Deer In The Headlights How To Create Content Without Blinking
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The document outlines strategies for creating engaging content, emphasizing the importance of seeking inspiration outside one's own experience. It highlights case studies, such as the Georgia Golf Academy, which achieved significant growth through a multifaceted marketing approach that includes blogging and ebooks. Additionally, it promotes HubSpot's inbound marketing software and invites readers to connect via various social media platforms.
Deer In The Headlights How To Create Content Without Blinking
- 1. Deer in the Headlights: How to Create Content without Blinking
- 2. How to create content without blinking Jeanne Hopkins, Director of Marketing, HubSpot @jeannehopkins
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- 4. • Founded in July 2006; grew out of research at MIT • Sells inbound marketing software • 2,300+ customers; 130+ employees 4
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- 11. Blog posts Podcasts Videos Photos Presentations eBooks News Releases 11
- 12. - David Meerman Scott Author of The New Rules of Marketing & PR
- 13. Flickr: anitacanita • Colorful • Sticky • No nutritional or business value 13
- 14. Flickr: sierravalleygirl • Healthy • Used widely • A basic part of any diet or marketing mix 14
- 15. The best marketers take off the blinders and look outside their world for inspiration. beketchai on flickr 15
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- 24. • Website that sells Jeep paraphernalia • >2,300 fans 24
- 26. • Georgia Golf Academy • Blog + ebooks + videos • Increased traffic & lead volume 50x • 300+ blog subscribers • 4,000+ inbound links http://www.hubspot.com/customer-case-studies/bid/4791/Georgia-Golf- Academy-Grows-Inbound-Leads-50x
- 27. Getting Results
- 29. Sign up for a free, 7-day trial of HubSpot software: www.hubspot.com/trial/ Connect: LinkedIn: www.linkedin.com/in/jeannehopkins Twitter: www.twitter.com/jeannehopkins More questions? Post them @ http://inbound.org
- 30. Drop us a line: 1-866-962-6492 Send us an email: gotomeeting@citrixonline.com Connect on FaceBook or Twitter: @gotowebinar