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METHODS OF DATA COLLECTION 
:Chintan H.Trivedi 
M.Tech Industrial 
1st Sem RCOEM.
Seminar Overview 
• Data Collection? 
• Need for Data Collection 
• Factors to be considered for data 
collection 
• Sources of Data 
• Primary Data and Collection Methods 
• Popular methods of Data Collection 
• Questionnaire 
• Secondary Sources & Collection Methods 
• Differences between Primary & 
Secondary sources
Data Collection? 
• Data collection is the process of gathering and measuring 
information on variables of interest, in an established 
systematic fashion that enables one to answer stated 
research questions and evaluate outcomes 
• The data collection component of research is common to all 
fields of study including physical and social sciences, 
humanities, business, etc. 
• The goal for all data collection is to capture quality evidence 
so as to translate into rich data analysis
Need of Data Collection 
• To get information for analysis. 
• To get idea about real time situation. 
• For comparison between two situation.
Factors to be considered before collection of 
Data 
• Scope of the enquiry. 
• Sources of information. 
• Quantitative expression. 
• Techniques of data collection. 
• Unit of collection.
Sources of Data
Internal and External Source of Data 
Internal Sources of Data 
• Many institutions and departments have information about 
their regular functions, for their own internal purpose. 
• When those information is used in any survey, it’s called 
Internal Source Of Collection of Data. 
• E.g.., Railway Educational Institutes & Social Welfare 
Societies etc.
Internal and External Source of Data 
External Sources of Data 
• When information is collected form outside agencies, it is 
called external source of data. 
• Such type of data are either Primary or Secondary. 
• This type of information can be collected by Census or 
Sampling method by conducting surveys.
Primary Data 
• Primary data are those which are collected for the first 
time. 
• It is real time data which are collected by the researcher 
himself. 
• This is the process of Collecting and making use of the 
data. 
• This Data originated by the researcher specifically to 
address the research problem.
Primary Research Methods 
• Focus Groups – bring together respondents with common 
characteristics 
• Observation - actually view respondents 
• Non-personal survey – on site, telephone, mail, fax, computer, 
panel 
• Personal interview - one-on-one survey with respondents 
• Official records – internal document survey research
Method of Collecting Primary Data 
• 1. Direct personal Investigation ( i.e. Interview Method) 
Under this method the investigator collects the data 
personally. He approaches the objects, conducts the 
enquiry on the spot, collects information. For the 
successful collection of data under this method, it’s 
necessary that the investigator should be polite, unbiased 
and aware of the local conditions, environment and 
languages.
Method of Collecting Primary Data 
• 2. Indirect oral investigation ( i.e. through 
enumerators) 
Under this the investigator doesn’t collects the information 
directly, instead he gets them indirectly through those 
persons who know the information and who are ready to 
part away with the information they posses. This method is 
used in case where direct contact is not possible. 
• 3. Investigation through Local reporters Questionnaire 
In this method data are not collected through specially 
appointed agents/ 
correspondents/investigators/enumerators but local agents 
or correspondents are requested to collect the information. 
They collect the information in their own fashion and 
according to their liking’s and disliking.
Method of Collecting Primary Data 
• 4. Investigation through mailed Questionnaire 
Under this method the investigator may either appoint 
local agents/ investigators/ enumerators and mail them the 
questionnaire for collecting information or collecting by his 
own using mail or telephone.
Method of Collecting Primary Data 
• 5. Investigation through Observation 
In this watching behaviour of object and most commonly 
used method in behavioural science. One major problem in 
this method is that Natural response is not obtained when 
respondent know he is observed. 
Type of Observation- 
1)Participant Observation 
2)Non-Participant Observation 
3)Disguised Observation 
4)Controlled Observation 
5)Uncontrolled Observation
Popular data collection methods 
Mailing paper questionnaires to respondents, who fill them 
out and mail them back 
Having interviewers call to respondents on the telephone 
and ask them the question in a telephone interview 
Sending the interviewers to the respondent’s home or 
office to administer the questions in face-to-face (FTF) 
interviews
Important characteristics of good 
questionnaires 
Plan a user-friendly format 
Gather demographic data – age, gender, etc., when necessary. 
Avoid ambiguity 
Ensure ease of tabulation 
Develop for completeness – get all the data
Secondary Data 
Secondary data are those that have already been collected 
by others. 
These are usually in journals, periodicals, research 
publications, official records etc. 
Secondary data may be available in the published or 
unpublished form. When it is not possible to collect the 
data by primary method, the investigator go for Secondary 
method.
