2. Information Systems
Information System (IS): A combination of
hardware, software, infrastructure and trained
personnel organized to facilitate planning,
control, coordination, and decision making in an
organization.
Set of interrelated components
Collect, process, store, and distribute
information
Support decision making, coordination, and
control
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3. How information systems are
transforming business
Increase in wireless technology use,
Web sites
Increased business use of Web 2.0
technologies (user-generated
content, usability, and
interoperability.)
Cloud computing, mobile digital
platform allow more distributed work,
decision-making, and collaboration
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5. Cloud computing
The practice of using a network of remote
servers hosted on the Internet to store,
manage, and process data, rather than a
local server or a personal computer.
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6. Globalization opportunities
The process by which businesses or other
organizations develop international influence or start
operating on an international scale.
Globalization is a process of interaction and
integration among the people, companies, and
governments of different nations, a process driven by
international trade and investment and aided by
information technology.
Internet has drastically reduced costs of operating on global
scale
Presents both challenges and opportunities
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8. Fully Digital Firm
Significant business relationships are
digitally enabled and mediated
Core business processes are
accomplished through digital networks
Key corporate assets are managed
digitally
Digital firms offer greater flexibility in
organization and management
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9. Objective of IS Investment
• Growing interdependence between ability to use
information technology and ability to implement
corporate strategies and achieve corporate goals
• Business firms invest heavily in information systems
to achieve six strategic business objectives:
1. Operational excellence
2. New products, services, and business models
3. Customer and supplier intimacy
4. Improved decision making
5. Competitive advantage
6. Survival
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10. Importance of information
– Without accurate information:
• Managers must use forecasts, best guesses, luck
• Leads to:
– Overproduction, underproduction of goods and
services
– Misallocation of resources
– Poor response times
• Poor outcomes raise costs, lose customers
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14. Organizational dimension of
information systems
– Hierarchy of authority, responsibility
• Senior management
• Middle management
• Operational management
• Knowledge workers
• Data workers
• Production or service workers
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16. Organizational dimension of
information systems (cont.)
– Separation of business functions
• Sales and marketing
• Human resources
• Finance and accounting
• Manufacturing and production
– Unique business processes
– Unique business culture
– Organizational politics
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17. Management dimension of
information systems
– Managers set organizational strategy for
responding to business challenges
– In addition, managers must act creatively:
• Creation of new products and services
• Occasionally re-creating the organization
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18. Technology dimension of
information systems
– Computer hardware and software
– Data management technology
– Networking and telecommunications
technology
• Networks, the Internet, intranets and
extranets, World Wide Web
– IT infrastructure: provides platform that
system is built on
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19. Business perspective on
information systems
– Information system is instrument for
creating value
– Investments in information technology will
result in superior returns:
• Productivity increases
• Revenue increases
• Superior long-term strategic positioning
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20. Business perspective on
information systems (cont.)
• Business information value chain
– Raw data acquired and transformed through
stages that add value to that information
– Value of information system determined in part
by extent to which it leads to better decisions,
greater efficiency, and higher profits
• Business perspective:
– Calls attention to organizational and
managerial nature of information systems
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23. Business perspective on
information systems (cont.)
• Investing in information technology
does not guarantee good returns
• Considerable variation in the returns
firms receive from systems investments
• Factors:
– Adopting the right business model
– Investing in complementary assets
(organizational and management capital)
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24. Complementary assets
Assets required to derive value from
a primary investment
Firms supporting technology
investments with investment in
complementary assets receive
superior returns
E.g.: invest in technology and the
people to make it work properly
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25. Complementary assets (cont.)
• Complementary assets include:
– Organizational assets, e.g.
• Appropriate business model
• Efficient business processes
– Managerial assets, e.g.
• Incentives for management innovation
• Teamwork and collaborative work environments
– Social assets, e.g.
• The Internet and telecommunications infrastructure
• Technology standards
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27. Contemporary Approaches to
Information Systems
• Technical approach
– Emphasizes mathematically based models
– Computer science, management science,
operations research
• Behavioral approach
– Behavioral issues (strategic business
integration, implementation, etc.)
– Psychology, economics, sociology
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28. Management Information Systems
• Management Information Systems
– Combines computer science, management
science, operations research and practical
orientation with behavioral issues
• Four main actors
– Suppliers of hardware and software
– Business firms
– Managers and employees
– Firm’s environment (legal, social, cultural context)
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29. Contemporary Approaches to
Information Systems
Approach of this book:
Sociotechnical view
Optimal organizational performance
achieved by jointly optimizing both
social and technical systems used in
production
Helps avoid purely technological
approach
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