Class 1: Introduction
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The course focuses on the evolution of online communication through Web 2.0 and the importance of managing online communities. Students will learn to create and develop community-oriented websites while gaining practical experience in social media and its societal implications. The curriculum includes group projects, social media account management, and class participation to build collaborative skills and online content generation.
![Is it a revolution?
[Made by Socialnomics]](https://image.slidesharecdn.com/01-introduction-upload-110110195018-phpapp02/85/Class-1-Introduction-13-320.jpg)
![[Source: Wikimedia Commons]](https://image.slidesharecdn.com/01-introduction-upload-110110195018-phpapp02/85/Class-1-Introduction-14-320.jpg)
![The original web (read only)
[Adapted: http://www.sizlopedia.com]](https://image.slidesharecdn.com/01-introduction-upload-110110195018-phpapp02/85/Class-1-Introduction-15-320.jpg)
![The new web era (read/write)
[Adapted: http://www.sizlopedia.com]](https://image.slidesharecdn.com/01-introduction-upload-110110195018-phpapp02/85/Class-1-Introduction-16-320.jpg)
![What is social media? (Wikipedia)
“Social media describes the online
technologies and practices that people use to
share opinions, insights, experiences, and
perspectives with each other.”
“Social media can take many different forms,
including text, images, audio, and video.
Popular social mediums [sic] include blogs,
message boards, podcasts, wikis, and vlogs.”](https://image.slidesharecdn.com/01-introduction-upload-110110195018-phpapp02/85/Class-1-Introduction-17-320.jpg)
![What about old media?
“It is difficult, indeed dangerous, to underestimate the huge
changes this revolution will bring or the power of developing
technologies to build and destroy ‐ not just companies but
whole countries.”
“This knowledge revolution empowers the reader, the student,
the cancer patient, the victim of injustice, anyone with a vital
need for the right information.”
“... is the success of a company we bought last year called
MySpace.com.”
[Source: Rupert Murdoch of News Corp, 2006]](https://image.slidesharecdn.com/01-introduction-upload-110110195018-phpapp02/85/Class-1-Introduction-24-320.jpg)
![[Source: Sakey, 2010]](https://image.slidesharecdn.com/01-introduction-upload-110110195018-phpapp02/85/Class-1-Introduction-27-320.jpg)
Class 1: Introduction
- 1. Web 2.0 & Online Communities, Summer School 2011 Day 1: It’s really happening!
- 2. Andrew Long (me) 2
- 4. In general we will ... an understanding of the social and technological developments underlying the use of the Internet for the sharing of user‐ generated content, the formation of social networks and other types of community, and communication within these communities. Students will devise, plan and develop (in groups) a website for an online community to cement these concepts. 4
- 7. Course will be delivered thus 3 x classes per week on Tuesday, Wednesday, & Thursday from 10:00‐12:00 No textbooks or paper In this room (COG05/Macgregor lab) 7
- 8. Assessing your performance Assessment Weighting Total Blog assignments 3 x 5% 15% Group project: 40% • Report 15% • Prototype 15% • Presentation 10% Final Examination 45% Total 100% Group project with 3 other students Presentations to expert panel (df. Dragon’s Den) Final examination to be digital? 8
- 9. This week (Week 1) Tuesday: – The course – Introductory material Wednesday: – Set up social media accounts – Add content to own wiki pages – Explore blogs Thursday: – Social media services (closer look) – Social capital, online community & social networking Fill out survey (frontpage of wiki) 9
- 10. Internet Research Group of Otago (IRGO) http://irgo.otago.ac.nz 10
- 11. End of part 1 11
- 13. Is it a revolution? [Made by Socialnomics]
- 15. The original web (read only) [Adapted: http://www.sizlopedia.com]
- 16. The new web era (read/write) [Adapted: http://www.sizlopedia.com]
- 17. What is social media? (Wikipedia) “Social media describes the online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other.” “Social media can take many different forms, including text, images, audio, and video. Popular social mediums [sic] include blogs, message boards, podcasts, wikis, and vlogs.”
- 19. Typical Characteristics Participation: – Readers/viewers/consumers/producers ... – User generated content (UGC) Accessibility: – Anyone can participate regardless of ability Conversational: – Two‐way, interactive as opposed to broadcast media
- 20. Typical Characteristics (cont’) Community: – Over time communities form around common interests/purpose Connectedness: – Links to other websites, people and communities Transparency: – Actions are public and persistent Attention: – Maximising eyeballs and committment
- 21. Why do people do things online? Fun/easy/free Peer pressure Reputation Efficiency Reciprocity Sharing Group identity Ambient intimacy
- 22. The long tail phenomenon
- 23. Living in the cloud
- 24. What about old media? “It is difficult, indeed dangerous, to underestimate the huge changes this revolution will bring or the power of developing technologies to build and destroy ‐ not just companies but whole countries.” “This knowledge revolution empowers the reader, the student, the cancer patient, the victim of injustice, anyone with a vital need for the right information.” “... is the success of a company we bought last year called MySpace.com.” [Source: Rupert Murdoch of News Corp, 2006]
- 26. 26 Top 10 websites by traffic (Alexa.com)
- 28. Considerations Social media is not: Other issues: – ... a panacea – Authentication – ... free – Privacy & security – ... one‐way traffic – Permanence – Copyright – ... ROI immediate – Migration – ... casual – Equitable access – Exhaustion!
- 29. How much about you is revealed?
- 30. The end 30