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BUSINESS MODEL CANVAS+
Business Model Canvas




  www.businessmodelgeneration.com
Business Model Canvas
 
                     +

          #VALUE
                    	
  FOR	
  CU
                                 STOME
                                          R	
  




FOCUS
  #VALUE	
  FOR
                       	
  BUSINESS	
  


                                     NET	
  
      #VALUE	
  FOR	
  PEOPLE,	
  PLA
Closed Loop BM
PROS & CONS
                                                                       x times reuse: eBay,
                                                                       friends & family, charity, ...

                                                                                    traditional / public •    Proximity to current business and
                   R&D > MARKETING
                                                 waste management
                                                                                                              activities: material, product R&D and
                                                                                                              marketing.
                                                                                        EOL	
            •    First create the conditions for a
             Producer	
                              Retail	
     Customer	
                                  second life (make products and
                                                                                       waste	
  
                                                                                                              materials suitable for closed loops)
                                                                                                         •    Red markets: differentiate
                resources	
  


                                transport	
  
energy	
  




                                                                                                         •    No business in second hand markets
                                                                                                         •    No influence on quality of the Closed
                                                                                                              Loop system (after initial use period).




BM type 
Product Procurement
      influence
                                 no influence
C2C              C2C            +qu alit y
des ign         pro duc ts       pro duc ts
cert ificates




                             +      <         +

                             +      <         +
PROS & CONS
                                                                          x times reuse: eBay,
                                                                          friends & family, charity, ...

                                                                                       traditional / public •    Red markets: differentiate by offering
                                                                                       waste management
                                                                                                                 extra services
                                                                                                            •    Offer better customer solutions
                                                                                        EOL	
  waste	
      •    Increased influence over quality of
             Producer	
                              Retail	
        Customer	
                                  the Closed Loop system
                                                                                         Take	
  Back	
  
                resources	
  


                                transport	
  




                                                                  self-controlled waste
energy	
  




                                                                  management streams
                                                                  optimized for recycling
                                                                                                            •    Is the service really valued (€) by the
                                                                                                                 customer (to legitimate extra cost)
                                                                                                            •    Volume is required to make it feasible
                                                                                                                 (cooperate with others vs ‘unique’
                                                                                        recycler	
               offering)
                                                                                                            •    (Reverse) logistics and proximity to
                                                                                        EOL	
  waste	
           current business and operations?
                                                                                                                 Effort and cost of outsourcing ?
                                                                                                            •    Assumptions & customer
                                                                                                                 perceptions? Is your offer really
                                                                                                                 better compared to existing reuse
BM type 
                                                                                                        and regulated take back, waste
                                                                                                                 systems.
Product + Take Back Service
      influence
                                 no influence
C2C              C2C            +qu alit y
 des ign         pro duc ts       pro duc ts
 cert ificates




Take back        Take back        +qu alit y
operatio ns       serv ice        ser vic e




                 +            +      <         +   +

                 +            +      <         +   +
E	
  BACK	
  
 #50	
  EURO	
  TAK
                         ULA	
  
#LEA  SING	
  FORM
                                 G	
  
           	
  4	
  R ECYCLIN
#DESIGN
x times use by 
                                 PROS & CONS
                                                               different customers


                                                                                                           •    Innovative business model
                                                                                                           •    Relation with ICT, new technologies
                                                                                                           •    Closer & more sustainable relation
                                                                                                                with customers (market intelligence)
                                                    Service	
                                              •    Manage Total Cost of Ownership
             Producer	
                                               Customer	
                           •    More control over quality (but...
                                                    Partner	
  
                                                                                                                implies control over service partners)
                                                                                                           •    Increased upsales
                                                                      self-controlled waste                •    Economical life equals technical life
                resources	
  




                                                                                                                Focus on decreasing cost per cycle
                                transport	
  




                                                                      management streams
                  • 
energy	
  




                                                                      optimized for recycling
                  (instead of cost per product)
                                                                                                           •    Effective C2C solution (product and
                                                                                                                closed loop business model)



                                                                                        recycler	
  
                                                                                                           •    Value Chain disruption: retail 
                                                                                                           •    Cost of implementation
                                                                                        EOL	
  waste	
     •    Investment in product pool & CF !
                                                                                                           •    Investment in CRM & ICT tools to
                                                                                                                support pool & services management
                                                                                                           •    Complexity of the business model &
                                                                                                                partnership (proximity to current
BM type 
                                                                                                       business model & activities)
                                                                                                           •    Niche or mainstream
Product as a Service
LEASING
                                                                              •    Liability risks
                                                                            RENTING
                                                                            SHARING
       influence
                                no influence
                PAY4PERFORMANCE
C2C                             +pr
                                 +quoduct
                  C2C                alit y
des ign         pro duc ts       prouse ts
                                    duc
                                 experien ce
cert ificates




