This document discusses common misconceptions about optimal experimental designs. It notes that while optimal designs are not always orthogonal, standard orthogonal textbook designs are optimal under certain models. Orthogonal designs also depend on the assumed model. The document introduces alias optimal designs as a new criterion that can reduce aliasing in optimal designs compared to traditional D-optimal designs. It provides examples of custom designs in JMP and concludes that optimal designs generally perform well across a range of models without requiring an exact pre-specified model.