Codes-Conventions-and.pptx Media and Information
- 1. 🙢 Codes, Conventions, and Language of Media
- 2. 🙢 Remember the following terms: 🙣Language 🙣Media language 🙣Messages
- 3. 🙢 🙣Messages are the information sent from a source to a receiver. 🙣Language pertains to the technical and symbolic ingredients or codes and conventions that media and information professionals may select and use in an effort to communicate ideas, information and knowledge. 🙣Media language are the codes, conventions, formats, symbols and narrative structure that indicate the meaning of media messages to an audience.
- 4. 🙢 “Media codes and conventions are like the building blocks of all the media around us which generally have an agreed meaning, or connotation to their audience.” (Young, 2017)
- 5. 🙢 CODES 🙣 systems of signs which create meaning
- 6. 🙢 🙣Symbolic codes, 🙣Technical codes, 🙣Written codes. There are three (3) types of media codes:
- 7. 🙢 🙣 are social in nature. Such codes exist beyond the media product themselves but can be interpreted in similar ways in the everyday life of the viewer (Young, 2017). Example: means Christianity Symbolic codes
- 8. 🙢 🙣Setting 🙣Mise en scene 🙣Acting 🙣Color. These symbolic codes also include:
- 9. 🙢 🙣 Setting is the time and place of the narrative. It can be the setting of the whole story or just a specific scene. This will create atmosphere or build a frame of mind (Young, 2017). 🙣 Mise en scene is a French term meaning ‘everything within a frame’. Costume and props are included in the analysis in the frame (Young, 2017). https://www.nwaonline.com/news/2016/jun/10/the- conjuring-2-20160610/ https://www.iol.co.za/motoring/mr-bean-drives-from- the-roof-again-1911872
- 10. 🙢 🙣 Acting is how an actor portray a character that will lead to character development and tension making through facial expression, body language and vocal qualities (Young, 2017). 🙣 Color is used to connect connotation to specific scenes, characters or object (Young, R. 2017). 🙢 Red: color of passion, danger, romance, or violence. 🙢 Green: nature or sickness, 🙢 Blue: calm or depression. 🙢 Purple: royalty https://telecoms.com/475799/surely-verizon-wont-buy-twitter-too/shocked-man-covering-his-mouth-with-hands/ https://www.insider.com/maleficent-mistress-of-evil-movie-review-2019-10
- 11. 🙢 🙣 Technical codes are all the ways in which equipment is used to tell a story in a media text like camera techniques, framing, lighting, etc. (Ping, 2016). Technical codes
- 12. 🙢 🙣 Camerawork refers to how the camera is handled, positioned and moved for specific effects like a high-angle camera shot to create a feeling of power in a photograph.
- 13. 🙢 🙣 Lighting is the manipulation of natural or artificial light to selectively highlight specific elements of the scene( Young, 2017).
- 14. 🙢 🙣 Audio is the expressive or naturalistic use of sound. It includes dialogue, sound effects and music. “Music often defines a scene.” Chris Constantine(Constantine, 2010). 🙣 An example is the use of ominous music to communicate danger in films.
- 15. 🙢 🙣 are the formal written language used in a media product. These include language style and textual layout like headlines, captions, speech bubbles, etc. (Frezi.com, Young, R. 2017) Written codes
- 16. 🙢 What type of fonts or typefaces are used in each picture? What message does the style of font signify?
- 17. 🙢 “Conventions are the accepted ways of using media codes. “ There are three different types of conventions: 🙣 Form conventions 🙣 Story conventions 🙣 Genre convention -- (Young, R. 2017). The simple use of different fonts or typefaces indicate different meaning.
- 18. 🙢 🙣 Form conventions are the expected ways on how media codes are arranged. In newspapers for example, the most important news will be at the front page while sports news is found at the back page. Newspapers also contain masthead. 🙣 Story conventions are common narrative structures and understandings in story telling media products like cause and effect, character construction and point of view. 🙣 Genre conventions are the common use of tropes, characters, settings or themes in a particular type of medium. They can be formal or thematic.
- 19. 🙢 Works Cited 🙣 Constantine, C. (2010, May 10). Symbolism in Film. Retrieved from www.youtube.com: 🙣 https://www.youtube.com/watch?v=WhijmmePlU8 🙣 Ferdinand B. Pitagan, Ph.D., Virginia P. Andres, Louis Mark N. Plaza, Conrado C. Rotor, Ph.D., Aurelio 🙣 P. Vilbar, Ph.D., Cheryl F. Villanueva. (2016). Teaching Guide for Senior High School Media 🙣 and Information Literacy. Commission on Higher Education. 🙣 Ping, A. (2016, September 16). Codes, Conventions and Language of Media. Retrieved from google.com: https://www.slideshare.net/arnielping/mil-media-and-information- languages-genre-codes-and-conventions?qid=cb66abdf-9340-446b-8c6a- abbfe0f6e2e7&v=&b=&from_search=12 🙣 Sylvia Braesel, T. K. (2018). Media and information literacy A practical guidebook for trainers. 🙣 Germany: Deutsche Welle. 🙣 Young, R. (2017, September 17). Media Codes and Convention. Retrieved from https://media.codes/media-codes-and-conventions-c03423c06aa8 🙣 DepEd Media and Information Literacy Quarter 1 – Module 5: Codes, Conventions, and Language of Media