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AOL UnU
                            March 26, 2013
                       Lean Validation Tactics
Monday, March 25, 13
Danny Boice
                       Co-Founder & CTO, Speek
                       Resident, AOL Fishbowl Labs
                       Twitter: @DannyBoice
                       Danny@speek.com

                       Adam Berk
                       Director, Lean Startup Machine
                       Twitter: @AdamBerk
                       Adam@LeanStartupMachine.com


Monday, March 25, 13
Quick Lean Recap




Monday, March 25, 13
Monday, March 25, 13
LEAN’s Mission:
                       Entrepreneurship & Product
                        is a Management Science
                           that can be Learned




Monday, March 25, 13
YOUR Mission:
                         Don’t Waste Time Building
                        Something Before Learning
                       Whether People Actually Want it




Monday, March 25, 13
Validation Tactics




Monday, March 25, 13
Tactic #1:
                       Ads / Click-through



Monday, March 25, 13
Monday, March 25, 13
Monday, March 25, 13
Tactic #2:
                       Fake Doors



Monday, March 25, 13
Monday, March 25, 13
Monday, March 25, 13
Tactic #3:
                       Clickable Mockups



Monday, March 25, 13
Monday, March 25, 13
Monday, March 25, 13
Tactic #4:
                       Customer Interviews



Monday, March 25, 13
Monday, March 25, 13
Monday, March 25, 13
Tactic #5:
                        Recon



Monday, March 25, 13
Monday, March 25, 13
About LSM




Monday, March 25, 13
Monday, March 25, 13
Intensive 3-Day Workshops
                200 Workshops Globally in 2013




Monday, March 25, 13

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Lean Validation Tactics