Can your Lab compete?
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This document discusses how medical laboratories can break out of competition by adding value for doctors. It suggests that labs are seen as commodity data providers by doctors. To stand out, a lab could provide doctors a personal cabinet portal to easily access patient results, place new orders, and manage their practice through customer relationship tools. This would make doctors' work more efficient and cause them to perceive the lab as unique, driving loyalty regardless of competitor actions.
Can your Lab compete?
- 1. Does your Lab swim in the Red Ocean of Competition? May be it is time to find the way out into Blue Ocean of uniqueness?
- 2. Blue Ocean Strategy is a book published in 2005 and written by W. Chan Kim and Renée Mauborgne, Professors at INSEAD and Co-Directors of the INSEAD Blue Ocean Strategy Institute. Wikipedia Please check-up your business Famouse book
- 3. How my Lab can break out of the Red Ocean? We see only one way: add value to the doctors
- 4. If you want to get more, you need to break out the line… line of “another medical data provider” Doctors see you just as data provider ! From their point of view all data providers a mostly the euqal
- 5. If your Lab can help doctors in their everyday working life, doctors will appreciate that and distinguish your Lab from competitors Consequently, doctors loyalty secures your position Consequently, you can break out of the Red Ocean to the Blue one If you agree with this logic, please go farther
- 6. Why Lab?
- 7. Doctor’s working day consist of two big part Collect and analyze the data Work with the patient
- 8. Doctor’s working day consist of two big part Collect and analyze the data You can make this part of his life much easier! Work with the patient
- 9. How?!
- 10. Your Lab can give to doctor Personal Cabinet, where he/she is able to: • see ASAP results of any of his/her patients • see results as graphs with underlined “deviation” results = not need to see all results • make new orders for analysis (orders automatically goes into your system, so patient not need even paper from doctor!) Results • manage his/her own CRM-system which is able to: • Event Act: Analyze results of analisis and make actions (like “if this parameter in the result is not OK, send letter to the patient with this text” • Time Act: If time is up (or date is comming), send letter or SMS Personal CRM • get a new patients automatically: • Based at analysis result, System recomend to find doctor and shows address and contact data New Patiens
- 11. With Vitagramma your Lab add value to the doctors. And doctors: •manage their work more productively •percept your Lab as unique •don’t want to go from your Lab no matter what competitors do
- 12. We can help you to get more value