Chatbots, Conversational Interfaces, and the Rise of Messaging platforms
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The document discusses the evolution and advantages of conversational interfaces, emphasizing the importance of user experience, personalization, and convenience compared to traditional apps. It highlights significant growth in messaging app usage over social networks, innovative strategies for bot development, and the role of AI in enhancing user interactions. The text concludes with a call for collaboration to build effective digital solutions.
Chatbots, Conversational Interfaces, and the Rise of Messaging platforms
- 2. Partner at Digital Intent and Founder Equity. Kellogg Professor. Very pale. Hi.
- 3. Product strategy, user experience design, web/mobile/bot development andβ¨ digital marketing under one roof. Over 60 team members, with ofο¬ces in Chicago, Dallas and Columbus. #620 on the 2015 Inc. 5000, with over 735% revenue growth in 3 years. An innovation team in a box.
- 4. What
- 8. Us learning how to interact with computers.
- 9. Computers learning how to interact with us.
- 14. vs.
- 15. Why
- 17. Messaging apps have surpassed social networks. 3 billion users 2.5 billion users Monthly actives for big 4 social networking apps vs. big 4 messaging apps. Source. 2012 2016
- 18. 1) Feels more personal than apps.
- 19. βLanguage is the most powerful, useful, effective communication technology ever, period.β Source
- 20. Source
- 21. Source
- 22. 1) Feels more personal than apps. 2) More appropriate for many interactions.
- 23. βI like the idea of not having to download an entire app.β
- 24. 0 Apps 1 App 2 Apps 3 Apps 4 Apps 5-7 Apps 8+ Apps Most people download 0 new apps per month.
- 25. βI actually prefer giving my information to a bot than a person because thereβs no judgment.β
- 26. βSometimes I donβt want to browse - I just want you to tell me what to get.β
- 27. βMy kids text all day, but they donβt use email at all.β
- 28. 1) Feels more personal than apps. 2) More appropriate for many interactions. 3) Available wherever a user wants.
- 29. βConversational commerce is about delivering convenience, personalization, and decision support while people are on the go, with only partial attention to spare.β Source
- 31. βAlexa, ask Uber to β¨ request a rideβ
- 32. I need to return an item. Iβm looking for a black cocktail dress.
- 33. 1) Feels more personal than apps. 2) More appropriate for many interactions. 3) Available wherever a user wants. 4) Can make non-experts experts.
- 35. Messaging apps become the new home screen
- 36. How
- 37. Building a bot is easy. β¨ Building an intelligent one is hard.
- 39. Use a retrieval-based model (for now).
- 42. βThe challenge in plugging an AI into a 'conversational' chat bot interface is that you don't have HAL 9000 but are in some sense pretending to the user that you do.β Source
- 44. Spend a lot of time⨠error handling.
- 45. βWhen it comes to interactions with bot, alignment should be the highest-order user experience objective.β Source
- 46. βWith chat, the UI is the log ο¬le. Debugging becomes very easy. And every user interaction is product feedback.β Source
- 47. Acquisition Users visit the site. Activation Users have a good ο¬rst experience. Retention Users come back. Referral Users tell their friends. Revenue
- 49. We donβt know how new apps will be discovered.
- 55. Avoid replicating phone trees.
- 56. Curation appears to be more effective (for now).
- 61. Context is huge.
- 62. Develop a relationship with the customer over time.
- 63. Use notiο¬cations intelligently and prudently.
- 66. Group shopping?
- 67. When
- 72. 1) PR opportunity. 2) Capitalize on unsaturated channel. 3) Barriers to entry are lower. 4) Figure out what works faster. 5) More data = smarter bots.
- 74. Build version one now. Learn what works. Repeat.
- 75. Letβs build something great together. Thanks for talking today. To learn more about how DI can help with your digital innovation needs, contact Sean at 312-213-0498 or sean@digintent.com