Coveo Machine Learning for E-Commerce: At the Center of Business Challenges, by Christine Yu, Machine Learning Developer at Coveo
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Coveo is an AI-powered digital personalization platform focused on enhancing e-commerce experiences through machine learning and predictive data science. It provides automated relevance tuning, dynamic navigation, and personalized recommendations, utilizing advanced analytics to improve user interactions and satisfaction. With significant growth and capital investment, Coveo aims to unify relevance across various touchpoints to drive higher customer satisfaction and revenue growth.
Coveo Machine Learning for E-Commerce: At the Center of Business Challenges, by Christine Yu, Machine Learning Developer at Coveo
- 1. Christine Yu Machine Learning Developer, Coveo Coveo Machine Learning for E-Commerce At the Center of Business Challenges
- 2. 2 Copyright © 2019 Coveo Solutions Inc. All rights reserved. Proprietary and CONFIDENTIAL About Coveo Who are we? What are we doing? Start the journey Query suggest Automated Relevance Tuning (ART) Dynamic navigation experience E-Commerce recommender User profile Outline
- 3. Copyright © 2019 Coveo Solutions Inc. All rights reserved. Proprietary and CONFIDENTIAL WHAT IS COVEO?
- 4. 4 Copyright © 2019 Coveo Solutions Inc. All rights reserved. Proprietary and CONFIDENTIAL People higher proficiency from employees Customers higher satisfaction from customers Growth higher revenue from sales THREE CEO PRIORITIES
- 5. 5 Copyright © 2019 Coveo Solutions Inc. All rights reserved. Proprietary and CONFIDENTIAL ABOUT COVEO Leading & fastest growing AI powered digital personalization platform employees, 45% in R&D/Data science GARTNER MAGIC QUADRANT FOR INSIGHT ENGINES (JULY 2018) $100M 400 capital investment in 2018 50% Y/Y growth rate clients deployments globally1,000 AI/Machine learning, predictive data science, behavioral analytics, contextual search & intelligent recommendations
- 6. 6 Copyright © 2019 Coveo Solutions Inc. All rights reserved. Proprietary and CONFIDENTIAL Unified Relevance Across Multiple Touch Points Unified Interactions Intelligence Unified Content WEBSITES COMMERCE CONTACT CENTERSCOMMUNITIES SUPPORT PORTALS IN-PRODUCTCRM INTRANETSMOBILE COVEO ANALYTICS COVEO MACHINE LEARNING COVEO INDEX SIGNALS OUTCOMES CONTENT INTENT PERSONALIZATION Search Recommendations ACTIVITIES Interfaces CONTEXTRELEVANCE
- 7. 7 Copyright © 2019 Coveo Solutions Inc. All rights reserved. Proprietary and CONFIDENTIAL Millions of Predictions Peak: 210 predictions / sec 11M predictions / day Millions of Events Peak: 425 events / sec 22M events / day Live Data Transformation Distributed ML Algorithms (1K models learned / days) Scalable Model Serving (6375 models live)
- 9. Copyright © 2019 Coveo Solutions Inc. All rights reserved. Proprietary and CONFIDENTIAL QUERY SUGGEST
- 10. 10 Copyright © 2019 Coveo Solutions Inc. All rights reserved. Proprietary and CONFIDENTIAL Query Suggest – Personalization User = Cloud AdministratorUser = Anonymous User
- 11. Copyright © 2019 Coveo Solutions Inc. All rights reserved. Proprietary and CONFIDENTIAL AUTOMATED RELEVANCE TUNING
- 12. Switch? Networking Switch Nintendo SwitchLight Switch
- 13. 13 Copyright © 2019 Coveo Solutions Inc. All rights reserved. Proprietary and CONFIDENTIAL Worst case scenario?
- 14. 14 Copyright © 2019 Coveo Solutions Inc. All rights reserved. Proprietary and CONFIDENTIAL Automated Relevance Tuning (ART) TM User visit Search Search Click on item switch nintendo switch What we’ve learned When searching for “switch”, or “nintendo switch”, Nintendo Switch with Blue and Red Joy-Con is a good item. Nintendo Switch with Blue and Red Joy-Con
- 15. 15 Copyright © 2019 Coveo Solutions Inc. All rights reserved. Proprietary and CONFIDENTIAL
- 16. 16 Copyright © 2019 Coveo Solutions Inc. All rights reserved. Proprietary and CONFIDENTIAL
- 18. 18 Copyright © 2019 Coveo Solutions Inc. All rights reserved. Proprietary and CONFIDENTIAL Boosting results based on category Anatomy of a visit Search Search for “switch” Select Filters Selects “Video Games” in Category Click on Item User clicks on ”Super Mario Odyssey” Category Video Games What we’ve learned When searching for “switch”, Category is an important filter. Video Games is a relevant Category.
- 19. 19 Copyright © 2019 Coveo Solutions Inc. All rights reserved. Proprietary and CONFIDENTIAL Filter and filter value ordering Dynamic display: query = tablet Filter Ordering Most relevant filters appear on top of the page Filter Value Ordering Most relevant filter values appear on top of the list of value options Category auto-selection Relevant categories are pre-selected for the user Category: Computers & Tablets/ Tablets
- 20. Copyright © 2019 Coveo Solutions Inc. All rights reserved. Proprietary and CONFIDENTIAL E-COMMERCE RECOMMENDER
- 21. Recommendation Use Cases User-based Recommendations Item-based Recommendations Model short-term preferences Other people also viewed Other people also bought Model Long-term preferences Users similar to you liked… Based on your interests...
- 22. 22 Copyright © 2019 Coveo Solutions Inc. All rights reserved. Proprietary and CONFIDENTIAL User-Based Recommender Featured recommendations based on your profile: User: Likes video games, previously looked at many for mouses G613 Mechanical Gaming Keyboard MX Master 2S G603 Gaming Mouse 4K Pro Webcam Corded Mouse M500 Score: 0.80 Score: 0.73 Score: 0.57 Score: 0.40 Score: 0.28
- 23. 23 Copyright © 2019 Coveo Solutions Inc. All rights reserved. Proprietary and CONFIDENTIAL Item-Based Recommendations People also viewed: Item: The user clicks on an item and reaches the item landing page:
- 24. 24 Copyright © 2019 Coveo Solutions Inc. All rights reserved. Proprietary and CONFIDENTIAL Item-Based Recommendations Interesting items for you Cart Recommender
- 25. Copyright © 2019 Coveo Solutions Inc. All rights reserved. Proprietary and CONFIDENTIAL USER PROFILE
- 26. 26 Copyright © 2019 Coveo Solutions Inc. All rights reserved. Proprietary and CONFIDENTIAL Dynamic Profile What actions your user are doing on different endpoints Fine and dynamic Static Profile Which are your user attributes ▶ Department ▶ Gender ▶ Age Group ▶ Country ▶ … more Wide segmentation User Action History User Profile Service 18-35 y/o KB Site and Community Top Documents: Nest User manual 120v 60hz Power regulation Males Own a Nest thermostat Canada Top Documents: Nest User manual 120v 60hz Power regulation
- 27. Copyright © 2019 Coveo Solutions Inc. All rights reserved. Proprietary and CONFIDENTIAL COVEO & BETTER DIGITAL JOURNEY
- 28. 28 Copyright © 2019 Coveo Solutions Inc. All rights reserved. Proprietary and CONFIDENTIAL Query Suggest Recommendations Relevant search results across content types Dynamic navigation experience Personalized for me! User: