Lean Startup - Customer Development Bootcamp
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Taavi Lindmaa discusses the principles of the Lean Startup methodology, emphasizing customer development, agile practices, and validation through experiments. Key steps include identifying customer needs and problems, testing hypotheses, and implementing strategies to save resources during product development. The document also highlights various methods for customer engagement and prototyping to validate business assumptions.
Lean Startup - Customer Development Bootcamp
- 1. Customer Development Bootcamp From customer interviews to customer traction @taavilindmaa Monday, August 26, 13
- 2. About Me Taavi Lindmaa Tweet to: @taavilindmaa • UX Designer & Product Lead @Dopamine NYC • Certified Gamification designer, researcher for “The Gamification Revolution” by Gabe Zichermann • Advised & Incubated at Founder Institute NYC, Gamefounders • From Estonia where Skype was made Monday, August 26, 13
- 3. The Lean Startup by Eric Ries @taavilindmaa Monday, August 26, 13
- 4. Lean Startup is • Customer Development • Agile Development • Lean Manufacturing @taavilindmaa Monday, August 26, 13
- 5. Lean Startup Machine weekend workshops @taavilindmaa Monday, August 26, 13
- 6. @taavilindmaa 200 WORKSHOPS IN 2013 New York Boston Chicago Austin Philadelphia Los Angeles Washington DC San Francisco San Diego Toronto Montreal Tokyo Shanghai Karachi Lahore Dubai Moscow Tel Aviv Milan Amsterdam Riyadh Sao Paolo London Monday, August 26, 13
- 7. Validation Board Free download at: leanstartupmachine.com/validationboard/ @taavilindmaa Monday, August 26, 13
- 8. Monday, August 26, 13
- 9. GOAL: Save Cash Spent Between Pivots Monday, August 26, 13
- 10. PRODUCT = EXPERIMENT GOAL: Save Cash Spent Between Pivots Monday, August 26, 13
- 11. PROGRESS = VALIDATED LEARNING PRODUCT = EXPERIMENT GOAL: Save Cash Spent Between Pivots Monday, August 26, 13
- 14. PROBLEM • _______ have a problem with _______ • Car owners have a problem with gas prices @taavilindmaa Monday, August 26, 13
- 15. SOLUTION Do not define solution until the problem is validated @taavilindmaa Monday, August 26, 13
- 17. What must we learn? What are the Core Assumptions of our business? Prioritize: Which Assumption is the Riskiest? @taavilindmaa Monday, August 26, 13
- 18. Validation Stages 1.Exploration -> reproduce problem 2.Pitch -> collect currency 3.Concierge -> deliver customer expectation (Methods increase in cost of testing) @taavilindmaa Monday, August 26, 13
- 19. STEP 4? @taavilindmaa Monday, August 26, 13
- 20. GET OUT OF THE BUILDING! @taavilindmaa Monday, August 26, 13
- 22. Todd! My customer is anyone who... Monday, August 26, 13
- 23. How To Find Customers 1.Interview Strangers on Street 2.Shopping Mall & StarBucks 3.Bored People 4.Craigslist 5.LinkedIn 6.Cold Calls 7.Surveys (For Lead-Gen) Monday, August 26, 13
- 24. Record Data Monday, August 26, 13
- 26. Pitch • Landing page • Cold email • Cold call • Fake ad • Walking into the store and pitching the owner • Kickstarter @taavilindmaa Monday, August 26, 13
- 28. Concierge • Email • Physical labor • Spreadsheets • Open Source Software • Cell phone @taavilindmaa Monday, August 26, 13
- 29. Learn More www.leanstartupmachine.com @taavilindmaa Monday, August 26, 13
- 30. Lean Startup Machine Helsinki 13-15 September 2013 leanhelsinki.eventbrite.com @taavilindmaa Monday, August 26, 13
- 31. Thank you! Taavi Lindmaa taavi@lindmaa.com @taavilindmaa Monday, August 26, 13
- 32. CASE STUDY 1 How Trevor Saved 10k & 6 months Monday, August 26, 13