Constraints handout
Download as DOCX, PDF0 likes202 views
The document discusses several constraints that could impact a marketing project for a new drink product. It notes that the project must be completed within 5 weeks, which allows limited time to develop 4 different product types and risks rushing some aspects. It also points out that little additional information is provided about the product, leaving significant work but also creative freedom. Additionally, advertising must comply with UK advertising standards rules to avoid exaggerating product benefits or making unsubstantiated health claims, which could restrict the types of claims that can be made about the product.
Constraints handout
- 1. Constraints Every project gives you opportunities to create but also constraints to work to. Use this hand out to consider the constraints which will affect your project. Constraints What timescale have you got for this project? How could this impact your work? We have 5 weeks to complete this project. This is quite a short amount of time to develop and produce 4 different product types and may restrict the amount of work we can spend on each project. This could force me to spend less time as I would’ve liked on certain aspects of the project and even to rush some of it. Although if I plan and manage my time well I should have enough time to complete everything comfortably. Are there any resources you will need for this project that you will not be provided with? How could this affect your project? What can you do about this? The brief we have been given by Bright Drinks is very brief and there is no additional information provided such as a product name, previous marketing figures or what sort of direction they wish us to take their product. Because of this I pretty much have a clean slate to make the product what I want and take it where I want. This could be viewed positively as I can do what I want, but it does also give me a lot to do and time could become an issue. What restraints could be imposed by an organisation such as the Advertising Standards Authority (ASA)? How could this impact your project? As a company marketing a product I must comply with the ASA’s Cap Codes. These are a list o f rules to ensure that advertisements are suitable and legal. One rule that could be a constraint is 3.2 under the Misleading Advertisement section. The rule reads; “Obvious exaggerations (“puffery”) and claims that the average consumer who sees the marketing communication is unlikely to take literally are allowed provided they do not materially mislead”. This means I must be careful not to state the product has benefits above its actual capabilities to ensure I do not break this rule. Another rule, particularly if I go for my pre-gym workout drink could be 15.6.6 under the Food, Food Supplements and associated Health of Nutritional Claims . This rule reads; “Health claims that refer to a rate or amount of weight loss”.