Creating Products the Lean Way
- 1. Creating Products The Lean Way Based on learnings from three Lean Startups Volker Gersabeck @thinkingUX
- 2. Pidoco - Online Wireframing Software “We shipped a new version of our product every three weeks, starting in 2009. That’s two years before the book “Lean Startup” was published.”
- 3. UXcampEurope - Barcamp for UX people “After nine months of bootstrapping in our spare time we were able to gather 300 UX enthusiasts and 20 sponsors for the first UXcamp in Berlin in 2009.”
- 4. Crewmeister - Online Time Tracking for Small Businesses “It took us less than eight months to get from idea to first paying SaaS customer.”
- 5. Startups often try to build a highway
- 6. And get stuck with a semi finished road
- 7. Lean Startup means to start with a green field first
- 8. Then to see where people walk and paths are forming
- 9. Identify obstacles and remove them
- 10. Finally, pave the paths step by step
- 11. Until you have a proper road
- 12. Goals of Lean Startup • Open your gates (go live) as early as possible • The product that you offer when going live should be the Minimum Viable Product (MVP) • Not to mix with minimum product! • Then learn and improve your product
- 13. MVP Learn Adapt
- 14. What Lean Startups usually do • Product Vision • MVP Development • Go Live • Learn and Adapt
- 15. … and usually don’t do • Product Vision • Validate product vision with user research • Get more insights from target groups • Try different concepts for the MVP • MVP Development • Go Live • Learn and Adapt
- 16. Your Project never starts with a green field
- 17. A Mud Hole is not a good MVP • There has to be one strong reason to walk your field: • it’s more comfortable to walk (better usability) • it’s a shortcut / saves time (save money) • there is a nice viewpoint with a great sight (wow)
- 18. Write down your product vision as a team exercise
- 19. Not only observe your field but have a look beyond
- 20. Have in mind that people can do lots of things while walking
- 21. Path is customer journey
- 22. Path is customer journey Divide path into parts that can be tested in isolation
- 23. If the path is muddy in the beginning, nobody will see how great it is at the end
- 24. Conclusion • Validate your product vision through user research • Have a strong reason to use your MVP • Understand the usage context • Prototype and test the most critical part of the customer journey first • Improve the start of the customer journey first
- 25. Thank you! Volker Gersabeck @thinkingUX User Experience, Product Strategy, Startups I’m looking for new projects!