Converging technology- Smartphone
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This document discusses converging technologies and smartphones. It defines converging technology as combining multiple technologies into one device, using smartphones as an example. Smartphones are described as phones that have advanced operating systems, touchscreens, apps, and computing power. The document outlines many built-in and downloadable features of smartphones and how they are affecting digital consumerism, mobile commerce, and advertising. Opportunities for businesses and challenges of smartphone technology are mentioned. The conclusion states that converging technology brings convenience and that smartphones are positively impacting various areas.
Converging technology- Smartphone
- 2. CONVERGING TECHNOLOGY EXAMPLE-SMARTPHONE TECHNOLOGY FUTURE OF SMARTPHONE MARKET SCENARIO OPPURTUNITIES CHALLENGES CONCLUSION
- 3. Converging technology means combining multiple technologies into one. Simple example- a phone with alarm, calculator, came ra, music, video, intern et, etc
- 4. Previously separate technologies such as voice (and telephony features), data (and productivity applications), video now share resources and interact with each other synergistically.
- 5. Interconnection of information and communications technologies(ICT), computer networks, and media content.
- 6. Coming together of technologies which involve different types of media(media convergence) into one single platform for multi-functionality by digitalization(digital convergence).
- 8. Why the name smartphone ? It’s a phone that’s smart- operating system like Android, iOS, Windows Phone, Blackberry OS, Symbian, etc. supporting advanced features. High-resolution touch screen, WiFi, GPS, 3rd party apps. Advanced computing capability, more RAM, more storage space, and larger screens
- 9. INBUILT 1. Phone book 2. 3G Video calling 3. Web browser, E-mail 4. Weather Forecast 5. Alarm clock, stopwatch, timer 6. Calculator, Calendar 7. Note taker 8. Music player, Voice recorder 9. Photo album 10. Camera (still and video) 11. GPS navigation 12. App store search 13. FM/AM 14. Voice Search DOWNLOADABLE 1. Flashlight 2. Dictionary 3. News 4. Video calling (Skype) 5. Games and entertainment 6. E-book reader 7. Bar Code reader 8. Converters (money, measurements) 9. Magnifying glass and mirror 10. Internet radio 11. Music identifier 12. Compass 13. WiFi hotspot 14. Live TV 15. Swipe machine 16. Universal remote control 17. Health trainer 18. Heart rate monitor, eye test
- 14. Smartphone one of the factors for “Digital consumerism”. › 46% smartphone users use internet everyday. › 88% use smartphone while doing other things. › 95% look for local info like restaurant address, movie showtime. 86% take action on it. › 91% research a product on phone. 54% buy It on phone, bringing “Mobile commerce”. › 96% notice mobile ads. 85% search on these ads.
- 15. Mobile-optimized site. Mobile apps – for existing products, for beginning one. Mobile-ads. Clickable mobile numbers during search. Games for promotion of films.
- 16. OS Changes(Updated versions). Frequent buying of new phones. Data protection. Burner applications for temporary, disposable phone numbers. More threats needs more security updates.
- 17. Converging technology can be said as convenient technology as it brings ease to do tasks and helps keep us informed. Smartphones are affecting productivity, communication in the workplace, social engagement and education in a positive way. The Future is calling!!!