Change three little things and create products that everybody likes - UX India 2015
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The document discusses the importance of collaboration among various roles, including developers and product managers, in the design process to create products that users love. It emphasizes understanding customer needs and pain points through methods like contextual interviews and prototyping. The insights suggest that involving team members in user observation can significantly enhance user experience in product development.
Change three little things and create products that everybody likes - UX India 2015
- 1. ©2015 Software AG. All rights reserved. Adam Egger Director of UX at Software AG @bdam Change three things, Create products that everybody likes
- 2. 3 | "Design is too important to be left to designers“
- 3. 4 | "Design is too important to be left to designers – it needs to be put into the hands of everyone" — Tim Brown, CEO at IDEO
- 4. 5 | • Developers • Product Managers • User Experience Specialists • Quality Engineers • Consultants • Supporters • Customers Collaborate
- 5. 6 |
- 6. 7 | • Developers • Product Managers • User Experience Specialists • Quality Engineers • Consultants • Supporters • Customers Collaborate
- 8. 9 | Development Process DesignFeature Development
- 9. 10 | Stop thinking about how you can make the product better Start thinking about how you can make your customers more successful — Jeff Bezos, CEO Amazon
- 10. 11 |
- 11. 12 | If I had an hour to solve a problem I'd spend 55 minutes thinking about the problem and 5 minutes thinking about solutions. — Albert Einstein
- 12. 13 | Development Process DesignFeature Development
- 13. 14 | New Process Identify Problem Find Solution
- 14. 16 | Understand Users Describe Pain Create Solutions Test Prototype Identify Problem Find Solution
- 16. 18 |
- 17. 19 |
- 18. 24 | Contextual- Interviews 5-Whys Understand Users Describe Pain Create Solutions Test Prototype Identify Problem Find Solution
- 19. 25 | Describe the Pain2
- 21. 27 | Eclipse perspective + several views
- 22. 28 | AFTER: No GUI! BEFORE: Eclipse perspective + several views
- 23. 30 |
- 24. 31 |
- 25. 32 | Understand Users Describe Pain Create Solutions Test Prototype Identify Problem Find Solution Contextual- Interviews 5-Whys Brainwriting KJ-Method
- 27. 35 |
- 28. 36 |
- 29. 37 |
- 30. 38 | Contextual- Interviews 5-Whys Brainwriting KJ-Method Understand Users Describe Pain Create Solutions Test Prototype Identify Problem Find Solution Crazy 8s Storyboards (Super-) Votes
- 32. 40 | Powerpoint
- 33. 41 | POP – Prototyping on Paper
- 34. 42 |
- 35. 43 |
- 36. 44 |
- 37. 45 | If I had asked people what they wanted, they would have said faster horses. — not Henry Ford
- 38. 46 | Get every member on the team to spend two hours every six weeks Watching Your Users and you'll likely have a great user experience appear before your very eyes.
- 39. 47 | Watch Your Users3
- 40. 48 | Contextual- Interviews 5-Whys Brainwriting KJ-Method Understand Users Describe Pain Create Solutions Test Prototype Identify Problem Find Solution Crazy 8s Storyboards (Super-) Votes Prototyping Thinking Aloud
- 41. 49 | "This was enjoyable." "It adds a new dimension to the work of a UI developer." "The idea can come from anybody…" "It was three days of fun filled learning where we were convinced that this would definitely change the way products are developed right now …" "In just 2 days we created a completely new UI approach that we would also be able to deliver in probably not more than 3 month time." "This is not yet another workshop - This is important for every product. " "I always struggle to explain my thoughts to others - for the first time I could see the non-designers and the UI designers speak the same language in the workshop."
- 42. 51 | Collaborate Describe the Pain Watch Your Users 1 2 3 Ask me anything @bdam
Editor's Notes
- #3: Declaration of war against designers
- #4: Declaration of war against designers
- #6: Grab people who dont know what isnt possible
- #8: Grab people who dont know what isnt possible
- #10: “We need a new design for X” like “A pound of design please and two bags of usability. ” Perfect solution for a non-existing problem Design is problem solving
- #11: You Cannot Solve What You Don't Understand
- #13: You Cannot Solve What You Don't Understand
- #15: Don’t make important decisions with incomplete information
- #20: Solve a problem for s/o: It boils down to saving time and saving money. How can I help your be more successful? ADMINISTRATION vs MONITORING something that makes you mad
- #21: Don’t ask about their future intentions (“would you buy this?”), but do ask about PAST behaviour Solve a problem for s/o: It boils down to saving time and saving money. All consumer products need to deliver on one or both
- #23: Bsp.: Speichern-Button,
- #26: Promise to Solve Problems, Not Build Features Put them together and let them work on CUSTOMER PROBLEMS not on Features!
- #30: their accuracy increased 10x
- #31: Look around the problem Take some steps back. That‘s where most interesting things are hiding Superman, Kid, Everything goes, No money
- #32: Brainwriting to Describe the Users' Pains Don’t make important decisions with incomplete information
- #39: Key IDEA = Put it to test asap. SHORTEN TIME TO NEXT TEST!
- #49: Key IDEA = Put it to test asap. SHORTEN TIME TO NEXT TEST!
- #52: Conterintuitive if you want better products, dont focus on products