Clickability: SaaS Web Content Managment Solution for Enterprise Organizations
- 2. The Platform The Model Value Proposition to the Enterprise Customer Success Stories Platform Demonstration
- 3. Traditional “CMS” Fully Integrated Web Content Management and Optimization Suite Create Manage Publish Deliver Interact Adapt Measure Content Management Content Delivery Analytics and Embedded Statistics Email Newsletters Site Search User Generated Content Ad Server Visitor Registration Web Permissions Polls and Surveys RSS/XML Syndication Social Media/Community
- 4. No Hardware, Software, Upgrades Lower Cost of Ownership Faster Time to Implement Faster ROI Agile Product Development Less Carbon Footprint The Only Software-as-a-Service Web Content Management Solution
- 5. Browser level integration Site level integration through Flash, iFrames, AJAX Brand level integration redirect, sub-domains Template level integration Embedding HTML, RSS, and XML from outside sources Platform level integration API & SDK simpler more complex Leveraging the Power of Web Services to Enable Best of Breed Solution
- 6. Enabling Non-Technical Users to Publish Dynamic Content Accessible via WWW UI designed in a “tabular” format (salesforce.com, Amazon) Platform requires minimal amounts of training for marketers Ability to publish dynamic content without coding Ability to create permissions/views
- 7. Product Marketing Event Producers User Generated Content Community
- 8. Feedloader Feedloader Digital TV MP3 Players Kiosks E Books PDA’s Cell Phones Computers Car Infotainment Systems Translation Services “ content” “ contenido” “ contenu” “ Inhalt” “ conteúdo” “ содержание” “ Innhold” “ 內容”
- 9. Reduce technology costs Enhance global brand Achieve greater efficiencies in publishing process Promote application adoption Enable more people to publish more content Foster stronger internal & customer relationships Drive customer retention, revenues Be Green
- 10. How to radically simplify publishing process How to efficiently meet complex international regulatory requirements affecting web properties How to present Cantor’s extensive product portfolio How to demonstrate thought leadership How to overcome IT dependence How to enhance online positioning of global brand 70% reduction in “time to live” due to change in processes 74% increase in unique visitors year over year 425% increase in monthly page views year over year 12% dramatic time savings More people publishing more content “ Before Clickability, updating our websites was inefficient. Between the change request, getting it in the queue and going live, it used to take us a long time. Now we can do the same thing in minutes” - VP, Interactive Services