Evolution of the Webmaster Role
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The document discusses the evolution of the webmaster role from a technical focus to a business focus. It describes how the webmaster was traditionally seen as responsible for the technical maintenance of a website but now must also focus on design, content management, marketing, and business objectives. The webmaster role has expanded from technology-oriented tasks like website structure and code to include content creation and updating, user experience, web analytics, marketing campaigns, and generating business value.
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Evolution of the Webmaster Role
- 1. Evolution of the Webmaster Role Servicios Web - Caixa Galicia November 2007
- 2. Goals Who is the Webmaster? Orientation of the Webmaster Development from Technology to Business
- 3. Who is the Webmaster? I looked up “define:Webmaster” at Google (3-sep-2007) 17 definitions > 431 words “ Responsible for technic maintenance of a website" ( 9 definitions) “ Responsible for general design, maintenance and content actualization” (5) “ Responsible for a specific website” (3) Nota: Female “Webmistress”
- 4. Who is the Webmaster? Administrator contents manager maintenance pages Person Responsible server site technical Web Webmaster Note: Female: “Webmistress” “ Person for a Website who is the administrator and responsible for the server maintenance”
- 5. Development of the Webmaster Before: machine Now : user Before: technology Now: business “ Person responsible for a website”
- 6. From Technology to Business Web Design Marketing Contents Statistics Web structure User
- 7. Web structure Application-form asp contents headlines hiring/contracting how html information interaction marketing products process services test users usability where
- 8. Web Design accesibility css headlines how html appereance manual marketing well-known products standards style trademark
- 9. Contents A accesibility updating CMS contents double(A) edition manual search-position products guide search-engines social translation triple(A) user web 2.0 writing up
- 10. Statistics abandonment searchers number pages popularity process how how-many impressions references to-know users unique visits what why
- 11. Marketing Online hiring/contracting email emailings campaign LOPD spam openings clicks rebounded second life search-position social application-form to-know user viral web why 2.0
- 12. Conclusions
- 13. Conclusions Webmaster Responsible for a website Constant development Pay attention to “market”: development vs opportunities User and Customer Orientation Value services and Contents Management Web Optimization Sales channel Customer loyalty Business Orientation
- 14. Jerónimo Pérez Paz Web Services Manager at Caixa Galicia [email_address]