What Product Well Designed is?
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This document discusses lean UX design principles for product management. It emphasizes testing assumptions and hypotheses with users early through prototypes and minimum viable products. Metrics for measuring success should focus on impacting users' lives positively rather than just activity levels. Success is defined by each startup based on their vision, values, and goals rather than default industry metrics like clicks or time spent. The overall message is to design products that are helpful to users rather than distracting or addictive by prioritizing time well spent.
![1. Vision 2. Lovely People 3. Impact
Behavior affect company & society
« Anything that an organism does involving
action and response to stimulation »
Definition: [Behavior]
1 Billion spend mornings on their phones,
90% would prefer not to!](https://image.slidesharecdn.com/productwelldesigned-160702113323/85/What-Product-Well-Designed-is-38-320.jpg)
What Product Well Designed is?
- 1. Lean UX Design Time Well Spent Product Management + + =
- 3. « You Can Control What You’re Measuring »
- 4. That’s called vanity metrics « You Can Control What You’re Measuring »
- 5. « You Can’t Control What You’re Measuring »
- 6. « You Can’t Control What You’re Measuring » That’s called human behaviors and we are all stuck in there!
- 7. You are in charge of a Product You have Users & You need to measure Success
- 8. You are in charge of a Product You have Users & You need to measure Success
- 9. You have a Vision You have Lovely people & You need to measure Impact on their lives
- 10. You have a 1. Vision You have 2. Lovely people & You need to measure 3. Impact
- 11. 1. Vision 2. Lovely People 3. Impact Product Strategy Vision Vision is about dreams Evangelize everyone around you about it! Drive every decisions The Lean Startup - Eric Ries
- 12. 1. Vision 2. Lovely People 3. Impact Pivot Product Strategy Vision Strategy is reason Persevere or pivot but learn everyday!
- 13. 1. Vision 2. Lovely People 3. Impact OptimizationProduct Strategy Vision Product is execution Build something people love
- 14. 1. Vision 2. Lovely People 3. Impact a. Test your value hypothesis
- 15. 1. Vision 2. Lovely People 3. Impact Landing page Product Prototyping « Fake it until you make it »Target - Interact Drive - Measure Transform your idea into a product What will people find valuable about that?
- 16. 1. Vision 2. Lovely People 3. Impact Take an easy website builder & a domain site in a day Landing page: Build it as a professional Take inspiration around you & transform your value hypothesis into value proposition
- 17. 1. Vision 2. Lovely People 3. Impact « Fake it until you make it » Design PrototypeWireframe Prototyping: Hands on for your product 4 steps to transform your idea into a real product! Draw Animate or code
- 18. 1. Vision 2. Lovely People 3. Impact Draw Design PrototypeWireframe Animate or code Adobe Comp CC Adobe Photoshop CC Adobe Experience Design CC (soon) Keynote Sketch app Marvel app Prototyping: Choose your best workflow That’s just suggestions, choose your own!
- 19. 1. Vision 2. Lovely People 3. Impact b. Test your growth hypothesis
- 20. 1. Vision 2. Lovely People 3. Impact Product What would make them recommend it? Activation - Retention - Referral - Revenue PrototypeLanding page
- 21. 1. Vision 2. Lovely People 3. Impact Learn from people carefully Define precisely what you are looking for Mixpanel
- 22. 1. Vision 2. Lovely People 3. Impact And guide them to your vision Focus on metrics Mixpanel Total registrations, Active users, Activity levels, cohort retention, revenue, net promoter score.
- 23. 1. Vision 2. Lovely People 3. Impact Focus on metrics Find yours (see later)
- 24. 1. Vision You have a You have 2. Lovely people & You need to measure 3. Impact
- 25. 1. Vision 2. Lovely People 3. Impact Value hypothesis + Growth hypothesis Time to test it out! = Your Minimum Viable Product
- 26. 1. Vision 2. Lovely People 3. Impact Test your assumptions NOW Don’t waste your time. You are building your product for people not your ego.
- 27. 1. Vision 2. Lovely People 3. Impact How to build a MVP? Develop your product with your lovely people Original idea : Spotify Product Team
- 28. 1. Vision 2. Lovely People 3. Impact Why NOW? There is no perfect time to be ready for launch.
- 29. 1. Vision 2. Lovely People 3. Impact Design your feedback loop Minimize total time through the loop Learn Build Measure Ideas ProductDatas Design Sprint - Google Ventures
- 30. 1. Vision 2. Lovely People 3. Impact And optimize it overtime 15 days to ship maximum for only 1 feature! Measure Design Build Ideas ProductDatas Build-Measure-Learn Feedback Loop
- 31. 1. Vision 2. Lovely People 3. Impact That’s 15 days on the road! Keep it going MeasureDesign V1 Week1 Week2 Week3 Week4 Week5 Week6 Week7 Week8 V2 (N-2) V3 (N-1) V4 (N) V5 (N+1) Build
- 32. 1. Vision 2. Lovely People 3. Impact Ask good feedback & See if your vision matches up with reality Medium - User Feedback
- 33. 1. Vision 2. Lovely People 3. Impact Get people manually Understand those people extremely well. Listen to outside user & do anything to make them love your product!
- 34. 1. Vision 2. Lovely People 3. Impact Show you care Listen to their problems, not their solutions!
- 35. 1. Vision You have a You have 2. Lovely people & You need to measure 3. Impact
- 36. 1. Vision 2. Lovely People 3. Impact How we measure impact today « Are they watching more this week? » minutes per visitor 88 22 16 10 everyday…
- 37. 1. Vision 2. Lovely People 3. Impact Each Startup got its own success metrics! Based on which behavior is wanted from user Volume of RSVPS Total time viewing Increasing swipes
- 38. 1. Vision 2. Lovely People 3. Impact Behavior affect company & society « Anything that an organism does involving action and response to stimulation » Definition: [Behavior] 1 Billion spend mornings on their phones, 90% would prefer not to!
- 39. 1. Vision 2. Lovely People 3. Impact Is there anything worth maximizing? Time Well Spent
- 40. 1. Vision 2. Lovely People 3. Impact Behaviors forgot values goals identity reasons That is essential to understand someone
- 41. 1. Vision 2. Lovely People 3. Impact Few Startups build their own success metrics! Based on brand values, goals, identity & reasons Good times exchange with strangers couchsurfing.com
- 42. 1. Vision 2. Lovely People 3. Impact Product Strategy Vision Don’t build technology that keep us busy « We measure success in terms of number of transactions (clicks, sales, time spent, or daily use).» Hooked - Nir Eyal Unsynchronized
- 43. 1. Vision 2. Lovely People 3. Impact Product Strategy Vision Build technology that are on our team « We measure success in terms of lasting benefits that land concretely in people's lives, while minimally using their time.» Time Well Spent Fluent
- 44. 1. Vision 2. Lovely People 3. Impact And build the best experience you have ever imagined Design them with value, identity, reason & goals Always available, never interrupted minimaldisruption.com
- 45. 1. Vision You have a You have 2. Lovely people & You need to measure 3. Impact
- 46. So now, What’s your Success metrics? -
- 48. - To continue…
- 49. Thank you Let’s keep in touch @mickatouillaud mickatouillaud.com minimaldisruption.com micka.touillaud@me.com Lea n U X Des ign er