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Check in and its procedures
Check in and its procedures
CHAPTER TWO
CHAPTER TWO
Front office management II 1
Welcoming a guest
Welcoming a guest
 Guests often traveled a long way and may be
Guests often traveled a long way and may be
impatient and tired when they arrive a hotel.
impatient and tired when they arrive a hotel.
 Always smile and say ‘Welcome to the
Always smile and say ‘Welcome to the
hotel’.
hotel’.
 To a hotel, arrival is the occasion when guest
To a hotel, arrival is the occasion when guest
and hotel staffs meet face-to-face for the first
and hotel staffs meet face-to-face for the first
time.
time.
Front office management II 2
Good first impression
Good first impression
 When clients arrive, the impression they get
When clients arrive, the impression they get
will remain with them throughout their stay.
will remain with them throughout their stay.
 In order to give guests a lasting first
In order to give guests a lasting first
impression, GSA/FOA/GSR/the receptionist
impression, GSA/FOA/GSR/the receptionist
need to be efficient and have good social skills.
need to be efficient and have good social skills.
Front office management II 3
First impression
First impression
 They should be knowledgeable about the
They should be knowledgeable about the
accommodation product of their hotel and skilled
accommodation product of their hotel and skilled
in the check-in procedures, etc.
in the check-in procedures, etc.
 They should have pleasant manners, empathetic,
They should have pleasant manners, empathetic,
neat and tidy appearance and always be ready to
neat and tidy appearance and always be ready to
help.
help.
 This helps to establish the hotel’s image and
This helps to establish the hotel’s image and
reputation, as well as to return the guests in the
reputation, as well as to return the guests in the
future.
future. Front office management II 4
Guests’ categories during
Guests’ categories during
Check in
Check in
 In general, newly arrived guests at a hotel are
In general, newly arrived guests at a hotel are
classified in to three main categories, i.e.
classified in to three main categories, i.e.
 A-With guaranteed reservation
A-With guaranteed reservation
 B-With non-guaranteed reservation and
B-With non-guaranteed reservation and
 C-Walk-ins
C-Walk-ins
 Each category of guest will be handled differently at check-
Each category of guest will be handled differently at check-
in, according to the differences in reservation status.
in, according to the differences in reservation status.
Front office management II 5
2.2. Basic check-in activities
2.2. Basic check-in activities
1. Preparing before guest arrivals
1. Preparing before guest arrivals
2. Receive the guests at the reception
2. Receive the guests at the reception
3. Check Reservation Status
3. Check Reservation Status
4. Room assignment/allocation & Registration
4. Room assignment/allocation & Registration
5. Check the method of payment
5. Check the method of payment
6. Provide Information Service
6. Provide Information Service
7. Issuing the room key and escort the guest
7. Issuing the room key and escort the guest
Front office management II 6
Front office management II 7
1. Preparation before guest
1. Preparation before guest
arrivals
arrivals
 Room status and availability
Room status and availability
 Expected arrivals list
Expected arrivals list
 Guest history record
Guest history record
 Expected arrivals with special requests
Expected arrivals with special requests
 List of important guests :VIPs, CIPs, SPATs
List of important guests :VIPs, CIPs, SPATs
Front office management II 8
2. Receive the guests at the
2. Receive the guests at the
reception
reception
 Welcome the guest promptly with a cheerful
Welcome the guest promptly with a cheerful
and pleasant smile.
and pleasant smile.
 Warm and sincere greeting
Warm and sincere greeting
 Address with the appropriate surname, if
Address with the appropriate surname, if
known
known
 Inquire, if he/she has a reservation/walk in
Inquire, if he/she has a reservation/walk in
Front office management II 9
3. Check Reservation Status
3. Check Reservation Status
A. For guests with reservation:
A. For guests with reservation:
 Verifying Guest’s Identity
Verifying Guest’s Identity
 Check the system for the reservation If guest
Check the system for the reservation If guest
made a reservation
made a reservation
 Ask for the remaining information
Ask for the remaining information
 Check on your PMS
Check on your PMS
 Cross check the detail
Cross check the detail
Front office management II 10
Group Check in
Group Check in
 During group check in:
During group check in:
 FoA should organize every activities before
FoA should organize every activities before
groups’ arrival
groups’ arrival
 Registration cards should be printed before
Registration cards should be printed before
their arrival
their arrival
 Rooms also assigned before their arrival
Rooms also assigned before their arrival
 Key card are activated before their arrival
Key card are activated before their arrival
Front office management II 11
B. For guests without
B. For guests without
reservation/walk ins:
reservation/walk ins:
 Check the room availability
Check the room availability
 Ask the guest the type room he/she wants
Ask the guest the type room he/she wants
 If available, continue the process of check in.