                +            +      <          +   +

                +            +      <          +   +
Closed loop business models
Aantal km/jaar                      10.000 km/j                         Energieprijs BTWi                 0,240 €/kWh
    Leeftijd in jaar                    5j                                  Dieselprijs BTWi                  1,600 €/l
    Leeftijd in km                      50.000 km                           Benzineprijs BTWi                 1,700 €/l
    Waalse Ecobonus                     NEE                                 Maximale belastingverm.           € 9.190,00


    Specificaties                                             Elektrisch                       Brandstof

    Type                                           Renault Fluence Z.E. Renault Fluence dCi 110 eco2 Dyn
    Gebruikersprofiel                                       Gemiddeld                          Gemiddeld
    Officieel Verbruik l/km                                      n.v.t.                      4,4 l/100km
    Officieel Verbruik Wh/km                               120 Wh/km                                n.v.t.
    Fiscale PK                                                        1                                 8
    CO 2                                                         n.v.t.                         114 g/km
    Aanschafprijs BTWi                                     € 26.180,00                        € 23.900,00
    Aankoopkorting                                             10,00%                             15,00%
    Restwaarde na 50.000 km                                € 15.708,00                        € 14.340,00

    Totale kosten op 5 j                                      Elektrisch                       Brandstof               Voordeel op 5 j

    Investering                                             -€ 26.180,00                     -€ 23.900,00                   -€ 2.280,00
    Verkoop restwaarde                                       € 15.708,00                      € 14.340,00                    € 1.368,00
    Verbruik                                                 -€ 1.989,23                      -€ 4.862,56                    € 2.873,33
    Batterijlease                                            -€ 5.120,88                            n.v.t.                  -€ 5.120,88
    Verzekeringen                                            -€ 3.382,63                      -€ 2.910,79                     -€ 471,83
    Onderhoud                                                  -€ 260,20                        -€ 780,61                      € 520,40
    Pechverhelping                                           -€ 1.241,16                      -€ 1.241,16                         € 0,00

    Verkeersbelasting                                         -€ 384,01                       -€ 1.077,10                     € 693,09
    BIV                                                           € 0,00                        -€ 147,66                     € 147,66
    Federale belastingverm.                                  € 7.854,00                              n.v.t.                 € 7.854,00
    CO2 premie (tot 31/12/2011)                                    n.v.t.                           € 0,00                       € 0,00

    Cash totaal BTWi                                        -€ 14.996,11                     -€ 20.579,88                   € 5.583,78



                                                                                          Investering vergelijking
                                                                                       Terugverdientijd         na 0,41 jaar
                                                                                  Rendement investering          137,79%
www.thenewdrive.be - info@thenewdrive.be                                                      Meerkost             € 2.280
* onder voorwaarden: zie disclaimer op www.thenewdrive.be
C2C              C2C            pro duc t
des ign         pro duc ts         use
cert ificates




   ICT            app /
 pro duc ts
solu tion       platfo rm




                +            +     <         +   +

                +            +     <         +   +
Closed loop business models
x times Consumer 2
                                                                   Consumer
                                                                                                              PROS & CONS

                                                                     www	
        traditional / public
                                                                                  waste management


                                                    Retailer	
                       EOL	
  
             Producer	
                                            Customer	
  
                                                                                    waste	
  
                resources	
  


                                transport	
  
energy	
  




                                                                                                         •    No business in second hand markets
                                                                                                         •    No influence on quality of the Closed
                                                                                                              Loop system (after initial use period).




BM type :
Platform
     influence
                                  no influence
PROS & CONS
                                                                   x times second hand
                                                                   sales / donations

                                                                                    traditional / public
                                                                                    waste management
 •    Limited influence on 2nd hand market
                                                     www	
                                            •    Upsales (new spare parts,
                                                                                                           accessories, extra services)
                                                                                          EOL	
       •    Supports reuse, product life
             Producer	
                                              Customer	
  
                                                                                         waste	
           extension (but not recycling system)
                                                                                                      •    Limited cost of implementation:
                                                    Retailer	
                                             online platform only.
                                                                                                      •    No liability issues. Transfer from
                resources	
  


                                transport	
  




                                                                                                           Consumer to Consumer.
energy	
  




                                                                                                      •    Ideal for consumer products.




