Secondary data refers to data that has already been collected by others, while primary data is data that is collected from scratch. Some key points:
- Secondary data can save time and money compared to collecting primary data, though it may have limitations like being outdated, incomplete, or inconsistent.
- Primary data allows collecting exactly what is needed but requires more resources for design, administration, and data handling.
- The best approach is to first identify the research question and necessary data, then see if relevant secondary data exists, and only collect primary data if needed variables are unavailable from other sources.