This document provides an overview of quality management tools and techniques. It discusses common tools like check sheets, histograms, Pareto diagrams, cause-and-effect diagrams, flow charts, scatter diagrams, and control charts. It then uses these tools to solve a case study where an online retail company's revenue and customer satisfaction have declined. Potential root causes are identified through surveys and Pareto analysis. Solutions are generated, evaluated, implemented, and verified to address issues like late deliveries and poor user experience.