Communication and its purpose
- 1. Communication and its purposes.
- 2. Name- Shivam Sharma Student Code- BWU/BTS/20/122 Year- 1st Sem- 2 Sec- C Dept- Bachelor in Technology
- 3. CONTENTS ļ¶ WHAT IS COMMUNICATION? ļ¶ OBJECTIVES ļ¶ TYPES OF COMMUNICATION ļ¶ PRINCIPLES OF COMMUNICATION ļ¶ PURPOSE ļ¶ TYPES OF COMMUNICATION BASED ON THE COMMUNICATION CHANNELS ļ¶ VERBALCOMMUNICATION ļ¶ WRITTEN COMMUNICATION ļ¶ NONVERBALCOMMUNICA TION
- 4. What is Communication? The imparting or exchanging of information by speaking, writing ,or using some other medium is called Communication.
- 5. Objectives ā CREATINGAWARENESS, ā IMPARTING KNOWLEDGE, ā PROJECTINGAN IMAGE, ā SHAPINGATTITUDES, ā STIMULATINGAWANT OR DESIRE, ā EFFECTINGA SALE.
- 7. PRINCIPLES OF COMMUNICATION ā KNOWYOURAUDIENCE. ā KNOWYOUR PURPOSE. ā KNOWYOUR TOPIC. ā ANTICIPATE OBJECTIONS. ā PRESENTAROUNDED PICTURE. ā ACHIEVE CREDIBILITYWITH YOURAUDIENCE. ā FOLLOW THROUGH ON WHA T YOU SAY . ā COMMUNICA TEALITTLEA TA TIME. ā PRESENT INFORMATION IN SEVERALWAYS. ā DEVELOPAPRACTICAL, USEFUL W AY TO GET FEEDBACK. ā USE MULTIPLE COMMUNICATION TECHNIQUES.
- 8. Purpose COMMUNICATION SERVES FIVE MAJOR PURPOSES: TO INFORM, TO EXPRESS FEELINGS, TO IMAGINE, TO INFLUENCE, AND TO MEET SOCIAL EXPECTATIONS. EACH OF THESE PURPOSES IS REFLECTED IN A FORM OF COMMUNICATION. 1. INFORMATIVE COMMUNICATION 2.AFFECTIVE COMMUNICATION 3. IMAGINATIVE COMMUNICATION 4. PERSUASIVE COMMUNICATION 5. RITUALISTIC COMMUNICATION
- 9. TYPES OF COMMUNICATION BASED ON THE COMMUNICATION CHANNELS There are three types of communication based on Communication channel: Verbal communication involving listening to a person to understand the meaning of a message, Written communication in which a message is read, and Nonverbal communication involving observing a person and inferring meaning. Letās know them in more details in further slides.
- 10. Verbal Communication ā¢ Verbal communication is the use of words to share information with other people. It can therefore include both spoken and written communication. However, many people use the term to describe only spoken communication. Verbal communication in the workplace
- 11. Written Communication In contrast to verbal communications, which are oral, written business communications are printed messages. Examples of written communications include memos, proposals, e-mails, letters, training manuals, and operating policies. They may be printed on paper or appear on the screen. Written communication is often asynchronous. That is, the sender can write a message that the receiver can read at any time, unlike a conversation that is carried on in real time.
- 12. NONVERBAL COMMUNICATION Nonverbal communication is the transmission of messages or signals through a nonverbal platform such as eye contact, facial expressions, gestures, posture, and body language. It includes the use of social cues, kinesics, distance and physical environments/appearance, of voice and of touch.
- 13. The End