Client Acquisition Cost For Startups PowerPoint Presentation Slides
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The document outlines the client acquisition cost (CAC) model for startups, detailing various strategies such as inbound marketing, viral effects, and sales methods to optimize customer acquisition. It presents estimated costs associated with different channels and the overall impact of factors like sales team makeup and marketing spend on CAC. Additionally, the document includes editable charts and graphs for visual representation of data and trends.
Client Acquisition Cost For Startups PowerPoint Presentation Slides
- 1. Client acquisition cost for startups Your company name
- 2. Ideal Acquisition Cost Model • Viral effects • Inbound Marketing • Free or Freemium • Open Source • Free Trials • Touch less Conversion • Inside Sales • Channels • Strategic Partnerships • High Chrum Rates • Low Customer • Satisfaction Cost To Acquire A Customer (CAC) Monetization (Ltv) • Field Sales • Outbound marketing • Recurring Revenue • Scalable Pricing • Cross Sell/Upsell • Product Line expansion • Lead Gen for 3rd parties The Balancing ActA Well Balanced Business Model 2 This slide reflects the ideal cost model for Customer Acquisition and the factors which can help in bringing out the balance
- 3. Customer Acquisition Cost X20 X8 X1000 X2,000 $2.00 Cost per customer is $250.00 3
- 4. Cost Estimate to acquire a Customer This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Freemium01 No Touch Self Service02 Light touch Inside Sales03 High touch Inside Sales04 Field Sales05 Field Sales With SE’s06 Rough Estimates of Cost of Customer Acquisition (CAC) $0 - $1001 $50 - $20002 $1,000 - $2,00003 $3,000 - $8,00004 $25,000 - $75,00005 $25,000 - $200,00006 4
- 5. 5 CustomerAcquisition Cost(1of2) Flow Qty. Conversion % Total Paid Web Visitors 10,000 Trials 500 5% Customers 50 10% SEM Marketing Spend $ 5,000 Total Headcount Costs $ 49,000 Cost of Customer Acquisition Without headcount costs $ 100.00 With headcount costs $ 1,090.00 Input Variables 10,000 $ 0.50 5% 10% 3 $ 16,500 Total Web Visitors SEM Cost Per Click Conversion to Trial % Trial Conversion % No. of Sales & Marketing Staff Cost Per Employee Per Month These are some of the factors undertaken to calculate the Customer Acquisition Cost, you can modify them as per your requirements
- 6. Customer Acquisition Cost (2 Of 2) Cost of Customer Acquisition $ 109,700 Team Composition 1 On Target Earnings $ 230,000 Salary Cost $ 230,000 Salary + Overhead $ 310,500 Total Team Cost $ 560,250 Avg. Team Failure Rate 25% Adjusted Team Cost $ 747,000 No. of Marketing People 0.5 Average cost per person $ 200,000 Marketing Programs Spend $ 150,000 Total Marketing Cost $ 350,000 Total Sales & Marketing Spend $1,097,000 No. of Deals Per Team Per Year 100 6 These are some of the factors undertaken to calculate the Customer Acquisition Cost, you can modify them as per your requirements
- 7. Customer Acquisition Cost by Channel (1 of 2) 7 $8.50 $20.00 $50.00 $60.00 $70.00 $0.00 $10.00 $20.00 $30.00 $40.00 $50.00 $60.00 $70.00 $80.00 Search Yellow Pages Online Email Direct Mail Mention your top customer acquisition channels along with their respective cost
- 8. Customer Acquisition Cost by Channel (2 of 2) 8 Total Customers 2,000 Customers $17 CPANew Customers 1600 $20 CPA Repeat Customers 400 $5 CPA Paid Channels 800 $35 CPA Free Channels 800 $5 CPA SEM 600 $35 CPA Affiliate 100 $35 CPA Offline Ads 100 $45 CPA Direct to Site 400 $1 CPA SEO 400 $9 CPA SEM 50 $35 CPA Affiliate 30 $25 CPA Offline Ads 20 $45 CPA Paid Channels 100 $35 CPA Free Channels 300 $4 CPA Direct to Site 100 $1 CPA CRM 100 $3 CPA SEO 100 $9 CPA Customer Acquisition costs for last 3 months
- 9. Client Acquisition Cost For Staratups Icon Slide 9
- 11. Bar graph & charts 11
- 12. Column Chart 0% 10% 20% 30% 40% 50% 60% 2014 2015 2016 2017 0% 10% 20% 30% 40% 50% 60% 2014 2015 2016 2017 • Product 01 • Product 02 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 12
- 13. Pie Chart 40% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 70% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 80% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 13
- 14. Scatter Chart 20 60 30 40 75 55 80 90 10 20 30 40 50 60 70 80 90 100 10 20 30 40 50 Profit(InSales) In Percentage This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. • Product 01 14
- 15. Stacked Column 6 9 14 17 22 25 27 30 34 9 15 17 23 25 29 34 36 39 0 10 20 30 40 50 60 70 FY 01 FY 02 FY 03 FY 04 FY 05 FY 06 FY 07 FY 08 FY 09 Profit(Milliondollars) This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. • Product 01 • Product 02 15
- 16. Stock Chart High Low Volume 0 10 20 30 40 50 60 70 6/5/2017 6/6/2017 6/7/2017 6/8/2017 6/9/2017 Close Open • Product 01 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 16
- 18. 18 Our Vision This icon is for display purposes only and is completely editable. You can replace this with any other icon from the www.slideteam.net icons section.
- 19. Charily Doe This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Mary Clark This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Emily Parker This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Peter Smith This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Our Team 19 Graphic Designer Web DesignerMarketing HeadFinancial Advisor
- 20. Our Goal 20 01 02 03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 21. About Us 21 Target Audiences This is a representative image, and should be replaced by your own image. Just right click and replace image. Preferred By Many This is a representative image, and should be replaced by your own image. Just right click and replace image. Valued Clients This is a representative image, and should be replaced by your own image. Just right click and replace image.
- 22. Comparison 70% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Male 50% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Female 22
- 23. Financial 23 40% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 65% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 95% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 35% This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 24. Dashboard 24 20% 50% 70% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. MediumLow High
- 25. 25 -Thomas Edison Time is really the only capital that any human being has, and the only thing he can’t afford to lose. Quotes
- 26. Bulb Or Idea 01 0304 0205 This slide is 100% editable. Adapt it to your needs an capture your audience's attention. This slide is 100% editable. Adapt it to your needs an capture your audience's attention. This slide is 100% editable. Adapt it to your needs an capture your audience's attention. This slide is 100% editable. Adapt it to your needs an capture your audience's attention. This slide is 100% editable. Adapt it to your needs an capture your audience's attention. 26
- 27. Puzzle This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 02 03 04 27
- 28. Thank you 28 Address: # street number, city, state Contact Numbers: 0123456789 Email Address: emailaddress123@.com