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Enrique
Fernández

            1
NO
Mi Jefe, la cultura del
NO y otras razones
                               NO
para ser Emprendedor                NO


Enrique Fernández
CEO SupplierSync & Fuzhou HC
Mayo 2011




                                         2
Background

Enrique Fernández,
CEO
Ingeniería Civil Industrial,
PUCV

MBA HTW Berlin, Alemania



 País: Chile
 CEO at hcindustry.com, China based
  internet-trading company
 CEO at SupplierSync




                                       3
Background

Enrique Fernández,
CEO
Ind. Eng. PUCV,

MBA HTW Berlin, Germany




 País: Chile
 Ex. Capgemini Consulting
 CEO at hcindustry.com, China based
  internet-trading company
 CEO at SupplierSync




                                       4
Razón 1: EL JEFE y la Cultura del NO




                                       5
Razón 2: Exit Strategy


 •   Cómo renunciaba y empezaba mi emprendimiento? -> Exit
     Strategy
 •   Amarrar el primer cliente antes de renunciar -> +Cash Flow
 • Cash positivo desde Día 1
 •   Año 2009 -> 500K USD
 •   Esperado 2011 -> 5M USD




                                                                  6
Razón 3: Visión


 •   SupplierSync nace de vivir el el problema mismo.
 •   Primer producto de orientación 100% Tecnológica.
 •   Intro a CustDev y el Lean Canvas.
 •   StartupChile -> cambio de pardigma? volver?
 • Desafíos: Mano de obra “emprendedora”, burocracia, otros
 •   100 starups en Julio…WOW! -> Oportunidad!




                                                              7
SupplierSync

            Social Life                      B2B Sourcing Life




 Internet penetration-> 440% (200-    2011-> 3000+ verified scams in
  2010)                                 Alibaba.com (market leader)
 Facebook->over 600M usuarios         People don‟t share anything
 Social Sharing, Social               70% Buyers is afraid of scams
  Communication, Social Buying         80% Suppliers have rentention
 Users Collaboration                   problems

                                                                         8
SupplierSync- El Problema

             Buyers                          Suppliers


 Hard to find reliable suppliers   Customer Retention is very low
 prospects in specific markets     with the current solutions.
 (good suppliers are an asset).
                                   Personal suggestions are a key
 Personal suggestions are a key    element, but are a limited
 element, but are a limited        resource.
 resource.
                                   Hard to find reliable sales
 Sourcing risk is high.            prospects in specific markets.




                                                                    9
3- Our Solution / Features

      Buyers Can

  Access B2B group buying
  promotions.

  Post their sourcing needs.

  Suggest (Route) other people.

  Endorse people„s skills.

  *Request certification process.

  Search for the best at lower
  risk.




                                    10
3- Our Solution / Features

                                 Suppliers Can

                             Offer B2B group buying
                                        promotions.

                                Suggest (Route) other
                                             people.

                               Endorse people„s skills.

                                 *Request certification
                                             process.

                             Get new customers easily
                                    and reach loyalty.




                                                          11
Conclusiones

 • Usen al jefe.
 • Salida de la empresa -> Planeada -> Financiamiento?
 • Sacrificios pero más recompenzas.
 • CustDev + Lean Canvas-> Aprovecharlo!
 • Aprendan temprano, aprendan rápido-> Fallen temprano, fallen y
   aprendan rápido




                                                                    12
Gracias!



@efernandezr
@suppliersync
Tiago Matos
•We studied




  •Jan 2008
•We worked




 •Jun 2008
•We built




  •Dec 2009
Vijay Kailas
Social TV for the next generation




•Vijay Kailas, CEO and Founder
20
21
22
23
24
George
Cadena
Why I
became a
  starter.


I’ve always
 wanted to
  be one.
Undergrad
Coming from…




               Grad School
I thought that it
      would be
something like this.
I took the safe &
traditional route -
       Work
It was cool.
A year in Afghanistan
When I got back, I was ready
  for the American dream


 White Picket
   Fence
But when I got back,
    it felt like this




                 So I quit!
What I want
Work & Life
 to = Joy
My
projects
For me to you
Who we are
 We’re not Professors. We’re
   simply students from
 different parts of the world
  who love what we do and
   want the same for you
¿Preguntas?