If available, continue the process of check in.
 If the room is not available, apologize &
If the room is not available, apologize &
suggest other option
suggest other option.
Front office management II 12
4. Room assignment and
4. Room assignment and
registration
registration
 A) Room assignment and registration for
A) Room assignment and registration for
expected arrivals:
expected arrivals:
 The room rate for expected arrivals (i.e.
The room rate for expected arrivals (i.e.
guests with reservations)is agreed by the guest
guests with reservations)is agreed by the guest
when the reservation is made.
when the reservation is made.
 B) Room assignment & registration for Walk-
B) Room assignment & registration for Walk-
in guests: after availability confirmation &
in guests: after availability confirmation &
guests’ choice.
guests’ choice.
Front office management II 13
Registration
Registration
 The registration card may be printed from PMS
The registration card may be printed from PMS
or prepared manually.
or prepared manually.
 The receptionist will ask the guest to complete
The receptionist will ask the guest to complete
and sign a registration form and will check these
and sign a registration form and will check these
details, check for discrepancies
details, check for discrepancies
 Copy of ID card/passport/driving license is
Copy of ID card/passport/driving license is
attached with registration form.
attached with registration form.
Front office management II 14
Pre-arrival registration
Pre-arrival registration
 May be done during busiest times.
May be done during busiest times.
 Pre-print all the guest’s details on a registration
Pre-print all the guest’s details on a registration
card prior to their arrival.
card prior to their arrival.
 Guests then has to do is check that the details are
Guests then has to do is check that the details are
correct, sign the card and receive their key.
correct, sign the card and receive their key.
 It commonly done for checking-in large
It commonly done for checking-in large
numbers of guests simultaneously, e.g. groups,
numbers of guests simultaneously, e.g. groups,
tours or conference delegates.
tours or conference delegates.
Front office management II 15
Registration Card Typical
Registration Card Typical
Format
Format
Front office management II 16
5. Checking the method of
5. Checking the method of
payment
payment
 It is important to confirm the method of
It is important to confirm the method of
payment at the time of the guest’s arrival,
payment at the time of the guest’s arrival,
especially so for any walk-in guests.
especially so for any walk-in guests.
 This precaution helps to prevent
This precaution helps to prevent
embarrassment to the guest at check-out, as
embarrassment to the guest at check-out, as
well as preventing walk-outs.
well as preventing walk-outs.
Front office management II 17
Method of payments
Method of payments
 The most common methods of payments
The most common methods of payments
accepted by hotels are:
accepted by hotels are:
 Cash
Cash
 Personal checks
Personal checks
 Credit cards/Visa cards
Credit cards/Visa cards
 Direct billing
Direct billing
Front office management II 18
6. Provide Information
6. Provide Information
Service
Service
 The receptionist is responsible for informing
The receptionist is responsible for informing
guest about the facilities and complimentary
guest about the facilities and complimentary
services offered by the hotel, rules/policies
services offered by the hotel, rules/policies
of the hotel, extension numbers, etc.
of the hotel, extension numbers, etc.
 This helps the guest to familiarize about the
This helps the guest to familiarize about the
hotel facilities and also to increase the sale.
hotel facilities and also to increase the sale.
Front office management II 19
7. Issuing room keys and
7. Issuing room keys and
escorting the guest
escorting the guest
 After registering and room assignment, a
After registering and room assignment, a
guest is issued a key to the room.
guest is issued a key to the room.
 The bell boy may help the customers and
The bell boy may help the customers and
show/escort to their rooms.
show/escort to their rooms.
