Cutting Through the Clutter (ACP 2016)

This document discusses how to effectively use social media for student media organizations. It notes that social media allows reaching a large audience and transcends demographics. However, building and maintaining an audience for student media can be challenging due to limited time and resources. The document recommends knowing your target audience and which social media platforms they use most. It also suggests designating a team to manage posts and establish a consistent voice, tone, and posting schedule. The document provides a case study of NCClinked.com which uses social media to both drive traffic to its website and provide original social media content. Data analysis showed that boosted posts were more effective than organic posts at growing the audience and driving traffic.