Day 8 notes
- 1. Public Opinion and the Media Day 8 TCI ch9 July 2, 2008
- 2. Notes - Day 8 (TCI Ch9) Essential Question: To what extent do the media influence your political views?
- 3. Political Opinion political socialization - process by which people form their political values and attitudes. This process starts in childhood family, school, religion, peers, gender and ethnicity, news media
- 4. Shaping Public Opinion shaped by: special interest groups journalists, politicians, opinion makers what politicians say it is
- 5. Measuring Public Opinion opinion poll - method of measuring public opinion; done by asking questions of a random sample of people and using their views to represent larger population
- 6. Impact of Mass Media mass media - means of communication that reach a large audience: newspapers, magazines, TV, radio, Internet spin - deliberate shading of information about a person or event in an attempt to influence public opinion staged events, leaks, trial baloons
- 7. Media Bias media bias - real or imagined prejudice that is thought to affect what stories journalists cover and how they report those stories need to attract an audience to stay in business
- 8. Persuasive Techniques in Political Ads Name-calling - using personal attacks on opponent to distract voters from real issues of campaign; appeal to people’s fears or prejudices
- 9. Persuasive Techniques transfer - using symbols that evoke images or emotion to something unrelated to the candidate
- 10. Persuasive Techniques bandwagon - creating the impression that “everyone” supports a cause or candidate
- 11. Persuasive Techniques plain folks - use of folksy or everyday images and language to show that the candidate is a regular person who understands the common people
- 12. Persuasive Techniques testimonial - having a celebrity endorse a candidate. The hope is you will follow the person’s example without questioning qualifications to make such a judgement
- 13. Persuasive Techniques card-stacking - presenting facts, statistics, and other evidence that only support one side of an argument
- 14. Persuasive Techniques glittering generalities - using vague, sweeping statements that appeal to voters emotionally, but don’t actually say anything specific
- 15. end of notes