 Wish a good time for guests
Wish a good time for guests
Front office management II 20
Handling Special Requests
Handling Special Requests
 If the guest has special requirements such as
If the guest has special requirements such as
a cradle for a baby(baby coat), extra bed,
a cradle for a baby(baby coat), extra bed,
room decoration, extra blanket, wake up call,
room decoration, extra blanket, wake up call,
late checkout and alike, the front office staff
late checkout and alike, the front office staff
is obliged to fulfill the request on time
is obliged to fulfill the request on time
according to hotel’s policy.
according to hotel’s policy.
Front office management II 21
Handling Early
Handling Early
arrivals/check-ins
arrivals/check-ins
 If a guest is checking-in earlier than expected,
If a guest is checking-in earlier than expected,
there may be no rooms ready for occupation.
there may be no rooms ready for occupation.
 Understand that this situation is frustrating for
Understand that this situation is frustrating for
guests, and make every effort to make them feel
guests, and make every effort to make them feel
welcomed.
welcomed.
 Contact HK department to put a 'rush'/priority
Contact HK department to put a 'rush'/priority
on preparation of the allocated room
on preparation of the allocated room
 Register the guests
Register the guests
Front office management II 22
Handling Early
Handling Early
arrivals/check-ins…
arrivals/check-ins…
 Inform them, that their room is not yet available with
Inform them, that their room is not yet available with
an apology & Put their luggage into storage.
an apology & Put their luggage into storage.
 Inform that it will be taken to their room as soon as it
Inform that it will be taken to their room as soon as it
is available.
is available.
 Direct guests to places where they can wait
Direct guests to places where they can wait
comfortably and/or access refreshments and
comfortably and/or access refreshments and
entertainments:
entertainments:
 Give them a time to return to reception to collect their
Give them a time to return to reception to collect their
room key, or arrange for them to be informed.
room key, or arrange for them to be informed.
Front office management II 23
What are show rooms?
What are show rooms?
 Most of the time, newly arrived guests want
Most of the time, newly arrived guests want
to see the hotels’ room design and facilities
to see the hotels’ room design and facilities
before decide to register.
before decide to register.
 FoAs arrange different room types in order
FoAs arrange different room types in order
to show such kind of guests.
to show such kind of guests.
 Those rooms prepared by FoAs to show the
Those rooms prepared by FoAs to show the
guests are called show rooms.
guests are called show rooms.
Front office management II 24
Maintaining resident guest
Maintaining resident guest
records
records
 Records during reservation some times cannot
Records during reservation some times cannot
accurately show guest movements.
accurately show guest movements.
 Discrepancies may exist between the
Discrepancies may exist between the
reservation reports and the actual guest
reservation reports and the actual guest
movements because of the possibility of:
movements because of the possibility of:
guests’ preference, No-shows or late
guests’ preference, No-shows or late
cancellation of bookings.
cancellation of bookings.
 In this case, FoA should maintain records.
In this case, FoA should maintain records.
Front office management II 25
Amendments to resident
Amendments to resident
guest records
guest records
 Amendment may also need to be amended
Amendment may also need to be amended
during their stay because of any change in:
during their stay because of any change in:
 Room type or number and Meal plan
Room type or number and Meal plan
 Departure date
Departure date
 Room rate
Room rate
 Number of guests (e.g. when a businessman
Number of guests (e.g. when a businessman
may be joined by his wife)
may be joined by his wife)
Front office management II 26
Amendments to resident
Amendments to resident
guest records
guest records
 When the records have been amended, other
When the records have been amended, other
sections and departments have to be notified
sections and departments have to be notified
immediately.
immediately.
 Provide up-to-date information
Provide up-to-date information
Front office management II 27
Selling the hotel services
Selling the hotel services
 It is likely many of the guests are not aware of
It is likely many of the guests are not aware of
the various services and facilities available
the various services and facilities available
when they arrive at the hotel.
when they arrive at the hotel.
 Thus, another important duty of the reception
Thus, another important duty of the reception
staff is to explain to guests the various types of
staff is to explain to guests the various types of
accommodation and the other hotel facilities,
accommodation and the other hotel facilities,
and to encourage them to purchase them during
and to encourage them to purchase them during
their stay.
their stay.
Front office management II 28
Selling the hotel services …
Selling the hotel services …
 This up-selling significantly increases the
This up-selling significantly increases the
revenue to the hotel.
revenue to the hotel.
