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Game Development Essentials  An Introduction (2 nd  Edition)
Chapter 2 Player Elements who plays and why?
Key Chapter Questions ■  What motivates people to play games, and how does this affect the types of games that are developed? ■  What is the difference between geographics, demographics, and psychographics? ■  How has the player market changed over time? ■  What is the difference between the United States and South Korean markets? ■  What are the different generations of players in the United States?
Player Motivation Social interaction Physical seclusion Competition Knowledge Mastery Escapism Addiction Therapy  Exercise Creative expression
Player Suits Richard Bartle’s “Players Who Suit MUDs”
Geographics South Korea Japan Germany Regional US
Geographics
Geographics
Psychographics VALS (Values, Attitudes & Lifestyles Survey)
Psychographics Meyers-Briggs Type Indicator (MBTI)
Demographics Gender Age  Occupation Income  Education Ethnicity Religion Political Affiliation
Demographics Entertainment Software Association (ESA) 52% of players report watching less television as a result of playing games  47% of players are going to the movies less 41% of players watch movies at home less often Adult women make up a larger percentage of players than boys ages 6–17 Females of all ages now make up almost 40% of the game-playing population Men and women over 18 make up 69% of the player population 25% of players are over age 50
Demographics Generation Silent Boom Generation X Millennial Trends quiz (p. 55)
Gen X The “Lone Hero” Generation Tomb Raider ’s Lara Croft and  Half-Life ’s Gordon Freeman are both depicted as lone heroes.
Millennials The “Teamwork” Generation Games that incorporate cooperation—such as  A Tale in the  Desert  and  Puzzle Pirates —might be ideal games for the  Millennial Generation.
Millennials The “Teamwork” Generation Players cooperate in teams in both  Call of Duty 3 (playing as  either Axis or Allies) and World of Warcraft.
Summary Player motivation Player suits Geographics Psychographics Demographics Generations

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Chapter 02 GAME 100

  • 1. Game Development Essentials An Introduction (2 nd Edition)
  • 2. Chapter 2 Player Elements who plays and why?
  • 3. Key Chapter Questions ■ What motivates people to play games, and how does this affect the types of games that are developed? ■ What is the difference between geographics, demographics, and psychographics? ■ How has the player market changed over time? ■ What is the difference between the United States and South Korean markets? ■ What are the different generations of players in the United States?
  • 4. Player Motivation Social interaction Physical seclusion Competition Knowledge Mastery Escapism Addiction Therapy Exercise Creative expression
  • 5. Player Suits Richard Bartle’s “Players Who Suit MUDs”
  • 6. Geographics South Korea Japan Germany Regional US
  • 9. Psychographics VALS (Values, Attitudes & Lifestyles Survey)
  • 11. Demographics Gender Age Occupation Income Education Ethnicity Religion Political Affiliation
  • 12. Demographics Entertainment Software Association (ESA) 52% of players report watching less television as a result of playing games 47% of players are going to the movies less 41% of players watch movies at home less often Adult women make up a larger percentage of players than boys ages 6–17 Females of all ages now make up almost 40% of the game-playing population Men and women over 18 make up 69% of the player population 25% of players are over age 50
  • 13. Demographics Generation Silent Boom Generation X Millennial Trends quiz (p. 55)
  • 14. Gen X The “Lone Hero” Generation Tomb Raider ’s Lara Croft and Half-Life ’s Gordon Freeman are both depicted as lone heroes.
  • 15. Millennials The “Teamwork” Generation Games that incorporate cooperation—such as A Tale in the Desert and Puzzle Pirates —might be ideal games for the Millennial Generation.
  • 16. Millennials The “Teamwork” Generation Players cooperate in teams in both Call of Duty 3 (playing as either Axis or Allies) and World of Warcraft.
  • 17. Summary Player motivation Player suits Geographics Psychographics Demographics Generations