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Convergence and Fusion
경남과학기술대학교
창업대학원
박상혁교수
Convergence and Fusion
2
복합기
3
IT Convergence
Data
Information
MM Contents
Component H/W
Handheld H/W
Server H/W
Wireless Service
Telecom Infra
Smart Devices
OS
Middleware
Appl. S/W
SoftwareContents
Hardware
Communication
5
Pre-Convergence stageservices
distribution
Tape decks &
phonographs
printers
POS
microfilm, microfiche
cash-registers
tyewriters
Dictation-equip
blank magnetic media
file cabinets
paper Business forms
telecom
copiers
Office
Equipment
cameras
Consumer electronics
computersPABXs
videotex
Info vendors
Media &
publishing
Container
/ medium
Content/
message
< transport — translate — transform — present >
Radio &
stereos
TV sets
Transaction
process
terminals
Word processors
Custom software
books
Magazines &
journals
newsletters
Record &
cassettes
Movies
TV programs
directories
Mine computers
Main frames
telephones
Transmission
equip
Telephone switching equip
Int’l Long distance &
local telephone services
Mobile svcs
paging svcs
Multiplexing svcs
teletext
Professional &
consulting svcs
Financial svcs
Advertising svcs
News
svcs
Broadcast networks & stations
cable networks & operators
Mail,
delivery &
courier services
Mailgram
Telex electronic mail svcs
FM subcarriers
distribution Broadcast networks & stations
cable networks & operators
Mail,
delivery &
courier
services
Mailgram
Telex
electronic
mail svcs
Direct broadcast satellite
Convergence stage early 2000sservices
printers
POS
microfilm
microfiche
cash-registers
tyewriters
Dictation-equip
blank magnetic media
file cabinets
paper
Office
Equipment
Container
/ medium
Content/
message
< transport — translate — transform — present >
Consumer electronics
TV sets
radios & stereos
Media &
publishing
books
Magazines &
journals
Newsletters
newspapers
Record &
cassettes
Film, TV & video
CD & videodisk
Directories
videogame cartriges
computers
Transaction process
GUI / OS
terminals
Work-stations
personal computers
notebook PCs
packaged software
Mine computers
Main frames
telecom
cellular
Telephones
Facsimile
Int’l Long distance &
local telephone services
Mobile svcs
paging svcs
Multiplexing svcs
Info vendors
Professional &
consulting svcs
Financial svcs
Advertising svcs
News
svcs
E-mail
videotex
teletext
Telephone
switching equip
Entertainment
CD players
VCRs & Video disk
Word
processors
CD-ROM
PABXs
Modems
Custom software
Electronic reference
spell checkers
Electronic PIMs autodialers
Video-game
consoles
Printers
copiers
Tape decks &
phonographs
calculators
watches
Business forms
FM subcarriers
VANs
Convergence stage at 2010services
Office
Equipment
Container
/ medium
Content/
message
< transport — translate — transform — present >
Consumer electronics
Media &
publishing
books
Magazines &
journals
Newsletters
newspapers
I-Movies
I-TV
Interactive
entertainment &
education
Computers
Telecommunication
Int’l Long distance &
local telephone
services
Info vendors
ISDN “Fiber to the home”
PCS &
digital
cellular
smart
screen
phones
Virtual
shopping
Copier/
Printer/
Scanner
/FAX
“national data highway”
PDA
Interactive news
CD-ROM
multimedia players
Electronic
photography
Digital DBS
Video
conferencing
Voice &
video
E-mail
Virtual concepts,
museums
Information
On demand
Transaction
processors
Virtual
reality
Public
Kiosks
Video servers
Custom publishing
HDTV
“information
appliances”
Smart TVs
PIM PCs
Video
printer
Sub-industries fuse to create a plethora of new multi-function devices,
products & services that take advantage of new technologies and
infrastructures. These, in turn, create new markets and new industries.
