Creating compelling events and doing more with less
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This document discusses how to create successful events while maximizing resources. It emphasizes defining what success looks like for an organization, establishing return on investment, return on objectives, and return on engagement. It also stresses the importance of knowing customers through personas and tailoring events to their needs, hopes and aspirations. The document provides tips for creating compelling events while doing more with less, such as prioritizing objectives, outsourcing tasks, engaging partners and sponsors, and focusing on the overall experience.
Creating compelling events and doing more with less
- 1. Creating compelling events and doing more with less Pauline Coulter
- 2. What we’ll cover… • What does success look like for your organisation? • Establishing the ROI, ROO and ROE factor • Knowing your customer and creating the story • Doing more with less
- 3. What does success look like? • £££££’s? • Growing database? • Profile and awareness raising? • Building membership? • Customer satisfaction?
- 4. Exercise • What does success look like for your event and organisation?
- 9. Video clip
- 10. Photo by Haags Uitburo - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/8816624@N08 Created with Haiku Deck
- 11. Photo by TOTORORO.RORO - Creative Commons Attribution License https://www.flickr.com/photos/7798382@N03 Created with Haiku Deck
- 12. Knowing your customer • Are you giving your customers a story and an experience? • Who is your customer? • Do you know their hopes, fears and aspirations? • What is their profile? Can you speak directly to your customer?
- 14. Photo by bark - Creative Commons Attribution License https://www.flickr.com/photos/49503168860@N01 Created with Haiku Deck
- 15. Industry Life Cycle Copyright The Media House 2015
- 16. Creating the event –Can you get speakers/trainers –Is topic too broad/niche? –How easy is it to write topic brief? –Potential sponsors/exhibitors –Who else is making money in this market?
- 17. Doing more with less
- 18. Doing more with less • Requires a strategic defining of priorities – not everything can be a priority… • Don’t stick with the same routines and process – re-evaluate according to your objectives • Technology, yes but mix it up to keep it fresh
- 20. Doing more with less – the practical stuff • Define the experience. What needs to stay and what can you lose? • What can you outsource? • What can you get your partners to do for you? • Can your sponsors do your marketing for you? • What can you contra deal? • It’s all about how you make people feel from the moment they arrive
- 21. Thank you for your time pauline@wingandprosper.com 07989 560353