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Course 1 - 2nd session

  • 2. NO Mi Jefe, la cultura del NO y otras razones NO para ser Emprendedor NO Enrique Fernández CEO SupplierSync & Fuzhou HC Mayo 2011 2
  • 3. Background Enrique Fernández, CEO Ingeniería Civil Industrial, PUCV MBA HTW Berlin, Alemania  País: Chile  CEO at hcindustry.com, China based internet-trading company  CEO at SupplierSync 3
  • 4. Background Enrique Fernández, CEO Ind. Eng. PUCV, MBA HTW Berlin, Germany  País: Chile  Ex. Capgemini Consulting  CEO at hcindustry.com, China based internet-trading company  CEO at SupplierSync 4
  • 5. Razón 1: EL JEFE y la Cultura del NO 5
  • 6. Razón 2: Exit Strategy • Cómo renunciaba y empezaba mi emprendimiento? -> Exit Strategy • Amarrar el primer cliente antes de renunciar -> +Cash Flow • Cash positivo desde Día 1 • Año 2009 -> 500K USD • Esperado 2011 -> 5M USD 6
  • 7. Razón 3: Visión • SupplierSync nace de vivir el el problema mismo. • Primer producto de orientación 100% Tecnológica. • Intro a CustDev y el Lean Canvas. • StartupChile -> cambio de pardigma? volver? • Desafíos: Mano de obra “emprendedora”, burocracia, otros • 100 starups en Julio…WOW! -> Oportunidad! 7
  • 8. SupplierSync Social Life B2B Sourcing Life  Internet penetration-> 440% (200-  2011-> 3000+ verified scams in 2010) Alibaba.com (market leader)  Facebook->over 600M usuarios  People don‟t share anything  Social Sharing, Social  70% Buyers is afraid of scams Communication, Social Buying  80% Suppliers have rentention  Users Collaboration problems 8
  • 9. SupplierSync- El Problema Buyers Suppliers Hard to find reliable suppliers Customer Retention is very low prospects in specific markets with the current solutions. (good suppliers are an asset). Personal suggestions are a key Personal suggestions are a key element, but are a limited element, but are a limited resource. resource. Hard to find reliable sales Sourcing risk is high. prospects in specific markets. 9
  • 10. 3- Our Solution / Features Buyers Can Access B2B group buying promotions. Post their sourcing needs. Suggest (Route) other people. Endorse people„s skills. *Request certification process. Search for the best at lower risk. 10
  • 11. 3- Our Solution / Features Suppliers Can Offer B2B group buying promotions. Suggest (Route) other people. Endorse people„s skills. *Request certification process. Get new customers easily and reach loyalty. 11
  • 12. Conclusiones • Usen al jefe. • Salida de la empresa -> Planeada -> Financiamiento? • Sacrificios pero más recompenzas. • CustDev + Lean Canvas-> Aprovecharlo! • Aprendan temprano, aprendan rápido-> Fallen temprano, fallen y aprendan rápido 12
  • 15. •We studied •Jan 2008
  • 17. •We built •Dec 2009
  • 19. Social TV for the next generation •Vijay Kailas, CEO and Founder
  • 20. 20
  • 21. 21
  • 22. 22
  • 23. 23
  • 24. 24
  • 26. Why I became a starter. I’ve always wanted to be one.
  • 28. I thought that it would be something like this.
  • 29. I took the safe & traditional route - Work
  • 31. A year in Afghanistan
  • 32. When I got back, I was ready for the American dream White Picket Fence
  • 33. But when I got back, it felt like this So I quit!
  • 34. What I want Work & Life to = Joy
  • 36. For me to you
  • 37. Who we are We’re not Professors. We’re simply students from different parts of the world who love what we do and want the same for you