 So, reception staff promote sales by:
So, reception staff promote sales by:
 Encouraging guests to use the full range of
Encouraging guests to use the full range of
the hotel services (e.g. spa, business centers,
the hotel services (e.g. spa, business centers,
coffee shops, bars, and so on).
coffee shops, bars, and so on).
 Suggesting an upgrade in accommodation.
Suggesting an upgrade in accommodation.
Front office management II 29
Salesmanship of reception
Salesmanship of reception
staff
staff
 Product knowledge: thorough knowledge of
Product knowledge: thorough knowledge of
your hotel and its products, including room
your hotel and its products, including room
types, rates, and all of the facilities or
types, rates, and all of the facilities or
services available and suggesting.
services available and suggesting.
 Willingness to sell: be willing to give guests
Willingness to sell: be willing to give guests
your full attention and to offer assistance and
your full attention and to offer assistance and
knowledgeable advice whenever it is needed.
knowledgeable advice whenever it is needed.
Front office management II 30
Salesmanship of reception
Salesmanship of reception
staff…
staff…
 Communication skills: be able to listen, observe,
Communication skills: be able to listen, observe,
communicate and establish the needs of a guest.
communicate and establish the needs of a guest.
 You must be able to ask appropriate questions
You must be able to ask appropriate questions
and discuss with guests the type of services that
and discuss with guests the type of services that
best suit their needs.
best suit their needs.
 Selling techniques: guests are persuaded to
Selling techniques: guests are persuaded to
purchase the hotel products without feeling that
purchase the hotel products without feeling that
they are being pressurizing.
they are being pressurizing.
Front office management II 31
Some useful techniques in
Some useful techniques in
selling hotel facilities
selling hotel facilities
 Reception staff may promote sales of hotel
Reception staff may promote sales of hotel
services by employing certain useful selling
services by employing certain useful selling
techniques(Suggestive selling)
techniques(Suggestive selling)
 Offering alternative: involves 2 strategies:
Offering alternative: involves 2 strategies:
 The top-down technique(guests whose prime
The top-down technique(guests whose prime
concern is comfort rather than cost)
concern is comfort rather than cost)
 The bottom –up technique (cost sensitive guests)
The bottom –up technique (cost sensitive guests)
Avoid applying too much pressure on guests.
Avoid applying too much pressure on guests.
Front office management II 32
Customer Care principles of FO
 Empathy
Empathy
 Enthusiastic
Enthusiastic
 Ownership
Ownership
 Responsibility
Responsibility
 Adaptability
Adaptability
 Balance
Balance
 Team Work
Team Work
Front office management II 33
Front office management II 34

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Chapter 2.Precedure for check in and out

  • 1. Check in and its procedures Check in and its procedures CHAPTER TWO CHAPTER TWO Front office management II 1
  • 2. Welcoming a guest Welcoming a guest  Guests often traveled a long way and may be Guests often traveled a long way and may be impatient and tired when they arrive a hotel. impatient and tired when they arrive a hotel.  Always smile and say ‘Welcome to the Always smile and say ‘Welcome to the hotel’. hotel’.  To a hotel, arrival is the occasion when guest To a hotel, arrival is the occasion when guest and hotel staffs meet face-to-face for the first and hotel staffs meet face-to-face for the first time. time. Front office management II 2
  • 3. Good first impression Good first impression  When clients arrive, the impression they get When clients arrive, the impression they get will remain with them throughout their stay. will remain with them throughout their stay.  In order to give guests a lasting first In order to give guests a lasting first impression, GSA/FOA/GSR/the receptionist impression, GSA/FOA/GSR/the receptionist need to be efficient and have good social skills. need to be efficient and have good social skills. Front office management II 3
  • 4. First impression First impression  They should be knowledgeable about the They should be knowledgeable about the accommodation product of their hotel and skilled accommodation product of their hotel and skilled in the check-in procedures, etc. in the check-in procedures, etc.  They should have pleasant manners, empathetic, They should have pleasant manners, empathetic, neat and tidy appearance and always be ready to neat and tidy appearance and always be ready to help. help.  This helps to establish the hotel’s image and This helps to establish the hotel’s image and reputation, as well as to return the guests in the reputation, as well as to return the guests in the future. future. Front office management II 4