                                                                                                      •    No or little revenues from second
                                                                                                           hand sale on intrinsic value of
                                                                                                           product itself? %Commission ?
                                                                                                      •    Risk of increased 2nd sales volume,
                                                                                                           cannibalizing new product sales.
                                                                                                           but... higher initial value, lower
                                                                                                           depreciation due to residual value
                                                                                                      •    OEM has little control over sales of
BM type :
                                                                                                 low quality, unsafe products
                                                                                                           (reputational effects).
Product + Platform
     influence
                                  no influence
+qu alit y
              pro duc ts         new
                               pro duc t

                               +qu alit y
                                 use d
                               pro duc ts
   ICT          app /
 pro duc ts
solu tion     platfo rm




                           +      <         +

                           +      <         +
Closed loop business models
Patagonia    Repair    Take Back
Recycler    service     Service   Recycling
            center                 Program




                                                       Patagonia
                                                         retail
                        durable                          stores
                         new
                       products                      eBay /
                                  2nd hand
                                  products         Patagonia




                                     made to   ser viced       reused    recycled
                                      last      to last        to last    to last
Design to innovate
Closed loop business models
Calculate to evaluate
AVOID too much detail !



                                                     ECODESIGN
   materials
                                        OBJECTIVES
                            Quick	
  LCA	
  
                             module	
  


                                                                                            - impact
                                                                                            + recycling
                                                    scorecards	
            benchmark	
     - cost
                         assign materials
                        to parts from BoM
                                                  + margin
 clusters of 
 parts with different
 reuse & recycling
 scenario’s

 part cost
                   BoM	
  
                             module	
  
 part weight
                                  %recycling
    economic
                                                     reuse
   parameters
                                                  lifetime
Benchmark Cash Flow
Benchmark Cost & Impact
Closed loop business models
Sustainability =   Business Opportunity


               design it
we help you
              calculate it
               make it happen
                                              thank you,
                                                  Bart Jansen
                                        bart.jansen@studiospark.eu

