Creating website visualisation maps
Download as PPTX, PDF0 likes204 views
The document outlines a series of digital analytics workshops aimed at teaching website visualization methods. Led by Peter O'Neill, the workshops offer practical sessions designed for participants to learn about visitor paths and key page identification. The content includes tips for creating visualizations and encourages interactive engagement with the material.
Creating website visualisation maps
- 1. Digital Analytics Lunchtime Workshops 21st May 2021 – Creating Website Visualisation Maps
- 2. G’day I’m Peter • Australian • Lived in London for 16 years • Now making a home in the Netherlands • Worked in Digital Analytics since 2006 • Launched own agency in 2010, merged in 2016, sold in 2018, exited last year • Founder of MeasureCamp • Back freelancing as a Data/Growth/Business consultant 2
- 3. Weekly Lunchtime Workshops • Trying out a new idea/approach to sharing my ideas • Not everyone reads blog posts • My ideas don’t translate well to a formal course • 30 min lunchtime sessions • Allow people to follow along in their lunchbreak • Keeping to the MeasureCamp style • I want sessions to be practical • Purpose of workshops • To share my knowledge with others • Best way to challenge/develop ideas, make them public • Lead generation 3
- 4. The Concept of the Website Visualisation
- 5. Origin to Website Visualisation 5 Photo by Jonny Caspari on Unsplash
- 6. This is an example ecommerce website 6
- 7. This is an Example Ecommerce Website 7 There is no single right website visualisation
- 8. This is an Example Ecommerce Website 8 Page nodes may be individual pages or groups of similar pages
- 9. This is an Example Ecommerce Website 9 Arrows are used to represent visitor paths between page nodes
- 10. Use Cases for Website Visualisations
- 11. Transpose for Web Analytics Page Names 11
- 12. Identify Key Pages, Funnels & Paths 12
- 13. Where do people go from the homepage? 13
- 14. How do people access product pages? 14
- 15. What paths through the checkout process? 15
- 16. Tips for creating your Website Visualisation 16 1 Start with paper and pencil 2 Just get started by writing down pages & page nodes 3 Use of a list of pages from your Web Analytics tool 4 With page nodes in place, add in visitor paths 5 You will know when it is right
- 17. Run through of the creation of the Website Visualisation Map for ZHS Orchards
- 18. Start with the homepage 18
- 19. Add top level pages 19
- 20. Include the path to these pages 20
- 21. Page node for service detail pages 21
- 22. Page nodes for the blog section 22
- 23. Expected visitor paths within the blog 23
- 24. Desired visitor paths across website 24
- 26. Website visualisation map for ZHS Orchards 26
- 27. Questions AND Build your own website visualisation
- 28. Next week suggestions 28 1 Continue with website visualisation examples 2 Demonstration of converting a map to page naming convention 3 The Ecommerce Funnel
- 29. Thank you for your time today To get in touch, please contact me at: Email: peter.oneill@zhsorchards.com Twitter: @peter_oneill LinkedIn: www.linkedin.com/in/peteroneill Website: www.zhsorchards.com