  • 5. Guests’ categories during Guests’ categories during Check in Check in  In general, newly arrived guests at a hotel are In general, newly arrived guests at a hotel are classified in to three main categories, i.e. classified in to three main categories, i.e.  A-With guaranteed reservation A-With guaranteed reservation  B-With non-guaranteed reservation and B-With non-guaranteed reservation and  C-Walk-ins C-Walk-ins  Each category of guest will be handled differently at check- Each category of guest will be handled differently at check- in, according to the differences in reservation status. in, according to the differences in reservation status. Front office management II 5
  • 6. 2.2. Basic check-in activities 2.2. Basic check-in activities 1. Preparing before guest arrivals 1. Preparing before guest arrivals 2. Receive the guests at the reception 2. Receive the guests at the reception 3. Check Reservation Status 3. Check Reservation Status 4. Room assignment/allocation & Registration 4. Room assignment/allocation & Registration 5. Check the method of payment 5. Check the method of payment 6. Provide Information Service 6. Provide Information Service 7. Issuing the room key and escort the guest 7. Issuing the room key and escort the guest Front office management II 6
  • 8. 1. Preparation before guest 1. Preparation before guest arrivals arrivals  Room status and availability Room status and availability  Expected arrivals list Expected arrivals list  Guest history record Guest history record  Expected arrivals with special requests Expected arrivals with special requests  List of important guests :VIPs, CIPs, SPATs List of important guests :VIPs, CIPs, SPATs Front office management II 8
  • 9. 2. Receive the guests at the 2. Receive the guests at the reception reception  Welcome the guest promptly with a cheerful Welcome the guest promptly with a cheerful and pleasant smile. and pleasant smile.  Warm and sincere greeting Warm and sincere greeting  Address with the appropriate surname, if Address with the appropriate surname, if known known  Inquire, if he/she has a reservation/walk in Inquire, if he/she has a reservation/walk in Front office management II 9
  • 10. 3. Check Reservation Status 3. Check Reservation Status A. For guests with reservation: A. For guests with reservation:  Verifying Guest’s Identity Verifying Guest’s Identity  Check the system for the reservation If guest Check the system for the reservation If guest made a reservation made a reservation  Ask for the remaining information Ask for the remaining information  Check on your PMS Check on your PMS  Cross check the detail Cross check the detail Front office management II 10
  • 11. Group Check in Group Check in  During group check in: During group check in:  FoA should organize every activities before FoA should organize every activities before groups’ arrival groups’ arrival  Registration cards should be printed before Registration cards should be printed before their arrival their arrival  Rooms also assigned before their arrival Rooms also assigned before their arrival  Key card are activated before their arrival Key card are activated before their arrival Front office management II 11
  • 12. B. For guests without B. For guests without reservation/walk ins: reservation/walk ins:  Check the room availability Check the room availability  Ask the guest the type room he/she wants Ask the guest the type room he/she wants  If available, continue the process of check in. If available, continue the process of check in.  If the room is not available, apologize & If the room is not available, apologize & suggest other option suggest other option. Front office management II 12
  • 13. 4. Room assignment and 4. Room assignment and registration registration  A) Room assignment and registration for A) Room assignment and registration for expected arrivals: expected arrivals:  The room rate for expected arrivals (i.e. The room rate for expected arrivals (i.e. guests with reservations)is agreed by the guest guests with reservations)is agreed by the guest when the reservation is made. when the reservation is made.  B) Room assignment & registration for Walk- B) Room assignment & registration for Walk- in guests: after availability confirmation & in guests: after availability confirmation & guests’ choice. guests’ choice. Front office management II 13
  • 14. Registration Registration  The registration card may be printed from PMS The registration card may be printed from PMS or prepared manually. or prepared manually.  The receptionist will ask the guest to complete The receptionist will ask the guest to complete and sign a registration form and will check these and sign a registration form and will check these details, check for discrepancies details, check for discrepancies  Copy of ID card/passport/driving license is Copy of ID card/passport/driving license is attached with registration form. attached with registration form. Front office management II 14
  • 15. Pre-arrival registration Pre-arrival registration  May be done during busiest times. May be done during busiest times.  Pre-print all the guest’s details on a registration Pre-print all the guest’s details on a registration card prior to their arrival. card prior to their arrival.  Guests then has to do is check that the details are Guests then has to do is check that the details are correct, sign the card and receive their key. correct, sign the card and receive their key.  It commonly done for checking-in large It commonly done for checking-in large numbers of guests simultaneously, e.g. groups, numbers of guests simultaneously, e.g. groups, tours or conference delegates. tours or conference delegates. Front office management II 15
