Chatbots - What, Why and How? - Beerud Sheth
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The document discusses chatbots, highlighting their advantages such as no downloads, ease of development, and their role in messaging platforms. It emphasizes the potential of chatbots to leverage natural language processing and artificial intelligence for personalized user interactions. The document also outlines the emerging trends in bot development and their significance for brands and businesses.
Chatbots - What, Why and How? - Beerud Sheth
- 1. Chatbots – What, Why and How? AIWTB Sep 2016
- 3. Agenda • What is a chat bot? • Why is everyone talking about bots? • How do you build a chat bot? • Demo
- 4. Once-in-a-decade paradigm shift 4 80s 90s 00s 10s
- 5. Everyone uses messaging! Big 4 social networks • Twitter • Facebook • LinkedIn • Instagram Big 4 messaging apps • WeChat • Viber • WhatsApp • FB Messenger 5
- 6. What’s unique about bots? • No download! (server side software) • Easier to build, upgrade and maintain • In messaging app • Popular platform • Conversational interface • Natural interactions • Private conversation threads • Maintains context
- 7. Apps vs Bots • App fatigue - Users don’t like downloads • User acquisition costs are high • Only short-tail apps popular • Context is retained • High cost of • development • upgrade • marketing 7
- 8. Enormous potential for NLP + AI 8 • Extract meaning out of the user statements (Entity and Intent) • Search and pull out content based on the query (Semantic Search) • Context and personalization (Recommend based on history)
- 9. Scope & Context • Scope • Limit the scope of the bot where possible • Intelligence is evaluated wrt scope • Least user effort to accomplishing the task • Maintain user context • Auth is implied and instant • History is right there • Personalization: “Usual” • Context: “Why did it happen?” 9
- 10. Bot-to-bot communication 10 • Bot development (plug-and-play) • Bot interactions (e.g. ecommerce) • Bots are the new APIs
- 11. Every brand & every business is building a bot strategy 11
- 13. © Copyright Gupshup 2016 Huge space emerging for critical enabling technologies 13 Payment / Ads / NLPHorizontal Services Bots Bot-to-bot communication Search & Discovery Infrastructure X-platform APIs Messaging Channels Users Web analogs Paypal / Ad Networks n/a Google AWS http / html Browser Standards / Specs For humans For bots Dev / QA Hosting Monitor Analytics X-platform / Smart Channel-specificChannel APIs E-commerce, content, enterprise, vertical-specific
- 14. © Copyright Gupshup 2016 14 Payment / Ads / NLPHorizontal Services Bots Bot-to-bot communication Search & Discovery Infrastructure X-platform APIs Messaging Channels Users Web analogs Paypal / Ad Networks n/a Google AWS http / html Browser Standards / Specs For humans For bots Dev / QA Hosting Monitor Analytics X-platform / Smart Channel-specificChannel APIs Ecommerce, content, enterprise, vertical-specific Horizon 3 Horizon 2 Current features Gupshup offers tools for bot building
- 15. © Copyright Gupshup 2016 Gupshup offers tools for the entire bot lifecycle 15
- 16. 16 DEMO