Method of Collecting Secondary Data 
1. Published Sources 
a) International Publication 
UNO publishes a number of journals and periodicals which are best 
sources of secondary data for national as well as international facts. 
b) Government Publications 
The Govt. of India as well as other state Govt. publish data for their use 
as well as for the use of researcher and others. These data are very 
much accurate and reliable for various types of investigations. 
c) Publication 
Municipal corporations, boards, etc. publish data pertaining to birth rate, 
death rate, literacy, etc. These can be effectively put to use by 
investigators. 
d) Commercials Research, Educational Institute, Unions, Organizations 
These institutions also conduct enquiry and publish their reports through 
which data can be had for use of investigators enquiring on the related 
subjects.
Method of Collecting Secondary Data 
2. Unpublished Sources 
In some of the cases, enquiry are conducted, data are 
classified and analysed but due to some reasons or other 
findings are not published though they are preserved either 
by the individual or a society. They can also be used by the 
investigators as Secondary Data.
Sources of Primary & Secondary data 
Primary Data Sources 
Secondary Data 
Sources 
Data and Original 
Research 
Diaries and Journals 
Speeches and Interviews 
Autobiographies and 
Memoirs 
Government Documents 
Encyclopaedias 
Chronologies 
Biographies 
Monographs (a 
specialized book or 
article) 
Abstracts of articles
Difference between Primary and 
Secondary Data 
PRIMARY DATA SECONDARY DATA 
Real time data. 
Sure about sources of 
data. 
Costly and Time 
consuming process. 
Avoid biasness of 
response data. 
More flexible. 
Past data. 
Not sure about sources of 
data. 
Cheap and No time 
consuming process 
Can not know if data 
biasness or not. 
Less Flexible.
Data Storage Methods 
Database programs (e.g, Microsoft Access, Oracle, SQL 
Server) 
Advantages: Information is stored as a complete 
record. You can easily query the data and create new 
variables or data subsets. In many applications, you can 
create a user interface for entering the data. 
Disadvantages: Requires time and technical skill to 
initially design the database and to set up variables 
correctly
Data Storage Methods 
Spreadsheet programs (e.g., Microsoft Excel) 
Advantages: Easy to structure spreadsheets for input. 
Simple view of the data. 
Disadvantages: Data types are not explicitly defined. 
Data are not stored as a record. Manipulation of data 
(for analyses, etc.) can be error-prone and time 
consuming with no record of changes
Data Storage Methods 
Statistical programs with database options (e.g., SPSS, 
SAS) 
Advantages: Data entry and analysis are completed in 
the same software. Similar to database programs, you 
can easily query the data and create new variables or 
data subsets. 
Disadvantages: Spreadsheet/database options for 
statistical applications vary widely. The most powerful 
tools can be very time consuming to learn and require 
advanced knowledge.
Key Points 
Remember: Each method of data collection has its use and 
none is superior in all situations 
Desirable: Selection of method depends on the nature of a 
particular problem in consideration of time and 
resources. 
Required: Experience and ability of the researcher.
THANK YOU !

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Methods of data collection

  • 1. METHODS OF DATA COLLECTION :Chintan H.Trivedi M.Tech Industrial 1st Sem RCOEM.
  • 2. Seminar Overview • Data Collection? • Need for Data Collection • Factors to be considered for data collection • Sources of Data • Primary Data and Collection Methods • Popular methods of Data Collection • Questionnaire • Secondary Sources & Collection Methods • Differences between Primary & Secondary sources
  • 3. Data Collection? • Data collection is the process of gathering and measuring information on variables of interest, in an established systematic fashion that enables one to answer stated research questions and evaluate outcomes • The data collection component of research is common to all fields of study including physical and social sciences, humanities, business, etc. • The goal for all data collection is to capture quality evidence so as to translate into rich data analysis
  • 4. Need of Data Collection • To get information for analysis. • To get idea about real time situation. • For comparison between two situation.
  • 5. Factors to be considered before collection of Data • Scope of the enquiry. • Sources of information. • Quantitative expression. • Techniques of data collection. • Unit of collection.
  • 7. Internal and External Source of Data Internal Sources of Data • Many institutions and departments have information about their regular functions, for their own internal purpose. • When those information is used in any survey, it’s called Internal Source Of Collection of Data. • E.g.., Railway Educational Institutes & Social Welfare Societies etc.
  • 8. Internal and External Source of Data External Sources of Data • When information is collected form outside agencies, it is called external source of data. • Such type of data are either Primary or Secondary. • This type of information can be collected by Census or Sampling method by conducting surveys.
  • 9. Primary Data • Primary data are those which are collected for the first time. • It is real time data which are collected by the researcher himself. • This is the process of Collecting and making use of the data. • This Data originated by the researcher specifically to address the research problem.
  • 10. Primary Research Methods • Focus Groups – bring together respondents with common characteristics • Observation - actually view respondents • Non-personal survey – on site, telephone, mail, fax, computer, panel • Personal interview - one-on-one survey with respondents • Official records – internal document survey research
  • 11. Method of Collecting Primary Data • 1. Direct personal Investigation ( i.e. Interview Method) Under this method the investigator collects the data personally. He approaches the objects, conducts the enquiry on the spot, collects information. For the successful collection of data under this method, it’s necessary that the investigator should be polite, unbiased and aware of the local conditions, environment and languages.