  • 16. Registration Card Typical Registration Card Typical Format Format Front office management II 16
  • 17. 5. Checking the method of 5. Checking the method of payment payment  It is important to confirm the method of It is important to confirm the method of payment at the time of the guest’s arrival, payment at the time of the guest’s arrival, especially so for any walk-in guests. especially so for any walk-in guests.  This precaution helps to prevent This precaution helps to prevent embarrassment to the guest at check-out, as embarrassment to the guest at check-out, as well as preventing walk-outs. well as preventing walk-outs. Front office management II 17
  • 18. Method of payments Method of payments  The most common methods of payments The most common methods of payments accepted by hotels are: accepted by hotels are:  Cash Cash  Personal checks Personal checks  Credit cards/Visa cards Credit cards/Visa cards  Direct billing Direct billing Front office management II 18
  • 19. 6. Provide Information 6. Provide Information Service Service  The receptionist is responsible for informing The receptionist is responsible for informing guest about the facilities and complimentary guest about the facilities and complimentary services offered by the hotel, rules/policies services offered by the hotel, rules/policies of the hotel, extension numbers, etc. of the hotel, extension numbers, etc.  This helps the guest to familiarize about the This helps the guest to familiarize about the hotel facilities and also to increase the sale. hotel facilities and also to increase the sale. Front office management II 19
  • 20. 7. Issuing room keys and 7. Issuing room keys and escorting the guest escorting the guest  After registering and room assignment, a After registering and room assignment, a guest is issued a key to the room. guest is issued a key to the room.  The bell boy may help the customers and The bell boy may help the customers and show/escort to their rooms. show/escort to their rooms.  Wish a good time for guests Wish a good time for guests Front office management II 20
  • 21. Handling Special Requests Handling Special Requests  If the guest has special requirements such as If the guest has special requirements such as a cradle for a baby(baby coat), extra bed, a cradle for a baby(baby coat), extra bed, room decoration, extra blanket, wake up call, room decoration, extra blanket, wake up call, late checkout and alike, the front office staff late checkout and alike, the front office staff is obliged to fulfill the request on time is obliged to fulfill the request on time according to hotel’s policy. according to hotel’s policy. Front office management II 21
  • 22. Handling Early Handling Early arrivals/check-ins arrivals/check-ins  If a guest is checking-in earlier than expected, If a guest is checking-in earlier than expected, there may be no rooms ready for occupation. there may be no rooms ready for occupation.  Understand that this situation is frustrating for Understand that this situation is frustrating for guests, and make every effort to make them feel guests, and make every effort to make them feel welcomed. welcomed.  Contact HK department to put a 'rush'/priority Contact HK department to put a 'rush'/priority on preparation of the allocated room on preparation of the allocated room  Register the guests Register the guests Front office management II 22
  • 23. Handling Early Handling Early arrivals/check-ins… arrivals/check-ins…  Inform them, that their room is not yet available with Inform them, that their room is not yet available with an apology & Put their luggage into storage. an apology & Put their luggage into storage.  Inform that it will be taken to their room as soon as it Inform that it will be taken to their room as soon as it is available. is available.  Direct guests to places where they can wait Direct guests to places where they can wait comfortably and/or access refreshments and comfortably and/or access refreshments and entertainments: entertainments:  Give them a time to return to reception to collect their Give them a time to return to reception to collect their room key, or arrange for them to be informed. room key, or arrange for them to be informed. Front office management II 23
  • 24. What are show rooms? What are show rooms?  Most of the time, newly arrived guests want Most of the time, newly arrived guests want to see the hotels’ room design and facilities to see the hotels’ room design and facilities before decide to register. before decide to register.  FoAs arrange different room types in order FoAs arrange different room types in order to show such kind of guests. to show such kind of guests.  Those rooms prepared by FoAs to show the Those rooms prepared by FoAs to show the guests are called show rooms. guests are called show rooms. Front office management II 24
