
Organizational network analysis and agent-based modeling
PPT
Group dynamics by Neeraj Bhandari ( Surkhet.Nepal )
PDF
Communication and team dynamics
PPTX
Team dynamics
PPT
Fundamental Elements of an Organisation
PPTX
Organizational pattern
Business dynamics final report (english)
Role and dynamics of corporate R&D
SIP in the Dynamic Enterprise
Corporate dynamics and NGOs
Team Dynamics Legal Department Revised Version 06
Complex Team Dynamics
Agile by example 2015: lightning talk - exploring team dynamics
Escape a collapsing temple and learn about agile team dynamics
Rock Team (case study)
Mba 592 presentation communication and team dynamics in the workplace
Organisational behavior
Power and Influence Seminar
Presentation1 of lucture of friday20 08-10 final
Family Business Dynamics
Organizational network analysis and agent-based modeling
Group dynamics by Neeraj Bhandari ( Surkhet.Nepal )
Communication and team dynamics
Team dynamics
Fundamental Elements of an Organisation
Organizational pattern
Ad

Similar to Business dynamics - Introduction (20)

PPTX
Bodies and buildings 2 nyu itp 9 15 2014
PPT
Systems Thinking
PPT
Exploring the Science of Complexity in Aid Policy and Practice
PDF
Adaptive_Organizations
DOCX
Leverage PointsPlaces to Intervene in aSystemby Donell.docx
PDF
What is Complexity For?
PDF
GreenBiz 19 Workshop Slides: The School of Systems Change
PDF
Complex Systems Failure: Designing Reliability Teams - 2012 STS Roundtable Pr...
DOCX
1The Nature of SuccessClass SeventeenREVIEW!!!!.docx
PPTX
On Analyzing Self-Driving Networks: A Systems Thinking Approach
DOCX
The challenges of strategic management of companies in the xxi century
PDF
KASIRYE NICHOLAS
PDF
Theory of change in rule of law reform
PDF
Why social policy needs more than the behavioural economics bandwagon
 
PPTX
LESSON-1-CONCEPTS-PRINCIPLES-AND-THEORIES-IN-NURSING-INFORMATICS.pptx
PPTX
Perspectives on resilience
PPT
Complex Adaptive Systems and International Security Analysis
PPTX
Design Tools for Systems Thinking
PPS
Systemic Risk
PDF
The beer game - a production distribution simulation
Bodies and buildings 2 nyu itp 9 15 2014
Systems Thinking
Exploring the Science of Complexity in Aid Policy and Practice
Adaptive_Organizations
Leverage PointsPlaces to Intervene in aSystemby Donell.docx
What is Complexity For?
GreenBiz 19 Workshop Slides: The School of Systems Change
Complex Systems Failure: Designing Reliability Teams - 2012 STS Roundtable Pr...
1The Nature of SuccessClass SeventeenREVIEW!!!!.docx
On Analyzing Self-Driving Networks: A Systems Thinking Approach
The challenges of strategic management of companies in the xxi century
KASIRYE NICHOLAS
Theory of change in rule of law reform
Why social policy needs more than the behavioural economics bandwagon
 
LESSON-1-CONCEPTS-PRINCIPLES-AND-THEORIES-IN-NURSING-INFORMATICS.pptx
Perspectives on resilience
Complex Adaptive Systems and International Security Analysis
Design Tools for Systems Thinking
Systemic Risk
The beer game - a production distribution simulation

Recently uploaded (20)

