Creating Great Analog Souvenirs for a Digital Era
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The document discusses the concept of analog souvenirs as physical manifestations of digital experiences, emphasizing their emotional resonance in a digital age. It includes insights on their popularity, artistic motivations, and tips for leveraging analog experiences in retail innovation. The author argues for the importance of bridging the digital-physical divide through creative expressions and thoughtful design.
Creating Great Analog Souvenirs for a Digital Era
- 1. HELLO, SXSW Creating Great Analog Souvenirs for a Digital Era Ryan Bigge March 11, 2013 @biggeidea
- 2. Can I borrow a feeling? Every great analog souvenir should evoke an emotional response or meet an emotional need Visit physidigital.com for image sources
- 4. Instaprint
- 5. Photoshop in real life
- 6. Alan Belcher
- 8. Let me clarify… physidigital is a physical manifestation of a digital experience
- 9. Let me clarify… physidigital is a physical manifestation of a digital experience analog souvenirs are a specific type of physidigital object or experience
- 10. Tom Haverford’s real life Pinterest board (Season 5 Episode 4 of Parks and Recreation)
- 11. old is the new new “The future of interactivity involves a picture of a hamburger on a corkboard.” –Ryan Bigge
- 12. old is the new new “The future of interactivity involves a picture of a hamburger on a corkboard.” –Ryan Bigge “The next decade is going to be about healing the digital-physical divide by pulling bits back into the world of atoms.” –Wired
- 13. The plan • Why are analog souvenirs so popular? • Philosophical and artistic motivations • Personal tips and insights • Using analog souvenirs to drive retail innovation
- 14. Analog souvenirs Why so popular?
- 15. Pantone calendar
- 16. fizzydigital physidigital sounds like fizzy digital
- 17. fizzydigital physidigital sounds like fizzy digital fizzy digital fuzzy digital
- 18. dematerialization All that is solid melts into zeros and ones
- 21. Analog souvenirs A bit of theory
- 22. Polaroid Cacher
- 23. “Beautiful as the chance meeting on a dissecting table of a sewing machine and an umbrella.”
- 24. Hybrid thoughts • Dada collage • Surrealism • Druids vs. Engineers (Paul Saffro) • Nathan Jurgenson vs. IRL Fetish • Reverse skeuomorph
- 25. SXSW 2013 comrades • The Paradox of the Cloud • Digital Reality: Life in Two Worlds • Re-imagining Toys: Merging the Physical and Digital • Physical and Digital Collide: Retail Rewired • Embracing Analog: Why Physical is Hot • Are You a Digital Hoarder? • Analogue Anonymous Meetup
- 26. Analog souvenirs What I’ve learned
- 27. txt2hold.ca
- 28. tweet2hold.com
- 31. The Brototypes: Ryan Bigge Ron Wild Dylan Reibling Edwin Lara
- 33. Lymbix emotes • Affection • Enjoyment • Amusement • Contentment • Sadness • Anger • Fear • Humiliation Lymbix.com
- 34. physical manifestation of digital experience 1.0 Photo courtesy of dylanreibling.com
- 35. physical manifestation of digital experience 2.0 Photo courtesy of dylanreibling.com
- 36. behold txt2hold Photo courtesy of dylanreibling.com
- 37. Lesson #1 Do your research
- 38. Sweet emotion • Baby announcements • Birthday wishes • Romantic messages
- 39. Lesson #2 Test in the real world
- 42. tweet2hold Nuit Blanche 2011 Toronto Photo courtesy of mikelewisphotographer.com
- 43. Photo courtesy of mikelewisphotographer.com
- 44. Nuit Blanche 2011 Toronto Photo courtesy of mikelewisphotographer.com
- 45. Lesson #3 Idea selects the technology
- 46. “Paper holds a memory.” –John Guppy, Toronto Origami Society
- 47. Lesson #4 You are not your target audience
- 48. Jake Barton is smart “The broader you go with your work, the simpler it needs to be.” “People can be more interesting than technology.” --Local Projects | vimeo.com/54561376
- 50. Lesson #5 Accumulation is a powerful aesthetic tool Video about tweet2hold’s physical data visualization project for Social Media Week Toronto 2012: vimeo.com/43832564
- 51. Lesson Recap Do your research Test in the real world Idea selects the technology You are not your target audience Accumulation is a powerful aesthetic tool
- 52. Analog souvenirs Enhancing in-store retail
- 55. An app for that www.digitalforreallife.com/2013/02/in-store-product-discovery/
- 56. Evernote Smart Notebook by Moleskine
- 57. Looking for inspiration? physidigital.com Includes links to all material referenced in this slidedeck
- 58. Resources physidigital.com txt2hold.ca tweet2hold.com nurun.com new-aesthetic.tumblr.com Robin Sloan, Dance the Flip-Flop Frighteningly Ambitious Startup Ideas medium.com/xoxo-festival/2c9ea2927fb2 infovore.org/archives/2012/07/30/ghostcar/ edge.org/response-detail/2385 thenewinquiry.com/essays/the-irl-fetish/