GUI & OS
Smart Agents
distribution
매체와 과업과의 관계-1
직접대면 전화
카카오톡
(SNS)
전자우편
데이트
신청
청혼
동문회
모임알림
LOL
가르쳐주기
매체와 과업과의 관계-2
직접대면 전화
카카오톡
(SNS)
전자우편
전사
야유회가기
부품 주문
하청업체
선정하기
건의사항
(Top Mgm’t)
매체와 과업과의 관계-3
정보 풍부성이 낮은 매체 정보 풍부성이 높은 매체
규칙/규정 전자우편 팩스 보고서 직접대면 회의
불확실성 개선 능력
모호성 개선 능력
커뮤니케이션 매체의 발전속도
• 매체가 생활양식을 어떻게 바꿀 수 있는가?
– 그라함 벨의 전화 : 뉴스, 음악전달 수단
– TV발명 : 연극 무대 대체 수단
• 각종 서비스 이용자 5백만명 돌파에 걸린 시간 (우
리나라 기준)
– 인터넷 : 1994년 시작 이후 5년(1999년)
– 이동전화 : 1984년 시작 이후 13년(1997년)
– 유선전화 : 1884년 시작 이후 104년(1988년)
인터넷은 기존사업을 어떻게 바꾸는가?
• 증권업
– e*trade vs. Charles Schwab
• 서적산업
– 미국 : Amazon vs. Barnes & Noble
– 우리나라 : ?? vs. 종로/교보문고
• P.C판매업
– Dell vs. Compaq
• 산업마다 다른 속도와 패턴으로 진행되어 감.
IT infusion into all industries
Education
TBE
Material
New Diode
New Display &
Input processing
Construction
FTTH Embedded
Textile
Wearable
processors
Entertainment
Video Game,
MM/VR VOD
Appliance
Digital
Appliances
Automobile
Telematics
IVE
IT
Industry
E-Business Leads into New Market
 Value Matrix : PVC & VVC
collection
organization
selection
sharing
Physical value chain
Virtual value chain
New
market
Value
matrix
o Develop new rules of game : re-creation of the industry
o e.g. Image Technology International
generalization
New
market
New
market
웹 생활양식
• 웹 생활양식의 구현
– Social Media, IoT, 3D Printer, Drone, Google
Glasses
– Connected Company
성찰
• 배운점
• 느낀점
• 실행할점
17

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Convergence and fusion (컨버전스와 퓨전)

  • 4. IT Convergence Data Information MM Contents Component H/W Handheld H/W Server H/W Wireless Service Telecom Infra Smart Devices OS Middleware Appl. S/W SoftwareContents Hardware Communication
  • 5. 5
  • 6. Pre-Convergence stageservices distribution Tape decks & phonographs printers POS microfilm, microfiche cash-registers tyewriters Dictation-equip blank magnetic media file cabinets paper Business forms telecom copiers Office Equipment cameras Consumer electronics computersPABXs videotex Info vendors Media & publishing Container / medium Content/ message < transport — translate — transform — present > Radio & stereos TV sets Transaction process terminals Word processors Custom software books Magazines & journals newsletters Record & cassettes Movies TV programs directories Mine computers Main frames telephones Transmission equip Telephone switching equip Int’l Long distance & local telephone services Mobile svcs paging svcs Multiplexing svcs teletext Professional & consulting svcs Financial svcs Advertising svcs News svcs Broadcast networks & stations cable networks & operators Mail, delivery & courier services Mailgram Telex electronic mail svcs FM subcarriers
  • 7. distribution Broadcast networks & stations cable networks & operators Mail, delivery & courier services Mailgram Telex electronic mail svcs Direct broadcast satellite Convergence stage early 2000sservices printers POS microfilm microfiche cash-registers tyewriters Dictation-equip blank magnetic media file cabinets paper Office Equipment Container / medium Content/ message < transport — translate — transform — present > Consumer electronics TV sets radios & stereos Media & publishing books Magazines & journals Newsletters newspapers Record & cassettes Film, TV & video CD & videodisk Directories videogame cartriges computers Transaction process GUI / OS terminals Work-stations personal computers notebook PCs packaged software Mine computers Main frames telecom cellular Telephones Facsimile Int’l Long distance & local telephone services Mobile svcs paging svcs Multiplexing svcs Info vendors Professional & consulting svcs Financial svcs Advertising svcs News svcs E-mail videotex teletext Telephone switching equip Entertainment CD players VCRs & Video disk Word processors CD-ROM PABXs Modems Custom software Electronic reference spell checkers Electronic PIMs autodialers Video-game consoles Printers copiers Tape decks & phonographs calculators watches Business forms FM subcarriers VANs
  • 8. Convergence stage at 2010services Office Equipment Container / medium Content/ message < transport — translate — transform — present > Consumer electronics Media & publishing books Magazines & journals Newsletters newspapers I-Movies I-TV Interactive entertainment & education Computers Telecommunication Int’l Long distance & local telephone services Info vendors ISDN “Fiber to the home” PCS & digital cellular smart screen phones Virtual shopping Copier/ Printer/ Scanner /FAX “national data highway” PDA Interactive news CD-ROM multimedia players Electronic photography Digital DBS Video conferencing Voice & video E-mail Virtual concepts, museums Information On demand Transaction processors Virtual reality Public Kiosks Video servers Custom publishing HDTV “information appliances” Smart TVs PIM PCs Video printer Sub-industries fuse to create a plethora of new multi-function devices, products & services that take advantage of new technologies and infrastructures. These, in turn, create new markets and new industries. GUI & OS Smart Agents distribution
  • 9. 매체와 과업과의 관계-1 직접대면 전화 카카오톡 (SNS) 전자우편 데이트 신청 청혼 동문회 모임알림 LOL 가르쳐주기
  • 10. 매체와 과업과의 관계-2 직접대면 전화 카카오톡 (SNS) 전자우편 전사 야유회가기 부품 주문 하청업체 선정하기 건의사항 (Top Mgm’t)
  • 11. 매체와 과업과의 관계-3 정보 풍부성이 낮은 매체 정보 풍부성이 높은 매체 규칙/규정 전자우편 팩스 보고서 직접대면 회의 불확실성 개선 능력 모호성 개선 능력
  • 12. 커뮤니케이션 매체의 발전속도 • 매체가 생활양식을 어떻게 바꿀 수 있는가? – 그라함 벨의 전화 : 뉴스, 음악전달 수단 – TV발명 : 연극 무대 대체 수단 • 각종 서비스 이용자 5백만명 돌파에 걸린 시간 (우 리나라 기준) – 인터넷 : 1994년 시작 이후 5년(1999년) – 이동전화 : 1984년 시작 이후 13년(1997년) – 유선전화 : 1884년 시작 이후 104년(1988년)
  • 13. 인터넷은 기존사업을 어떻게 바꾸는가? • 증권업 – e*trade vs. Charles Schwab • 서적산업 – 미국 : Amazon vs. Barnes & Noble – 우리나라 : ?? vs. 종로/교보문고 • P.C판매업 – Dell vs. Compaq • 산업마다 다른 속도와 패턴으로 진행되어 감.
  • 14. IT infusion into all industries Education TBE Material New Diode New Display & Input processing Construction FTTH Embedded Textile Wearable processors Entertainment Video Game, MM/VR VOD Appliance Digital Appliances Automobile Telematics IVE IT Industry
  • 15. E-Business Leads into New Market  Value Matrix : PVC & VVC collection organization selection sharing Physical value chain Virtual value chain New market Value matrix o Develop new rules of game : re-creation of the industry o e.g. Image Technology International generalization New market New market
  • 16. 웹 생활양식 • 웹 생활양식의 구현 – Social Media, IoT, 3D Printer, Drone, Google Glasses – Connected Company