Comstat - About Us
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Comstat is Puerto Rico's leading full-service public relations firm, founded in 1982, offering a wide range of PR services under one roof, including crisis management and marketing communications. The firm emphasizes strategic planning, measurable results, and strong client relationships, with top management actively involved in all accounts. Comstat has received numerous awards for its innovative public relations work, showcasing its commitment to helping clients enhance their brand reputation and communication effectiveness.
Comstat - About Us
- 1. Our Story
- 2. One Inspirational Dream “To be revered as your hothouse strategic communications partner, promoting understanding and strengthening relationships between you and your audiences, in a creative and effective way.”
- 3. Who we are • Comstat is Puerto Rico’s leading full service public relations firm • Employs 12 professionals fully dedicated to the public relations discipline and additional staff on supporting divisions • Founded in 1982 • An independent Public Relations Division of Badillo Nazca Saatchi & Saatchi, member of Publicis Groupe Network
- 4. Everything you might need under one roof – supporting divisions Specialized Editorial Board Special Events & Promotions Direct Marketing - DIRECT Social Media & Digital Communications Creative Services – Badillo Nazca Saatchi & Saatchi Media Services – MediaNet
- 5. Service Structure President CFO Senior Consultant Group Manager Group Manager Account Executives Account Executives Copywriter Copywriter Social Media Creative Media Net Strategic Planning A dedicated team of professionals that are strategically driven, results oriented and highly creative
- 6. How we work Quality excellence Personal service Customer Satisfaction
- 7. Focus on what matters • Position your brand in the mind and heart of your audiences • Analysis of the environment in which you do business and the audiences you impact • Take your public awareness to the next level • Protect your image and brand reputation • Reach your audiences in a strategic way • Shield you from potential issues • Create multiple-channel communications platforms • Establish networking and key alliances
- 8. Client Relations • Top management closely involved in all accounts. • Active part in the strategic planning process • Weekly status meetings with Account Executives • Top Management directly handles crisis and issues management as well as public affairs plans for all our clients.
- 9. In-depth Communications process Formal and informal research & market situation analysis, including Define the PR Evaluate results issue social , business, government, environment, media audits, etc. Planning & Assessment programming Setting goals, measurable Take action and communicate objectives, strategy, key audiences Implementation and tactics
- 10. Results Oriented • We believe in: • establishing measurable objectives based on research and in-depth analysis. • measurement during the whole communications process. Ie: • Earned publicity value • Content (positive/negative, use of key messages, use of key words, etc.) • Generated leads and sales • ROI analysis • Research • Visits & attendance to events
- 11. Our Partners
- 12. Current Clients
- 13. Public Relations Full array of services
- 14. Corporate Public Relations Marketing Communications • B2B • Consumer marketing PR • Corporate Counsel and Communications • Conventions and exhibitions • Issues and Crisis Management • Marketing events • Media Relations • Product launches • Employee Relations • Environmental • Professional marketing • Labor Communications • Promotions • Reputation Management • Sales presentations • Social Responsibility • Special Events • Sponsorship management • Trade Relations • Trade relations • Public Affairs • Experiential Events • Mergers & Acquisitions • Litigation communications • Community relations
- 15. Recent accolades • 2010 Best Media Relations Program for the Introduction of CVS/pharmacy to Puerto Rico • 2010 Best Marketing Support Program for “Yo amo a mi Toyota” Exhibition • 2010 Best Crisis Management for Toyota vehicles recalls • 2010 Best Public Affairs Program for the Economic Development Plan of Puerto Rico – Private Sector Coalition • 2010 Francisco Paco Oller Special Award for the Most Creative work – “Yo amo a mi Toyota” • 2010 - Torres Braschi Award- Asociación Productos PR • 2009 - Chamber of Commerce of PR- Zenit Award • 2009 Best Issues Management Plan for Coalición del Sector Privado • 2009 Best Audiovisual piece for the 125th anniversary of Sociedad Auxilio Mutuo • 2009 Best Community Relations Program for Toyota’s Lente Verde Program • 2009 Sixto Toro Special Award for the Most Efficient Public Relations Program- Private Sector Coalition
- 16. Why Comstat • Everything you might need under one roof • Ideas to ignite consumers’ passion towards your business • Multi-channel communication that brings you into the local digital landscape • Recognized leadership, rapid response, proven expertise, senior counseling • Extensive networking, knowledge and understanding of government dynamics, social and economic environment • Strong expertise in creating specialized programs and campaigns to strengthen the relationship with your publics • Strong relationships with the media and a team of former journalists on board
- 17. Last, but not least • Our dedication to our partners • Our passion to serve you • Our dedication to do things right • A dedicated team of professionals committed to help you achieve your communications and business goals.