  • 25. Maintaining resident guest Maintaining resident guest records records  Records during reservation some times cannot Records during reservation some times cannot accurately show guest movements. accurately show guest movements.  Discrepancies may exist between the Discrepancies may exist between the reservation reports and the actual guest reservation reports and the actual guest movements because of the possibility of: movements because of the possibility of: guests’ preference, No-shows or late guests’ preference, No-shows or late cancellation of bookings. cancellation of bookings.  In this case, FoA should maintain records. In this case, FoA should maintain records. Front office management II 25
  • 26. Amendments to resident Amendments to resident guest records guest records  Amendment may also need to be amended Amendment may also need to be amended during their stay because of any change in: during their stay because of any change in:  Room type or number and Meal plan Room type or number and Meal plan  Departure date Departure date  Room rate Room rate  Number of guests (e.g. when a businessman Number of guests (e.g. when a businessman may be joined by his wife) may be joined by his wife) Front office management II 26
  • 27. Amendments to resident Amendments to resident guest records guest records  When the records have been amended, other When the records have been amended, other sections and departments have to be notified sections and departments have to be notified immediately. immediately.  Provide up-to-date information Provide up-to-date information Front office management II 27
  • 28. Selling the hotel services Selling the hotel services  It is likely many of the guests are not aware of It is likely many of the guests are not aware of the various services and facilities available the various services and facilities available when they arrive at the hotel. when they arrive at the hotel.  Thus, another important duty of the reception Thus, another important duty of the reception staff is to explain to guests the various types of staff is to explain to guests the various types of accommodation and the other hotel facilities, accommodation and the other hotel facilities, and to encourage them to purchase them during and to encourage them to purchase them during their stay. their stay. Front office management II 28
  • 29. Selling the hotel services … Selling the hotel services …  This up-selling significantly increases the This up-selling significantly increases the revenue to the hotel. revenue to the hotel.  So, reception staff promote sales by: So, reception staff promote sales by:  Encouraging guests to use the full range of Encouraging guests to use the full range of the hotel services (e.g. spa, business centers, the hotel services (e.g. spa, business centers, coffee shops, bars, and so on). coffee shops, bars, and so on).  Suggesting an upgrade in accommodation. Suggesting an upgrade in accommodation. Front office management II 29
  • 30. Salesmanship of reception Salesmanship of reception staff staff  Product knowledge: thorough knowledge of Product knowledge: thorough knowledge of your hotel and its products, including room your hotel and its products, including room types, rates, and all of the facilities or types, rates, and all of the facilities or services available and suggesting. services available and suggesting.  Willingness to sell: be willing to give guests Willingness to sell: be willing to give guests your full attention and to offer assistance and your full attention and to offer assistance and knowledgeable advice whenever it is needed. knowledgeable advice whenever it is needed. Front office management II 30
  • 31. Salesmanship of reception Salesmanship of reception staff… staff…  Communication skills: be able to listen, observe, Communication skills: be able to listen, observe, communicate and establish the needs of a guest. communicate and establish the needs of a guest.  You must be able to ask appropriate questions You must be able to ask appropriate questions and discuss with guests the type of services that and discuss with guests the type of services that best suit their needs. best suit their needs.  Selling techniques: guests are persuaded to Selling techniques: guests are persuaded to purchase the hotel products without feeling that purchase the hotel products without feeling that they are being pressurizing. they are being pressurizing. Front office management II 31
  • 32. Some useful techniques in Some useful techniques in selling hotel facilities selling hotel facilities  Reception staff may promote sales of hotel Reception staff may promote sales of hotel services by employing certain useful selling services by employing certain useful selling techniques(Suggestive selling) techniques(Suggestive selling)  Offering alternative: involves 2 strategies: Offering alternative: involves 2 strategies:  The top-down technique(guests whose prime The top-down technique(guests whose prime concern is comfort rather than cost) concern is comfort rather than cost)  The bottom –up technique (cost sensitive guests) The bottom –up technique (cost sensitive guests) Avoid applying too much pressure on guests. Avoid applying too much pressure on guests. Front office management II 32
  • 33. Customer Care principles of FO  Empathy Empathy  Enthusiastic Enthusiastic  Ownership Ownership  Responsibility Responsibility  Adaptability Adaptability  Balance Balance  Team Work Team Work Front office management II 33