CQA Chicago 2011
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Jesse Schell gave a presentation on game design and using pleasure to motivate people. He discussed how rewards can backfire and introduced self-determination theory, which says people need competence, relatedness, and autonomy. Schell explained that games are designed entirely for pleasure through feedback, progress, success, challenges and more. He argued pleasure is complex and contextual, and that experiences can be improved by understanding what people will enjoy and finding ways to increase their enjoyment.
CQA Chicago 2011
- 1. The Art of Game Designand the pleasure revolutionJesse SchellCQA Chicago - 2011
- 5. TVReality TVGroceriesOrganic GroceriesBig MacAngus Burger
- 12. +10!+20!+20!
- 13. +10!+10!+5!
- 14. +500!+45!
- 15. +200!+50!
- 16. +50!+100!+30!
- 18. +100!+100!
- 19. ++2700!
- 25. Choco-fication!
- 38. Self-Determination TheoryCompetenceRelatednessAutonomyI want to be good at what I do!I want freedom!I want to connect to others!
- 39. “Work consists of whatever a body is obliged to do, and play consists of whatever a body is not obliged to do.”- Mark Twain
- 41. InternalizationExtrinsicExternal: Cuz I’ll get $5Introjected: Cuz I’ll feel bad if I don’tIdentified: Cuz its importantIntegrated: Cuz that’s who I amIntrinsic: Cuz I feel like it!
- 46. Games are special because… They are interactiveThey are designed ENTIRELY for pleasure
- 47. Games provide:Clear FeedbackA Sense of ProgressThe Possibility of SuccessMental and Physical ExerciseA Chance to Satisfy Your CuriosityA Chance to Solve a ProblemA Feeling of Freedom
- 48. GamifyPleasurize
- 59. You CAN make your experiences betterAsk yourself these simple questions:Given what I know about my guests…Why will they like this experience?How can I get them to like it more?
- 63. Thanks!Slides: jesseschell.comTwitter: @jesseschell Email: jesse@schellgames.com