PDF
PPT on Performance Review to get promotions
PPTX
CARTOGRAPHY AND GEOINFORMATION VISUALIZATION chapter1 NPTE (2).pptx
PDF
Mohammad Mahdi Farshadian CV - Prospective PhD Student 2026
PPTX
KTU 2019 -S7-MCN 401 MODULE 2-VINAY.pptx
PPTX
Infosys Presentation by1.Riyan Bagwan 2.Samadhan Naiknavare 3.Gaurav Shinde 4...
PPTX
UNIT-1 - COAL BASED THERMAL POWER PLANTS
PPTX
FINAL REVIEW FOR COPD DIANOSIS FOR PULMONARY DISEASE.pptx
PDF
Evaluating the Democratization of the Turkish Armed Forces from a Normative P...
PDF
PRIZ Academy - 9 Windows Thinking Where to Invest Today to Win Tomorrow.pdf
PPTX
Lecture Notes Electrical Wiring System Components
DOCX
ASol_English-Language-Literature-Set-1-27-02-2023-converted.docx
PPT
Mechanical Engineering MATERIALS Selection
PPTX
bas. eng. economics group 4 presentation 1.pptx
DOCX
573137875-Attendance-Management-System-original
PDF
July 2025 - Top 10 Read Articles in International Journal of Software Enginee...
PPTX
Strings in CPP - Strings in C++ are sequences of characters used to store and...
PDF
SM_6th-Sem__Cse_Internet-of-Things.pdf IOT
PPTX
web development for engineering and engineering
PPTX
Internet of Things (IOT) - A guide to understanding
PDF
Arduino robotics embedded978-1-4302-3184-4.pdf
PPT on Performance Review to get promotions
CARTOGRAPHY AND GEOINFORMATION VISUALIZATION chapter1 NPTE (2).pptx
Mohammad Mahdi Farshadian CV - Prospective PhD Student 2026
KTU 2019 -S7-MCN 401 MODULE 2-VINAY.pptx
Infosys Presentation by1.Riyan Bagwan 2.Samadhan Naiknavare 3.Gaurav Shinde 4...
UNIT-1 - COAL BASED THERMAL POWER PLANTS
FINAL REVIEW FOR COPD DIANOSIS FOR PULMONARY DISEASE.pptx
Evaluating the Democratization of the Turkish Armed Forces from a Normative P...
PRIZ Academy - 9 Windows Thinking Where to Invest Today to Win Tomorrow.pdf
Lecture Notes Electrical Wiring System Components
ASol_English-Language-Literature-Set-1-27-02-2023-converted.docx
Mechanical Engineering MATERIALS Selection
bas. eng. economics group 4 presentation 1.pptx
573137875-Attendance-Management-System-original
July 2025 - Top 10 Read Articles in International Journal of Software Enginee...
Strings in CPP - Strings in C++ are sequences of characters used to store and...
SM_6th-Sem__Cse_Internet-of-Things.pdf IOT
web development for engineering and engineering
Internet of Things (IOT) - A guide to understanding
Arduino robotics embedded978-1-4302-3184-4.pdf

Business dynamics - Introduction

  • 2. CHAPTER I LEARNING IN AND ABOUT COMPLEX SYSTEMS S T A R T
  • 3. ACCELERATING CHANGES ARE TRANSFORMING OUR WORLD Changes in: TECHNOLOGY POPULATION ECONOMIC ACTIVITY
  • 4. FROM THE PROSAIC… TO THE PROFOUND
  • 6. MOST OF THE CHANGES ARISES AS CONSEQUENCES OF HUMANITY ITSELF
  • 7. Well-intentioned efforts to solve pressing problems lead to POLICY RESISTANCE Many times our best efforts to solve a problem actually MAKE IT WORSE
  • 10. TOOLS AND PROCESSES How to move from generalizations about accelerating learning and systems thinking to tools and processes that help us understand complexity, design better operating policies, and guide change in systems from the smallest business to the planet as a whole ?
  • 11. WE MUST NOT ONLY FLY BUT REDESIGN IN FLIGHT WE ARE ALL PASSENGERS ON AN AIRCRAFT
  • 12. System Dynamics is a method to enhance learning in complex systems” “ SYSTEM DYNAMICS What is it?
  • 13. Dinâmica dos sistemas é uma área de conhecimento que busca disponibilizar mecanismos para nos auxiliar no melhor entendimento das consequências resultantes das diversas interações cíclicas (informações de feedback) existentes entre os nós /eventos de um sistema. D E F I N I Ç Ã O D A D U P L A
  • 14. INTERDISCIPLINARY System dynamics is fundamentally interdisciplinary BEHAVIOR OF COMPLEX SYSTEMS Theory   of   nonlinear   dynamics   and   feedback  control   SYSTEM DYNAMICS BEHAVIOR OF HUMAN Cogni6ve   and   social   psychology,   economics,  and  other  social  sciences    
  • 15. POLICY   RESISTANCE,   THE   LAW   OF   UNINTENDED   CONSEQUENCES,   AND   THE   COUNTERINTUITIVE  BEHAVIOR  OF  SOCIAL   SYSTEMS  
  • 16. And  it  will  fall  out  as  in  a  complica1on  of  diseases,   that   by   applying   a   remedy   to   one   sore,   you   will   provoke  another;  and  that  which  removes  the     one  ill  symptom  produces  others  ..  .  .
 -­‐  Sir  Thomas  More Anything  that  can  go  wrong   WILL  go  wrong.     -­‐“Murphy”    
  • 17. People  seeking  to   solve  a  problem   o;en  make  it  worse. Our  decisions  may   provoke  reac6ons  by   others  seeking  to  restore   the  balance. Our  policies  may   create  unan6cipated   side  effects.   Our  aAempts  to   stabilize  the  system   may  destabilize  it.  
  • 18. COUNTERINTUITIVE BEHAVIOR OF SOCIAL SYSTEMS Unexpected   dynamics   o;en   lead  to  policy  resistance,  the   tendency   for   interven6ons   to   be   delayed,   diluted,   or   defeated  by  the  response  of   t h e   s y s t e m   t o   t h e   interven6on  itself.  
  • 19. EXAMPLES 01 02 03 BIRTH  RATE  IN   ROMANIA FIGHT  AGAINST   INFLATION ANTIBIOTICS  VS   DRUG-­‐ RESISTANCE  
  • 20. CAUSES OF POLICY RESISTANCE
  • 22. WHAT DEFINES OUR PROBLEM 0,0 1,3 2,5 3,8 5,0 0 1 2 3 4 DESIRED PERCEIVED GAP
  • 25. FEEDBACK vMuch of the art of system dynamics modeling is discovering and representing the feedback processes. vThe most complex behaviors usually arise from the interactions (feedbacks) among the components of the system, not from the complexity of the components themselves
  • 27. The dynamics of all systems arise from the INTERACTIONS of these networks of FEEDBACKS
  • 28. LEARNING IS A FEEDBACK PROCESS As dynamics arise from feedback, all learning depends on feedback WE MAKE DECISIONS THAT ALTER THE REAL WORLD   WE GATHER INFORMATION FEEDBACK ABOUT THE REAL WORLD   W E R E V I S E O U R UNDERSTANDING OF THE WORLD  
  • 29. X
  • 30. DYNAMIC COMPLEXITY System  dynamics  emphasized  the   mul6loop,  mul6-­‐  state,  nonlinear   character  of  the  feedback  systems  in   which  we  live     These  loops  react  to  the  decision   maker’s  ac6ons  in  ways  both   an6cipated  and  unan6cipated     Dynamic complexity can arise even in simple systems with low combinatorial complexity. Dynamic Complexity arises from the interactions among the agents over time. There  may  be  posi6ve  as  well  as   nega6ve  feedback  loops     These  loops  will  contain  many   stocks  (state  variables)  and  many   nonlineari6es     Natural  and  human  systems  have   high  levels  of  dynamic  complexity  
  • 31. TIME DELAYS Time delays between taking a decision and its effects on the state of the system are common and particularly troublesome. 01 02 03 Dynamic complexity not only slows the learning loop; it also reduces the learning gained on each cycle Delays reduce the number of times one can cycle around the learning loop, slowing the ability to accumulate experience, test hypotheses, and improve.
  • 32. DYNAMIC COMPLEXITY SYSTEMS ARE DYNAMIC TIGHTLY COUPLED GOVERNED BY FEEDBACK NONLINEAR HISTORY- DEPENDENTSELF- ORGANIZING COUNTERINTUITIVE POLICY RESISTANT TRADE-OFFS Why dynamic complexity arises?
  • 34. 01 Each link in the two feedback loops must work effectively 02 We must be able to cycle around the loops quickly FOR LEARNING TO OCCUR:
  • 35. LEARNING REMAINS SLOW As the rate of change accelerates throughout society, learning remains slow, uneven, and inadequate
  • 36. BARRIERS TO LEARNING DYNAMIC COMPLEXITY LIMITED INFORMATION CONFOUNDING VARIABLES AND AMBIGUITY BOUNDED RATIONALITY AND THE MISPERCEPTIONS OF FEEDBACK
  • 39. REQUIREMENTS FOR SUCCESSFUL LEARNING IN COMPLEX SYSTEMS Improving the Learning Process: Virtues of Virtual Worlds Pitfalls of Virtual Worlds Why Simulation Is Essential
  • 40. T H A N K S F O R W A T C H I N G You can't do just one thing