A massive wildfire in Crowsnest, Alberta generated as much energy as an atomic explosion every 30 minutes, burning through 20,000 hectares of forest. Resident Elaine Hruby was evacuated with no time to collect her belongings and later watched the fire from a distance, feeling drawn to its flames. While tourism profits declined after the fire, local businesses like restaurants, dry cleaners, and gas stations did not suffer significant losses in revenue.