This document discusses the evolution of understanding about Lean. It argues that Lean is more about continually striving towards improved value delivery through challenges and target conditions, rather than just eliminating waste. Striving towards improved "1x1 flow" - providing exactly what the customer wants, when and where they want it - is an inevitable trajectory, as customers' desires change. True innovation happens through day-to-day iteration towards goals across an organization. Management's role is to systematically pursue improved conditions by coordinating people's capabilities.