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Closed loop business models

  • 2. Business Model Canvas www.businessmodelgeneration.com
  • 3. Business Model Canvas + #VALUE  FOR  CU STOME R   FOCUS #VALUE  FOR  BUSINESS   NET   #VALUE  FOR  PEOPLE,  PLA
  • 5. PROS & CONS x times reuse: eBay, friends & family, charity, ... traditional / public •  Proximity to current business and R&D > MARKETING waste management activities: material, product R&D and marketing. EOL   •  First create the conditions for a Producer   Retail   Customer   second life (make products and waste   materials suitable for closed loops) •  Red markets: differentiate resources   transport   energy   •  No business in second hand markets •  No influence on quality of the Closed Loop system (after initial use period). BM type Product Procurement influence no influence
  • 6. C2C C2C +qu alit y des ign pro duc ts pro duc ts cert ificates + < + + < +
  • 7. PROS & CONS x times reuse: eBay, friends & family, charity, ... traditional / public •  Red markets: differentiate by offering waste management extra services •  Offer better customer solutions EOL  waste   •  Increased influence over quality of Producer   Retail   Customer   the Closed Loop system Take  Back   resources   transport   self-controlled waste energy   management streams optimized for recycling •  Is the service really valued (€) by the customer (to legitimate extra cost) •  Volume is required to make it feasible (cooperate with others vs ‘unique’ recycler   offering) •  (Reverse) logistics and proximity to EOL  waste   current business and operations? Effort and cost of outsourcing ? •  Assumptions & customer perceptions? Is your offer really better compared to existing reuse BM type and regulated take back, waste systems. Product + Take Back Service influence no influence
  • 8. C2C C2C +qu alit y des ign pro duc ts pro duc ts cert ificates Take back Take back +qu alit y operatio ns serv ice ser vic e + + < + + + + < + +
  • 9. E  BACK   #50  EURO  TAK ULA   #LEA SING  FORM G    4  R ECYCLIN #DESIGN
  • 10. x times use by PROS & CONS different customers •  Innovative business model •  Relation with ICT, new technologies •  Closer & more sustainable relation with customers (market intelligence) Service   •  Manage Total Cost of Ownership Producer   Customer   •  More control over quality (but... Partner   implies control over service partners) •  Increased upsales self-controlled waste •  Economical life equals technical life resources   Focus on decreasing cost per cycle transport   management streams •  energy   optimized for recycling (instead of cost per product) •  Effective C2C solution (product and closed loop business model) recycler   •  Value Chain disruption: retail •  Cost of implementation EOL  waste   •  Investment in product pool & CF ! •  Investment in CRM & ICT tools to support pool & services management •  Complexity of the business model & partnership (proximity to current BM type business model & activities) •  Niche or mainstream Product as a Service LEASING •  Liability risks RENTING SHARING influence no influence PAY4PERFORMANCE
  • 11. C2C +pr +quoduct C2C alit y des ign pro duc ts prouse ts duc experien ce cert ificates + + < + + + + < + +
  • 13. Aantal km/jaar 10.000 km/j Energieprijs BTWi 0,240 €/kWh Leeftijd in jaar 5j Dieselprijs BTWi 1,600 €/l Leeftijd in km 50.000 km Benzineprijs BTWi 1,700 €/l Waalse Ecobonus NEE Maximale belastingverm. € 9.190,00 Specificaties Elektrisch Brandstof Type Renault Fluence Z.E. Renault Fluence dCi 110 eco2 Dyn Gebruikersprofiel Gemiddeld Gemiddeld Officieel Verbruik l/km n.v.t. 4,4 l/100km Officieel Verbruik Wh/km 120 Wh/km n.v.t. Fiscale PK 1 8 CO 2 n.v.t. 114 g/km Aanschafprijs BTWi € 26.180,00 € 23.900,00 Aankoopkorting 10,00% 15,00% Restwaarde na 50.000 km € 15.708,00 € 14.340,00 Totale kosten op 5 j Elektrisch Brandstof Voordeel op 5 j Investering -€ 26.180,00 -€ 23.900,00 -€ 2.280,00 Verkoop restwaarde € 15.708,00 € 14.340,00 € 1.368,00 Verbruik -€ 1.989,23 -€ 4.862,56 € 2.873,33 Batterijlease -€ 5.120,88 n.v.t. -€ 5.120,88 Verzekeringen -€ 3.382,63 -€ 2.910,79 -€ 471,83 Onderhoud -€ 260,20 -€ 780,61 € 520,40 Pechverhelping -€ 1.241,16 -€ 1.241,16 € 0,00 Verkeersbelasting -€ 384,01 -€ 1.077,10 € 693,09 BIV € 0,00 -€ 147,66 € 147,66 Federale belastingverm. € 7.854,00 n.v.t. € 7.854,00 CO2 premie (tot 31/12/2011) n.v.t. € 0,00 € 0,00 Cash totaal BTWi -€ 14.996,11 -€ 20.579,88 € 5.583,78 Investering vergelijking Terugverdientijd na 0,41 jaar Rendement investering 137,79% www.thenewdrive.be - info@thenewdrive.be Meerkost € 2.280 * onder voorwaarden: zie disclaimer op www.thenewdrive.be
  • 14. C2C C2C pro duc t des ign pro duc ts use cert ificates ICT app / pro duc ts solu tion platfo rm + + < + + + + < + +
  • 16. x times Consumer 2 Consumer PROS & CONS www   traditional / public waste management Retailer   EOL   Producer   Customer   waste   resources   transport   energy   •  No business in second hand markets •  No influence on quality of the Closed Loop system (after initial use period). BM type : Platform influence no influence
  • 17. PROS & CONS x times second hand sales / donations traditional / public waste management •  Limited influence on 2nd hand market www   •  Upsales (new spare parts, accessories, extra services) EOL   •  Supports reuse, product life Producer   Customer   waste   extension (but not recycling system) •  Limited cost of implementation: Retailer   online platform only. •  No liability issues. Transfer from resources   transport   Consumer to Consumer. energy   •  Ideal for consumer products. •  No or little revenues from second hand sale on intrinsic value of product itself? %Commission ? •  Risk of increased 2nd sales volume, cannibalizing new product sales. but... higher initial value, lower depreciation due to residual value •  OEM has little control over sales of BM type : low quality, unsafe products (reputational effects). Product + Platform influence no influence
  • 18. +qu alit y pro duc ts new pro duc t +qu alit y use d pro duc ts ICT app / pro duc ts solu tion platfo rm + < + + < +
  • 20. Patagonia Repair Take Back Recycler service Service Recycling center Program Patagonia retail durable stores new products eBay / 2nd hand products Patagonia made to ser viced reused recycled last to last to last to last
  • 24. AVOID too much detail ! ECODESIGN materials OBJECTIVES Quick  LCA   module   - impact + recycling scorecards   benchmark   - cost assign materials to parts from BoM + margin clusters of parts with different reuse & recycling scenario’s part cost BoM   module   part weight %recycling economic reuse parameters lifetime
  • 28. Sustainability = Business Opportunity design it we help you calculate it make it happen thank you, Bart Jansen bart.jansen@studiospark.eu