  • 12. Method of Collecting Primary Data • 2. Indirect oral investigation ( i.e. through enumerators) Under this the investigator doesn’t collects the information directly, instead he gets them indirectly through those persons who know the information and who are ready to part away with the information they posses. This method is used in case where direct contact is not possible. • 3. Investigation through Local reporters Questionnaire In this method data are not collected through specially appointed agents/ correspondents/investigators/enumerators but local agents or correspondents are requested to collect the information. They collect the information in their own fashion and according to their liking’s and disliking.
  • 13. Method of Collecting Primary Data • 4. Investigation through mailed Questionnaire Under this method the investigator may either appoint local agents/ investigators/ enumerators and mail them the questionnaire for collecting information or collecting by his own using mail or telephone.
  • 14. Method of Collecting Primary Data • 5. Investigation through Observation In this watching behaviour of object and most commonly used method in behavioural science. One major problem in this method is that Natural response is not obtained when respondent know he is observed. Type of Observation- 1)Participant Observation 2)Non-Participant Observation 3)Disguised Observation 4)Controlled Observation 5)Uncontrolled Observation
  • 15. Popular data collection methods Mailing paper questionnaires to respondents, who fill them out and mail them back Having interviewers call to respondents on the telephone and ask them the question in a telephone interview Sending the interviewers to the respondent’s home or office to administer the questions in face-to-face (FTF) interviews
  • 16. Important characteristics of good questionnaires Plan a user-friendly format Gather demographic data – age, gender, etc., when necessary. Avoid ambiguity Ensure ease of tabulation Develop for completeness – get all the data
  • 17. Secondary Data Secondary data are those that have already been collected by others. These are usually in journals, periodicals, research publications, official records etc. Secondary data may be available in the published or unpublished form. When it is not possible to collect the data by primary method, the investigator go for Secondary method.
  • 18. Method of Collecting Secondary Data 1. Published Sources a) International Publication UNO publishes a number of journals and periodicals which are best sources of secondary data for national as well as international facts. b) Government Publications The Govt. of India as well as other state Govt. publish data for their use as well as for the use of researcher and others. These data are very much accurate and reliable for various types of investigations. c) Publication Municipal corporations, boards, etc. publish data pertaining to birth rate, death rate, literacy, etc. These can be effectively put to use by investigators. d) Commercials Research, Educational Institute, Unions, Organizations These institutions also conduct enquiry and publish their reports through which data can be had for use of investigators enquiring on the related subjects.
  • 19. Method of Collecting Secondary Data 2. Unpublished Sources In some of the cases, enquiry are conducted, data are classified and analysed but due to some reasons or other findings are not published though they are preserved either by the individual or a society. They can also be used by the investigators as Secondary Data.
  • 20. Sources of Primary & Secondary data Primary Data Sources Secondary Data Sources Data and Original Research Diaries and Journals Speeches and Interviews Autobiographies and Memoirs Government Documents Encyclopaedias Chronologies Biographies Monographs (a specialized book or article) Abstracts of articles
  • 21. Difference between Primary and Secondary Data PRIMARY DATA SECONDARY DATA Real time data. Sure about sources of data. Costly and Time consuming process. Avoid biasness of response data. More flexible. Past data. Not sure about sources of data. Cheap and No time consuming process Can not know if data biasness or not. Less Flexible.
  • 22. Data Storage Methods Database programs (e.g, Microsoft Access, Oracle, SQL Server) Advantages: Information is stored as a complete record. You can easily query the data and create new variables or data subsets. In many applications, you can create a user interface for entering the data. Disadvantages: Requires time and technical skill to initially design the database and to set up variables correctly
  • 23. Data Storage Methods Spreadsheet programs (e.g., Microsoft Excel) Advantages: Easy to structure spreadsheets for input. Simple view of the data. Disadvantages: Data types are not explicitly defined. Data are not stored as a record. Manipulation of data (for analyses, etc.) can be error-prone and time consuming with no record of changes
  • 24. Data Storage Methods Statistical programs with database options (e.g., SPSS, SAS) Advantages: Data entry and analysis are completed in the same software. Similar to database programs, you can easily query the data and create new variables or data subsets. Disadvantages: Spreadsheet/database options for statistical applications vary widely. The most powerful tools can be very time consuming to learn and require advanced knowledge.
  • 25. Key Points Remember: Each method of data collection has its use and none is superior in all situations Desirable: Selection of method depends on the nature of a particular problem in consideration of time and resources. Required: Experience and ability of the researcher.

Editor's Notes

  • #3: Introductory notes.
  • #5: Conclusion to course, lecture, et al.