Complexity At The Edge How To Maximize The Mobile Opportunity
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Mobile applications and websites are increasingly complex due to different networks, browsers, devices and technologies. Ensuring good performance across this complex mobile landscape is challenging. Poor mobile performance can significantly impact businesses through increased abandonment rates and reduced conversions. Application performance monitoring solutions are needed to optimize mobile experiences, understand performance issues and their business impacts, and quickly resolve problems.
Complexity At The Edge How To Maximize The Mobile Opportunity
- 1. Complexity At The Edge How To Maximize The Mobile Opportunity Lorenz Jakober Senior Product Marketing Manager, Compuware APM
- 2. Complexity At The Edge Is Increasing The Application Delivery Chain Data Center Cloud: Private and Public Users Customers + Local ISPs & Carriers + Browsers + Mobile Devices + Mobile Sites & Applications + Third Party Services Employees
- 3. Different Networks Offer Different Experiences • Delivering quality experiences across all networks can be a challenge Cable Wifi 3G Cable Wifi 3G Know your users 30 160 140 25 120 20 100 Mbps 15 80 ms 60 10 40 5 20 0 0 Download Upload Latency Mbps Mbps ms Source: Gomez Research
- 4. Browsers / Devices / Technology Changing Fast • Browser/device releases are accelerating • HTML5 & client-side tech is evolving • Smartphones & tablets are changing customer/employee engagement models Source: modified version of evolutionofweb.appspot.com
- 5. Some Browsers Changing Faster Than Others The longevity of browser versions driven by multiple factors Major Social Media Website Avg. Load Time Across Browsers South Korea, Broadband, Windows 12 10 8 Different browsers equals different Avg. Load Time(sec) 6 4 capabilities and end- 2 user experiences 0 Firefox13 Chrome20 MSIE9 Safari5 Opera9.10 MSIE8 MSIE7 Source: http://arstechnica.com/information-technology/2012/07/firefox-fights-back-holds-on-to-second-place-in-world-browser-shares/
- 6. Mobile Web & App Usage Is Growing Fast Mobile vs. Desktop in South Korea from Sep 2010 to Apr 2012 Desktop Mobile 100 90 80 % of Internet Traffic 70 60 Mobile web traffic in South 50 Korea grew from ~2% to ~24% 40 30 in less than 2 years 20 10 0 Apple App Store & Google Play combined surpassed 45 billion app downloads worldwide in less than 4 years Source: Statcounter, Google, Apple
- 7. The Browser / Native Application Is Becoming The Integration Platform Average number of hosts accessed by the browser across the Gomez Korea Portal Mobile Website Performance Benchmark 9
- 8. 3rd Party Services Can Cause Significant Web & App Performance Issues Facebook issues contributed to load time spikes for a number of top mobile websites
- 9. Website Performance Basics Often Neglected Major retailer boasts about the launch of a new mobile site to meet rising customer expectations New site increases in size and does not follow mobile performance optimization best practices resulting in >2X response time
- 10. Users’ Web Performance Expectations Are High – No Matter What Device/Browser/Technology Percentage Of End-Users Which Expect A Website To Load In 3 Seconds Or Less 100% 90% 80% 70% 60% 50% 89% 83% 40% 30% 59% 20% 10% Survey date = 2012 Survey date = 2011 Survey date = 2009 0% Tablet Smartphone PC Source: Compuware APM; Forrester Research
- 11. End-Users’ Mobile Web Performance Expectations Are Often Not Met 59% of mobile web users expect a website to load on their mobile phone in 3 seconds or less Gomez Korea Mobile Website Benchmark Response Times Across Verticals 50 45 40 Avg. Response Time (sec.) 35 30 26.901 25 20 15 14.705 12.142 10 5 0 End-Users’ Expectations Banking Portal eCommerce Source: 2011 Gomez/Compuware Equation Research Study and Gomez Mobile Benchmarks,
- 12. Mobile Site Performance Impacts Business Results • If dissatisfied with website performance – 49.3% of tablet & 40.3% of smartphone users are unlikely to visit the site again – 33.1% of tablet & 26.8% of smartphone users are less likely to purchase from that company – across all channels Abandonment Rate Across 280+ Websites/271 Million Page Views 30 25 Abandonment Rate (%) 20 15 10 Slower pages = higher abandonment iPhone • Reduces revenue 5 • Increases costs • Damages brand 0 10-10.5 10.5-11 11-11.5 11.5-12 12-12.5 12.5-13 13-13.5 13.5-14 14-14.5 3.5-4 0-0.5 0.5-1 1-1.5 1.5-2 2-2.5 2.5-3 3-3.5 4-4.5 4.5-5 5-5.5 5.5-6 6-6.5 6.5-7 7-7.5 7.5-8 8-8.5 8.5-9 9-9.5 9.5-10 Page Load Time Band (sec) Source: Gomez UEM
- 13. Mobile App Performance Impacts Business Results 47% of mobile users had a problem in the past year when accessing an app on their phone “Mobile apps live and die by their rating in an app store…When the rating suffers, the customer adoption rate suffers.” Margo Visitacion, VP, Forrester Research
- 14. Compuware APM: Driven by End-User Experience Optimize performance across the entire Application Delivery Chain PurePath Application dynaTrace User Gomez User Experience Gomez Synthetic Experience Management Management – Mobile Monitoring - Mobile All Customers 24x7 LoB performance impact Cloud based Customer diagnostics Sampled real world insight Root-cause analysis
- 15. What Are Our Real End-Users' Mobile Site And Native Application Experiences? Easily identify satisfied, tolerating and frustrated end-users
- 16. How Does Our Mobile Site And Application Performance Impact The Business? Identify mobile site & app performance issues & their impact on conversions Correlate the impact of performance to conversions for mobile apps and sites
- 17. Can End-Users Access Our Site/App 24/7? Easily identify mobile website and native app availability issues
- 18. How Do We Identify & Resolve Mobile Site & App Performance Issues Before They Impact Our Customers? Identify issues before customers are impacted with dynamic, real-time alerts Drilldown to diagnose and resolve issues with object level detail
- 19. How Do We Identify & Resolve Mobile Site & App Performance Issues Quickly - Down To The Line Of Code? Visualize mobile sites and applications with dynaTrace Transaction Flow Drill down to the page action PurePath and see the server side interaction
- 20. Optimize Mobile Website Speed With Actionable Insights And Proven Best Practices Google Page Speed Integration With Compuware APM Platform
- 21. With The Compuware APM Mobile Solution Ensure mobile web & native Evaluate the impact of real users’ mobile applications work for all your users site & app experiences on your business Accelerate identification, diagnosis & Reduce monitoring infrastructure resolution of performance issues investment with SaaS platform
- 22. Questions Compuware Customers Asia Enjoy Measurable Benefits • Increased revenue 25% • Reduced revenue loss by 92% and $737,251 annually • Reduced home page load time from 11.3 seconds to 3.4 seconds • Saved 50%+ in staff and fees • Reduced downtime 45% Global • Improved first-hour problem resolution rate to 80% • Improved annual troubleshooting efficiency by 97%, saving $784,000 • Reduced SAP license costs by $475,000 per year For more information visit Compuware.com or contact us at +1 781.778.2700