The document discusses effective communication skills for success. It introduces Ruth Mott, a coach with 17 years of experience coaching executives on communication. The document notes that how you communicate and how others respond is crucial, as you do not get a second chance to make a first impression. It provides facts on communication and asks readers to assess good and bad communicators they know. Finally, it outlines the agenda which will cover five principles of effective communication and applying these skills to interviews, asking for raises or promotions, saying no, and business meetings.