Community management
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This document discusses the role of a community manager. It notes that community managers must always be plugged in to various social media platforms and that their work involves actively engaging on Facebook, Twitter, Flickr and YouTube. Community managers must have the ability to watch for trends, listen to constituents and resist being too defensive. They are responsible for monitoring various social media alerts and engagement metrics to measure their success both quantitatively and qualitatively. The document stresses that community management is a real job that involves assembling the right toolkit and engaging in meaningful conversations across multiple platforms.
![Community Management Elizabeth Allen http://www.adaptivateblog.com @lizallen [email_address]](https://image.slidesharecdn.com/communitymanagement-100415235416-phpapp01/85/Community-management-1-320.jpg)
![Thank You! Twitter: @lizallen [email_address] http://adaptivateblog.com](https://image.slidesharecdn.com/communitymanagement-100415235416-phpapp01/85/Community-management-35-320.jpg)
Community management
- 1. Community Management Elizabeth Allen http://www.adaptivateblog.com @lizallen [email_address]
- 2. Slides http://www.slideshare.net/adaptivate or: http://www.slideshare.net/group/case-smc/slideshows
- 5. Photo by Flickr User Dunechaser
- 6. Total Control --> Little Control One to Many --> Conversation tech/coding/IT expert --> user friendly Official Communications --> Community Management
- 7. A Social Media Job is Born: Community Manager Community Manager Community managers are always plugged in; no set time for “doing social media” Work IS Facebook, Twitter, Flickr, YouTube - and it is to be taken seriously (sometimes) They are “digital natives” They are “plorkers” (via @jfwp)
- 8. Community Managers must have: Big Eyes : watch trends and behavior Big Ears : listen to what constituents are saying to one another Little Mouth : keep quiet, resist the urge to be defensive Thanks to Andy Shaindlin, @alumnifutures + http://www.alumnifutures.com
- 9. Photo by Flickr User 黒忍者
- 11. Photo by Flickr User EricGjerde
- 12. Alerts
- 13. Google Alerts
- 14. Facebook
- 16. Facebook: What to Watch New group member requests (for Groups, not Pages) Discussions Wall Posts Photos
- 17. Weekly Summaries via email for FB Pages + Fans per week (and # total Fans) # of Wall Posts, Comments, and Likes this week (# last week) # Visits to your page this week (# Visits last week) Stats Dashboard Facebook
- 19. Twitter
- 22. Twitter Lists & Followbacks: @CASEsmc
- 23. LinkedIn
- 25. LinkedIn: What to Watch New group member requests Discussions News stories (can post via RSS) Job Posts
- 28. Photo by Flickr User sarawestermark
- 29. What if Something “Bad” Happens? If you can’t delete - compete develop a thick skin crowd out bad information, make your presences the best place for information about your school or institution there is no digital “tattoo removal”
- 30. by @charleneli via @andrewcareaga (who got it from @davinagould via @markgr via @imeldak)
- 31. Measuring Success: Quantitative Traffic Number of RTs (re-tweets) Number of conversations/threads Number of followers/fans Number of click throughs Overlay data from other sources (your website, etc)
- 32. Measuring Success: Qualitative Are you reaching audiences you never reached before? Are you being talked about in a positive light? Are you engaged in meaningful conversations?
- 33. Summary: Community Management It’s a real job! Be like the tarsier It’s many jobs in one Assemble and use a toolkit Measure qualitative and quantitative results We’re all community managers!
- 34. Resources Diigo group: http://groups.diigo.com/group/casesmc Slides: http://www.slideshare.net/adaptivate My Blog: http://adaptivateblog.com
- 35. Thank You! Twitter: @lizallen [email_address] http://adaptivateblog.com
Editor's Notes
- #4: rewind and talk about what we’ve learned so far, and how this fits in
- #5: communications have changed - one to many, now a conversation
- #6: Used to be the “IT Guy” who managed the web
- #8: other users can smell a phony a mile away...... Playing+Learning+Working
- #11: the education community manager’s brain! - all of these things working together
- #12: what are the tools?
- #16: what not to do on facebook
- #21: René Descartes tshirt on neatorama
- #22: Social Mention, TweetDeck, Twitterfall, Twitrratr, Retweetrank, TweetReach, UMapper. According to Blue Fuego, only 49% of twitter users use Twitter to update status. You can also use twitter lists & follow users back
- #29: sarawestermark