Chapter 5 - Connecting People

5
Connecting People

Web 2.0:
Concepts and
Applications

Overview
 Social media applications inform, educate, and
entertain people through online media
 A social networking application allows users to create
profiles for sharing information about themselves and
designate as friends or contacts users with whom
they share a common interest
– Facebook
– LinkedIn
– MySpace
– Twitter

Chapter 5: Connecting People 2

Overview


Common Features of Social
Networking Applications
 Status messages display a current location, activity,
or thought
 Friends and contacts are those with whom you share
a common interest
– Second-level contacts
– Extended contacts
 Your profile contains personal information
– Name, E-mail address, Gender, Age, Location, Photograph


 Social networking sites can access your e-mail
address book and find people who you already
know
 Facebook and LinkedIn can suggest people
whom you might know because you share
common friends or profile information
 You can search for certain groups of people


Connecting with Friends on
Facebook
 In December 2009, Facebook reported that
more than 30 million people had signed up
– The number of Facebook users has more than
doubled in 2009
 Your profile on Facebook contains a variety of
pages and tabs where you can share
information with your friends


Facebook


Facebook
 Facebook’s Wall tab
displays a blog-style
page on which you can
update your status
message
 Other tabs include
Photos, Boxes, and
Notes
 Your News Feed is a log
of several actions you
might take

Facebook
 Facebook has
thousands of
applications that are
available to users
 Facebook partnered
with third-party
developers to develop
applications


Facebook
 The Application Directory page displays featured
applications, applications organized by category,
recommended applications, and information about
applications


Facebook


Facebook
 Social networks have a
privacy policy that describes
how they will use your
personal information
 Facebook allows you to
specify privacy settings for
your personal information
 Applications can gather
information from your profile
 Profiles can be indexed so
that they are searchable


Facebook
 An effective way to organize your friends and
control what they can access is to create a
Friend List
– Group friends based on relationship
– You can assign specific privacy policies to each list


Facebook


Business and Professional
Networking with LinkedIn
 LinedIn connects people with professional colleagues
 More than 33 million members in 2009
 LinkedIn profiles display:
– Current and previous work experience
– Education
– Web site or blog
– Recommendations
– Interests
– Honors and awards


 Professional networks on LinkedIn can be
helpful when you are seeking employment
 You can search for a job using the Jobs link
on the top navigation bar and entering your
search terms
 Search results display your contacts that know
the person who posted the job


 LinkedIn’s people search capability also helps
you to identify people who share the same
professional interests
 You can contact people of interest with InMail,
LinkedIn’s e-mail service
 Most companies use LinkedIn as a recruiting
tool for finding prospective employees
– Companies can review an applicant’s credentials
and reviews prior to a job interview


 Most social networks are free, but some
charge a fee for additional services


Connecting People with Special
Interests
 Special-purpose social networks connect
targeted groups of people with similar interests
or situations
– People who enjoy similar activities
– People who support the same charitable causes or
organizations
– People who share the same common goals
 Bloggers and Web site owners can build an
online community around their Web sites
– Go2Web20

Interests


Interests
 Using Meetup, people
can find nearby activity
partners who share
common interests
 Displays listings of
happenings around the
world
 Users first create a
profile, and then
browse, join, or create
groups

Interests
 On the PatientsLikeMe
Web site, patients with
life-changing conditions
reach out to other in
similar situations
– Seek support


Interests
 SlideShare is an online
community and
repository for people to
share PowerPoint
presentations and other
documents
– Great source of
information for topics of
interest


Interests
 Social activists and nonprofit organizations
have found the value in social networking for
increasing awareness
 Facebook’s Causes application provides
members who support a cause with tools to
share information


Interests


Interests
 Social networking sites for charities
– Network for Good


Interests
 Ning is a Web-based application allowing
members to create custom social networks for
online communities for niche markets
– Provides technology infrastructure
– Offers blogs, wikis, event calendars, and RSS
feeds
– More than 6 million frequent visitors
– More than 240,000 active social networks


Interests


Social Networks Created by the
Ning Platform


Interests
 The Long Tail can be applied to the social
networking world
– Most popular communities interest the most
people


Twitter
 Twitter allows people to keep in touch with each other
by exchanging short messages of 140 characters or
less
 Online application for creating a social network
 Tweeting is the process of sending a message on
Twitter
 Retweets are forwards of a message that you sent
 Shortened URLs point users to a Web site containing
more than 140 characters


Twitter


Twitter
 TweetDeck is a Twitter
client application that
organizes tweets into
columns based on who
sent them, the type of
tweet, or the results of a
keyword or hashtag


Twitter
 WeFollow is one of
several directories of
Twitter users
 Add yourself to
WeFollow if you want to
be found on Twitter
more easily
 Twitter network can be a
beneficial source of
information


Twitter Applications


Twitter

 URL shorteners are Web applications that
encode a long URL in order to create a
shorter, equivalent URL
– Shortening service
– Often with 18 to 25 characters
– Requires a visit to an intermediate Web server
• Service may track statistics
– Beneficial when you do not want to include a long
URL


Twitter


Twitter

 Many Twitter clients and phone applications
include image-posting capabilities


Business Uses of Social
Networking
 The Conversation Prism shows the vast
choices available in social media and their
applications to business


Networking


Networking
 Fan pages on Facebook are marketing tools
with which companies can:
– Share information
– Promote products
– Offer special deals or coupons to customers


Networking


Networking
 Companies can create social networking sites to
build relationships with employees and customers
– IBM employees use the Blue Pages network
– My Starbucks Idea
 Customer Relationship Management (CRM)
describes a set of tools that companies employ to
manage customers
– Social CRM is an extension allowing organizations to
monitor conversations on various social networks


Networking


Summary
 Social networks provide tools for connecting people both
personally and professionally
– Facebook
– LinkedIn
 Ning enables people with specific interests to share
information
 Businesses can use social networks within their organizations
 Social CRM software assists in finding, tracking, and
responding to issues that arise from social networking sites
such as Facebook or Twitter


5
Connecting People
Chapter 5
Complete

Web 2.0:
Concepts and
Applications

Chapter 5 - Connecting People

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Chapter 5 - Connecting People